Leads a lifestyle agency comprised of veteran practitioners responsible for staying one stepahead of trends and who never rest on the laurels of past success. Directs all agency functionswhile promoting a company culture that enables the team to not only act as strategic advisors,but also deliver personalized, hands-on service and act as an extension of the client’s business.Serves as a main point of contact with client brands and takes an “eyes in the crow’s nest andboots on the ground” approach to pursue new opportunities. Specializes in creating meaningful connections with brands and consumers andincorporating the media and influencers to act as a bridge between the two. Partners with brand teams to identify areas for exploration within business and lifestylecategories. Utilizes extensive and developed media relationships that span over two decades withinthe consumer, entertainment, and business spaces, including trade publications; drivesaggressive PR campaign strategies to connect with key media, create new relationshipswith consumers, and tell an authentic story. Possesses media contacts at organizations that include USA Today, The Wall StreetJournal, HuffPost, WIRED, Mashable, Bloomberg Businessweek, Fox Business, Bustle,The LA Times, and many more. Received firm-wide recognition for leadership in consumer PR through multiple awards,including Hermes Awards, Communicator Awards, PRSA Prisms PR News, PRWeek, LABusiness Journal, One Planet, Silver Quill. Recognized as one of the Best Places to Work by the LA Business Journal in 2019 and2021. Named PR Executive of the Year at the 2015 PR World Awards; heralded for providingthe highest levels of service to clients in the areas of public relations, social mediamarketing, awareness marketing, and crisis communications.

Charged with managing the Sports and Entertainment division of a national boutique agency.Held responsibility for PR, social media, influencer marketing, brand activation, grassrootsefforts, and promotion for a variety of clients. Partnered with brands that included ESPN, Newcastle Brown Ale, Easton Sports, CostPlus World Marketing, Belkin, Pioneer Electronics, Honest Tea, OGIO, Toyota, World PetAssociation, Qualcomm, and many others.