Senior Consultant at ID Comms supporting progressive advertisers to optimise their capabilities and partnerships in order to accelerate their competitive advantage in media.Key previous roles: Global Director of Integrated Business at Carat Global Management, Global Account Director at ZenithOptimedia International. With 20+ years' valuable media and communications experience working with major advertisers across multiple categories, I have a rounded background in media strategy and planning, media buying and digital innovation, and have won many industry awards for media effectiveness and innovation on behalf of global brands.At ID Comms I am responsible for providing clients with best practice in media management processes and governance, leading our Diagnostic 7Ts process to provide deep insights into their media capabilities and identify key opportunities for growth. Prior to joining ID Comms, as Director of Integrated Business at Carat Global Management I was responsible for leading the adidas business across 60+ markets globally. During this time I delivered adidas’s first ever digitally driven World Cup campaign, as well as the multi award winning ‘Impossible Is Nothing’ and Originals ‘House Party’ campaigns. I also led delivery of the cross divisional ‘adidas is all in’ brand relaunch. Previously I worked as account lead on the British Airways business at ZenithOptimedia, introducing them to mobile applications when this was still a breakthrough technology, and delivering their most successful European campaign of all time (London Is Closer Than You Think) which was highly decorated at the M&M Europe Awards and a finalist at Cannes. My other client responsibilities included Hewlett Packard, Beam Global and Inmarsat, winning their first ever industry award at the M&M Europe Awards.Specialties: Media Operational Design, Media Strategy, Media Planning, Media Buying, Media Management, Media Performance, Digital Media, Digital Strategy, Communications Planning, Communications Innovation.
Listed skills include Digital Strategy, Digital Media, Communications Planning, Media Planning, and 15 others.