Lead Creative Strategy for US Sponsorships

Lead Creative for North American Sports ClientsFocus in Sponsorship Strategy & Activation + Media Rights HoldersDevelop Quarterly Trend Reports with a POV on the Drivers of Sport, Entertainment, & CultureBooking.com l NBC x SNF l DoorDash l Indeed l Sage

HBO's Winning Time: Rise of the Lakers Dynasty strategy and promotions.Peloton sport marketing strategy and Ride to Greatness campaign+ Athletes Unlimited, Hisense, Lenovo

Led national marketing programs for the Nestle Waters’ account, including strategic planning, digital content strategy, omnichannel promotions, retail merchandising, and in-store activations. Managed cross-functional teams (e.g. creative and media) to ensure the work was innovative, drove business results, and remained within budget.Specialized focus on ecommerce growth through planning and content development strategies at key accounts.Led the overall direction, creative development, site functionality, and implementation a digital automation system designed to increase efficiency of marketing activations for the North American sales team.

Managed every facet of Steiner Sports’ corporate accounts, including strategic planning, pitches, internal and external communications, accounting, and hands on execution to ensure measurable ROI is delivered within clients’ budgets. Grew and maintained relationships with the leading athletes, agencies, and brands to give Steiner Sports a competitive advantage.Wrote and implemented social campaigns and national promotions for product launches, incentive contests, and customer acquisition programs. Successfully negotiated over $1 million in contracts.