Crafting Community and Flavor | #ItsAboutTheBeerAs the Marketing Director, I am passionate about amplifying our story through strategic, community-focused initiatives that resonate with both locals and visitors alike.What I Do:Brand Development: Steer the brewery’s brand strategy, ensuring that our message of quality, community, and craftsmanship shines through every interaction.Digital Strategy & Engagement: Enhance our digital footprint, leveraging targeted social media campaigns, engaging content, and interactive platforms to connect with craft beer enthusiasts and casual explorers.Event Management: I oversee the creation and promotion of experiences that bring our community together and celebrate the art of brewing.Customer Experience: Constantly innovate the customer journey at our brewery, making every visit unforgettable, whether it's a game day gathering or a casual meet-up.Collaborative Partnerships: Foster relationships with local businesses and craft beer influencers to expand our reach and embed our brand deeply into the fabric of Gahanna’s vibrant culture.

With company growth like we've had I could no longer split my time between two departments. My role at Jendco was refocused to address and own our complex tech stack. With an eye to the future on new systems development to create a more omnichannel experience for customers and team members alike. Reducing friction, increasing effeciency and paving the way for a more scalable business model through technology at every level of our business.

Increasing online traffic and leads through organic SEO, paid search, programmatic/behavioral advertising, general internet marketing, marketing automation, trade-shows, and other international internet/traditional offline marketing initiatives to record breaking ROIs. Data mining engineer, managing website analytics and building large scale business intelligence (BI) reporting databases and associated visuals for internal KPI, third-party data sources and more. Integrating these with CRM and mobile apps as easily accessible data products.Servicing all Windows/Linux server and client environments, hardware and applications support, Access Database CRM, Salesforce.com and associated user base. Managing internet-based company assets including website programming/design, extreme speed/UI optimization and social media accounts. Photography/videography in the field with both ground-based equipment and DJI aerial platforms. Graphic design for off and online multimedia development, printed literature and advertising campaigns. Virtual reality (VR) media and augmented reality (AR) app development showcasing our products in innovative ways.Coordinating with international dealerships, their sales/marketing/service staff and associated marketing campaigns.Major highlights from my tenure have been record breaking cost-per-lead acquisition, organic web traffic and a website that's one of the fastest in the industry. Along with developing revolutionary data engineering products that have changed the way Screen Machine views and interacts with the marketplace and has inspired our parent company Crane Group to do similar in their other markets. Providing Search Engine Optimization (SEO) consultation for our distributors including but not limited to Caterpillar, John Deere, CASE and Bobcat dealers. Providing data product consultation for dealer's territories and even advising data management firms as a beta user.

Managing all internet-based company assets including website programming/design and e-commerce. Increasing online traffic and online sales inquiries to record breaking levels and ROI through organic SEO, paid search and other internet marketing initiatives.Managing website analytics and building large scale custom reporting on internal KPI through the development of custom-built database add-ons to communicate with pre-existing database infrastructures.Servicing a mid-size in-house user base and associated Windows/Linux server environments, Siebel Enterprise Server and ProfitMaker CRM. Hardware and applications support.A major highlight from my tenure here was, as the in-house SEO analyst I outperformed the world renowned SEO agency Bruce Clay (http://www.bruceclay.com/) whom LeaderPromos was using for several years prior to my tenure.

Managing all internet-based company assets including website programming/design and e-commerce. Increasing online traffic through organic SEO, paid search and other internet marketing initiatives. Increasing e-commerce sales and ROI by record breaking levels. Graphic design and other multimedia publishing. Managing website analytics and building large scale custom reporting on internal KPI through the development of custom-built database add-ons to communicate with pre-existing database infrastructures. Hardware and applications support.A nice footnote from my tenure here, I did private label web development for CRAFTSMAN brand products which was featured on Sears.com during the production of listed products.

Servicing a large organization's in-house and remote user base, Windows and Linux server administration, hardware and applications support.

Roles served, in order from initial hiring to last internal promotion.1) IT Support (Verizon DSL project)2) IT Escalation Support (Verizon DSL project)3) Technical Trainer (Verizon DSL project)4) Technical Supervisor (Verizon DSL project) of 20-30 agents5) Network Operations Analyst - Managing all systems administration on the overnight shift. Coordinating systems between Ohio, West Coast, India, and Philippines. Hardware and applications support.A major highlight from here was being sent to Manilla, Philippines with a team of 14 trainers from around the country to establish a new call center and train the inaugural staff. Likewise being sent to Thunder Bay, Canada with 1 other trainer to set up the inaugural staff.