Matt Kemp Email & Phone Number

Franklin, Tennessee, Us

Renew Wellness Brands is a private equity backed LLC comprising a portfolio of B2C, B2B, and CPG firms in the health & wellness space selling vitamins, supplements, nutrition, and personal care products.* I lead an onsite/hybrid/remote DTC marketing team as well as over a dozen key marketing agencies.* Completed/integrated 3 acquisitions of B2C e-commerce websites and CPG performance food brand.* Merchandise 20,000 SKUs and identified/launched new growth categories (pets, personal care).* Growing the direct messaging (email / SMS) channels (+60%) and maximize $$/delivery (+45%).* Maximizing opt-in rates for auto ship (+150bp) to grow the revenues generated from subscriptions.* Amazon FBA (contract manufacturing, logistics, assortment, product development, pricing, TACOS)* Built B2B sales team (including SDRs), launch HupSpot, add wholesale accounts, and offline channels.* TLDR - flipped company from 26 straight months of (-) sales growth to 19 straight months (+) growth

Franklin, Tennessee, Us

* Ecommerce management for all websites (NetSuite SCA, Shopify, BigCommerce, WordPress)* Manage front-end and back-end (ERP) development via internal and 3rd party teams

St. Petersburg, Fl, Us

Orchid Black is a boutique advisory of former CEOs, CROs, Chief Marketing Officers (CMOs), strategy execs, and board members. We are accomplished operators with an investor mindset and deep M&A experience.* Fractional Chief Marketing Officer at Orchid Black* Fractional COO at technology startup building a B2B media marketplace. Raised initial VC seed round.* Fractional Chief Revenue Officer at ID Plans, a tech-enabled services company in commercial real estate.

Tampa, Florida, Us

SCP & CO is a private equity firm focused on B2B mid-market investments in healthcare, human capital, SaaS, information technology, cybersecurity, and real estate. Since its inception in 2002, SCP & CO has completed over 80 transactions totaling over $2.0 billion of aggregate transaction volume.* Advised and collaborated with portfolio CEOs on scaling sales growth using B2B marketing strategies.* Head of Marketing for a $50mm healthcare staffing and consulting company. Sold for $70mm.* Led marketing for IT Managed Service Provider selling cybersecurity and software development to SMB’s. * Successfully launched $230mm IPO of a digital health SPAC seeking an acquisition in healthcare technology.* Executed new product launch and marketing for a B2B SaaS KPI reporting product for mid-market CTO’s.* Applied SDR best practices and data-driven marketing programs across the portfolio for sales operations.* Collaborated with executive teams and their Boards to set annual goals, OKRs, and KPIs for sales targets.

Riverview, Fl, Us

BlueGrace Logistics is a B2B tech-enabled 3PL based in Tampa, Florida with 10,000+ customers. It is a 7x member of the Inc. 5000 and backed by private equity firm, Warburg Pincus.* Responsible for all facets of B2B marketing. Revenue grew from $175mm to > $400 million during tenure.* Optimized ad spend and MarTech to increase inbound leads from <5 a month at time of hiring to over 400 a month, while reducing cost/lead from $1,400 to $110.* Managed, wrote, and edited all content and production of video marketing, whitepapers, case studies, and Account Based Marketing (ABM) which generated > 100,000 clicks annually.* Implemented an IVR to handle 800# inbound calls that successfully answers > 20,000 calls/year* Re-engerized a team of SDR's and grew leads 50% by utilizing intent data, profile targeting, email sequencing, and video messaging across multiple sales channels. * Grew average spend per Enterprise customer from $250,000 to over $1,000,000 in 2 years.* Successfully pushed ideal customer profile into mid-market ($50mm-$500mm revenue) from less profitable ($10mm-$50mm) profile inherited.* Published all corporate communications, press releases, newsletters, webinars & social media* Launched an Intranet backed by Microsoft Sharepoint to communicate daily updates nationwide* Overhauled all public relations to generate coverage on CBS, Crain's, MarketWatch, Tampa Bay Times, Tampa Bay Business Journal, NBC/WFLA, iHeartRadio, Bloomberg, and Forbes worth over $10mm in ad value.* Developed integrated marketing plans spanning demand generation, social media, and outbound sales.* Partnered with the web team to drive click-through rates and conversions through our online lead gen.* Drove the strategy for growth marketing spanning campaign execution, email marketing, PPC, and ABM.* Tracked, reported and optimized impact of marketing activities via KPIs spanning the entire sales funnel.

Riverview, Fl, Us

* Lead IT department, with staff of 50+ architects, DBA's, developers, and systems analysts.* Exited Salesforce to save $800,000 annually. Designed & developed proprietary CRM in 90 days.* Re-designed BlueShip, a proprietary TMS, to create a user-friendly B2B SaaS shipping service.* Managed an $8 million IT budget across development, systems, hosting & network security.* Embedded Tableau into BlueShip to produce Vision, a propriety business intelligence platform.* Applied Agile framework to 7 teams of Developers, Data Engineers, QA, and Business Analysts* Migrated MSFT Azure SQL database to PaaS platform, saving $250,000 annually.

Bellaire, Texas, Us

NSS is a B2C marketing agency supporting newspaper circulation departments. With over 400 clients spanning North America, NSS is the most successful 3rd party vendor in the industry.* Sustained 70% CAGR over 10 years. Successful exit.* Managed SEM and SEO, designed #1 Google-ranked website for newspapers subscriptions.* Developed affiliate marketing relationships with over 4,000 websites via Commission Junction.* Established online and direct mail marketing partnership with US Postal Service / Imagitas* Created a business channel to migrate single copy newspaper purchases into home delivery subscribers via partnership with Catalina Marketing. Have printed over 10,000,000 point-of-sale (POS) coupons at grocery stores such as Kroger, Albertson's, Safeway, Walgreens, etc.* Managed multiple, outsourced 24/7 call centers in South Dakota, Philippines and Texas.* Upgraded all websites and processes for PCI compliance, audited annually by Bank of America.* Initiated new DTC business channel for newspapers to acquire customers via redemption of airline miles. Sourced and developed digital marketing relationships with: United, American, Delta, US Airways, Continental, NorthWest, Hawaiian, JetBlue, and Alaska Airlines.* Printed over 30,000,000 pieces of PURL direct mail advertising resulting in 1,000,000 new customers. * Sold over 2,000,000 newspaper subscriptions to customers online and offline.* Successful exit to private investor

Chicago, Il, Us

Sears, Roebuck & Co was an iconic American retailer with $50 Billion in revenues in the Fortune 20.* 1st role post-MBA. Promoted 3x in 4 years. Exited to co-found/create/build a B2C startup.* Built a value chain framework to analyze and project the growth of connected home appliances.* Executed a national partnership marketing agreement with America Online (AOL) across 900 stores.* Managed teams of IT developers, business analysts, architects, and QA analysts within Sears.com.* Relaunched Sears.com after extensive UI/UX research utilizing world class usability principles.* Engaged eBay in a reverse logistics partnership and integrated legacy inventory systems to create a completely new, $25 million annual business auctioning returned & refurbished products and gift cards.

Mba, Finance, Accounting

Bsba, Economics