Lead commercial teams for a franchise network comprised of over 500 retail locations, and multiple e-commerce multi-brand and mono-brand websites, located in 10+ countries across Latin America, and South Africa. Combined sales volume of $150m USD per year.Develop and execute comprehensive strategies for retail sales excellence, closely monitoring critical KPIs for in-store and online channels while making data-driven adjustments as necessary. Tracking performance by store, against weekly and seasonal budgets and targets. Oversee the performance of managers, sales teams, and operations staff of franchise partners.Execute and assist in developing 360 marketing strategies for both national and international branded campaigns composed of in-store and online marketing, paid media, and social/influencer content. Work closely with partners to develop local marketing strategies, that catered to country-specific cultures and climate.Conduct frequent market visits to assess market dynamics, first-hand information on performance as well as to look for expansion opportunities within the market.

Drove top-line sales growth, surpassing $3 million, within the retail packaging division. Created a new product category to address unmet demands in the Canadian retail solutions market, overseeing end-to-end product development of sustainable packaging solutions. Collaborated closely with the vertical supply chain to manage costing, production scheduling, logistics, and post-sales support.Expanded the client portfolio by onboarding major apparel brands and national retailers, while also assuming responsibility for customer-facing functions.

Initiated successful customer acquisition initiatives for an exclusively online cosmetics brand seeking expansion into the wholesale market. Secured lucrative contracts with numerous Canadian and U.S. retailers for both branded and private-label cosmetics. Extensively traveled to conduct client presentations and explore new market opportunities throughout the United States and Canada. Collaborated with production, logistics, and finance teams to develop a competitive wholesale pricing strategy.

Responsible for building programs and partnerships between licensed brands and clients. Work with designers to create engaging products based on client goals. Foster business relationships with current and future clients. Lead programs through the entire product lifecycle (development, sales, sourcing, purchasing, and delivery).

Managed all operations for a local leather goods manufacturer and brand. From concepts made with pencil and paper and sourcing material overseas, all the way to overseeing skilled craftsmen in an in-house facility. Worked cross-functionally with marketing/PR, e-commerce, and finance departments. 2015-2016 Increased in-house output by 12.21% Increased in-house efficiency by 21%