Digital Marketing Manager
Millersville, Maryland, Us
Manage digital marketing campaigns across multiple platforms with a large overall monthly budget. Campaigns include various PPC, display, remarketing, and branding initiatives. Continuously create original ad copy, and consistently test and optimize campaigns. Execute and manage search engine optimization initiatives, including those that focus on site architecture, site performance, content marketing, knowledge graph, and more.Lead web development of web properties associated with the marketing side of the business. Develop in PHP, WordPress, jQuery & Bootstrap. Also, assist with occasional development in Ruby on Rails and front-end development in various email platforms. Create and maintain landing pages, email templates, and other marketing-focused development initiatives.