Leading product strategy and delivery for TalkTalks Entertainment product ranges, primarily focusing on TV and Content products. Using my rich TV industry experience, working across a diverse set of senior stakeholders to formulate a commercially enabling, customer centric strategy and roadmap to deliver new customers, extending tenure and lifetime value to the Broadband business.

After the DVB TM-IPI Task Force for targeted advertising was promoted to full Working Group, I took on the responsibility as sole Chair for the working group.We have produced two DVB Blue book specifications so far and are presently working on a third

DVB, the international broadcast standards group responsible for the development of technical specifications for the delivery and discovery of DVB services over IP networks. DVB-IPI specifically looks at: DVB-DASH Streaming, Multicast ABR, IP Service Discovery and Targeted Advertising

Chairing the targeted advertising Task Force within DVB

Hybrid broadcast broadband TV (HbbTV) is a global initiative aimed at harmonising the broadcast and broadband delivery of entertainment services to consumers through connected TVs, set-top boxes and multiscreen devices.I offer Management Services to the Steering Group of the HbbTV association, including running projects, managing budgets and procurement, aiding in supplier evaluation, test supply chain management and supporting the needs of the association members.

Leading the Freesat technologists post merger into Digital UK. Successfully delivering roadmap commitments and customer service for Freesat products, while positively maintaining the wellbeing and motivation of the team through the challenging process of merging.Delivering the integration of PMO practices into Digital UK and working with Digital UK CTO to design the new combined technology organisation, smoothly transitioning into their new positions while creating opportunities for talent among the Freesat Technology team in the combined organisation

Stepping up at Freesat to lead the full technology team following the retirement of the previous CTO. Responsible for the Project Management Office (PMO), Engineering & Architecture, Dev Ops (GCP/AWS) and Broadcast Operations & Service Delivery.Taking the role of Director to transition the Freesat Technology team through a merger with Digital Uk. Reporting technology updates to the Freesat Board.

Leading Engineering and Architecture strategy, practice and delivery for the Uks free to air satellite TV platform. Responsible for the design, delivery and quality of software on Freesats flagship third generation Set Top Box. Including on-device software, cloud platform (GCP/AWS) software and Broadcast platform integrations. Leading the quality assurance team through the full software lifecycle, establishing solid test automation of both visual elements on device and of software components through continuous integration in cloud based software.Pivoting the focus of delivery from outputs towards customer facing outcomes, emphasising agile practice and introducing cross functional teams.

Sony NMS provide end-to-end digital supply chain and OTT services to both Sony and external customers.In this role I have responsibility for Engineering and Architecture across Web, Mobile and connected TV Technologies, in a project to build a highly configurable, multi-tenanted OTT White label.Managing teams across multiple geographies globally, I work with product and delivery to create high performing outcome focused teams. Working with platform product and architecture to ensure optimal solution delivery for the end-to-end value chain.

Technical Authority and line manager to Architects across ITVs newly formed Direct to Consumer business area, the team primarily covering technologies for the ITV Hub, Britbox UK and ITV’s Audience Data Platform.Active in the industry in the UK and internationally, I represent ITV in multiple forums including joint ventures such as Freeview Play, YouView, Freesat and Broadcast industry groups such as DTG, EBU and HbbTV. In this role I was also an on call Duty Manager for escalation in operational incidents, inside and out of business hours.

Technical Authority and line manager to Online Architects covering all business domain areas of a digital business; including CRM, Analytics and Data, Payments and Identity, Metadata; overseeing backend and frontend technical architecture. Deep knowledge of OTT Video technology including encode/transcode, packaging/DRM, Access Services, CDN and Media Player.Primary focus on the ITV Hub, leading architecture for the migration from a fully data centre based deployment to 100% cloud based ecosystem.

Head of Development for ITV Player website and cross platform playback technologies. Line manager to the Engineers building and deploying ITV's catchup service across multiple platforms.

Adobe Flash Platform Developement and Consultancy

Director and co-founder of We Are Coders Internet oursourcing and software house.

Lead developer / Technical Architect for Flash Platform development on BBC Media Player / Media Widgets / BBC iPlayer desktop product ranges

EMP Architecture Champion for BBC FMT OMG Media Playout

FMS Server side with Flex / Flash client side. PHP / MySQL

Redeveloping from scratch a bingo gaming platform and satelite mini games. Responsile for evalulating and recommending new technologies / Dev team lead.

Working on promotional multimedia material for DVD and Film releases.

Woking as a tester and flash developer for the Webspehere Platform solution test in IBM UK head quaters Hursely.