As the founder and operator of a boutique communications agency, I leverage my expertise in digital marketing, print media creation, content development, public relations, strategic planning, event planning, and sales training to deliver comprehensive solutions for clients. Through a client-centric approach and a commitment to excellence, I navigate diverse projects and consistently achieve exceptional results.-Develop and implement tailored communication strategies to meet clients' unique needs and objectives.-Execute digital marketing campaigns across various platforms, driving engagement, leads, and sales.-Provide strategic guidance and support in public relations efforts, securing media coverage and enhancing brand reputation, while also planning and executing successful events.-Create compelling print materials and content to effectively communicate client messages and enhance brand visibility.-Serve as a copywriter and content developer, crafting compelling messaging and content to effectively communicate client messages and enhance brand visibility.

As an Account Supervisor at LevLane, a mid-size marketing and advertising agency, I play a hands-on role in developing and implementing marketing strategies for healthcare and senior living clients nationwide. Trusted by C-level stakeholders, I lead account management efforts and provide strategic guidance to ensure campaign success.-Drive the development and implementation of tailored marketing plans and strategies to achieve client objectives.-Set clear goals and provide proactive leadership to internal teams to achieve optimal performance and campaign success.-Oversee the execution of digital campaigns, collateral materials, and direct mailers, ensuring strategic alignment and effectiveness.-Review and approve marketing materials to maintain consistency and quality standards.-Analyze campaign performance data to optimize strategies and achieve desired outcomes.-Collaborate closely with internal support teams (Media, Creative, Finance, Analytics, and Social Media) to ensure successful execution and alignment with campaign goals.

As a Digital Marketing Strategist at Spectrum, I spearheaded the development and execution of cutting-edge digital campaigns. Balancing strategic insight with hands-on implementation, I led account management, crafted and optimized paid media campaigns, and drove ongoing SEO initiatives. Leveraging market research and analytics, I delivered tailored solutions to clients, achieving measurable results and driving business growth.-Served as an account lead, overseeing client services and account management for various clients.-Developed and executed paid media campaigns across Google, Bing, and Facebook, utilizing extensive market research to optimize performance.-Conducted in-depth keyword research, analyzed ad performance data, and crafted original ad copy to drive campaign success.-Built and managed paid media campaigns on various platforms, setting budgets and ensuring optimal deployment for maximum ROI.

-Managed all forms of communication across campus, including press releases, marketing copy, policies, procedures, internal communication, communication from executives, and resident-designed communication, such as a monthly newsletter.-Oversaw a $15,000 per month budget for an outsourced digital marketing team that managed multiple channels, including Google Paid Ads, Google My Business, social media channels, and an active blog.-Led the Sales & Marketing team in meeting monthly sales goals, including maintaining strong census during the COVID-19 public health emergency.-Worked with the Sales team to improve the prospective resident experience from initial communication through move-in.-Continued to fulfill the responsibilities and functions of the Communications & Partnerships Manager and Communications Specialist.

-Served as Interim Director of Sales & Marketing, overseeing all aspects of marketing and sales for the organization.-Acted as campus spokesperson during crisis situations, providing media relations and public relations support.-Maintained and expanded current strategic partnerships with key community members and professional partners, resulting in increased brand awareness and referral traffic.-Built new strategic partnerships with local and national organizations, strengthening the Aviva brand and increasing market share.-Served as Event Planner and onsite Manager for marketing events, ensuring successful execution and communication with Aviva departments.-Served as an executive member of the Aviva Emergency Response Team during the COVID-19 crisis and hurricane season, developing and implementing emergency plans and procedures.-Included all responsibilities listed under Communications Specialist, including writing and editing marketing materials, developing and executing marketing campaigns, and managing social media accounts.

-Developed and executed the community's first digital marketing campaign, which included paid search, paid social, display, and remarketing using Google, Bing, and Facebook. The campaign resulted in a 20% increase in website traffic and a 15% increase in leads.-Designed and wrote all print ads, including brochures, flyers, and billboards, ensuring that they were visually appealing and conveyed the message of the campaign effectively.-Wrote and edited all promotional materials, including newsletters, blog posts, and social media posts, ensuring that they were informative and engaging.-Managed and curated the community's social media presence, increasing followership by 10% and engagement by 25%.-Created and managed the content for the Aviva website, ensuring that it was up-to-date, accurate, and easy to use.

-Brought on during department's founding to help identify new candidates and new opportunities-Worked closely with clients, including Top 50 Law Firms, Fortune 500 Companies, and not-for-profit organizations (including several healthcare facilities) to identify their staffing needs and develop clear hiring strategies-Oversaw teams of attorneys ranging in size from 5 to 50 individuals during the discovery and review portion of major litigation-Maintained and cultivated a community of hundreds of candidates working as freelancers and contractors-Developed relationships with professional organizations and non-profits to serve as corporate partners in providing career education and training-Partnered with local universities to assist recent graduates with career planning, including resume preparation, mock interviews, and professional networking opportunities -When necessary, represented department's managing director at internal strategy and business development meetings

-Client base focusing on healthcare entities and large health system providers seeking permanent or temporary legal counsel.-Hybrid role focused on using social media and marketing tactics to source, engage, and communicate with executive-level legal talent. -Focused heavily on improving the talent experience both with our organization and on-site while working with a client.

-Worked directly with Top 50 Law Firms and Fortune 500 companies to fulfill their talent and personnel needs. -Carefully crafted and executed our candidate experience including interview culture, objective management, and client interaction

-Direct the day to day social media strategy of newly launched platforms-Write and distribute press releases and media kits to growing list of media partners-Assist in the editing of student produced content, including essays and application-Ensure the healthy growth of TCan brand

-Served as a direct point of contact and team lead for marketing activations, large scale events & fundraisers, and press tours in connection to clients within the hospitality and retail sector.- Actively pursued new clients and worked to create details goals and media plans for our team to carry-out.

-Worked within the systems CCRC in a hybrid role focused heavily on marketing and resident engagement.- Designed and executed multiple marketing publications including direct mail pieces and online advertisements in conjunction with large-scale marketing events, fairs, lunch and learns, and community engagement days- Working with senior leadership including the VP of Senior Services, developed an expansive resident engagement program to meet the growing focus on patient centered care. Program used quality of life measurements over traditional quantitative metrics.