Matt Kassan Email & Phone Number

Port Washington, NY, US

San Francisco, California, US

Collaborate with Iterable’s leadership team around product development and strategic roadmap.

Seattle, WA, US

Led Prime Video's customer lifecycle and traffic marketing strategy for multiple international regions. Managed team responsible for outbound campaigns (email, push), website/app merchandising (amazon.com, Amazon retail app) of Prime Video content, and customer "Prime benefits" discovery efforts.

New York, US

Led customer lifecycle marketing for the global golf subscription streaming service partnership between Discovery and the PGA TOUR. Leveraged email, push notifications and in-app marketing channels to convert registered users into subscribers, drive subscriber metrics (RTP, ARPU, LTV) and drive engagement among all users. Partnered with local marketing.

San Jose, CA, US

Collaborated with Adobe Campaign’s leadership team around product development and strategic roadmap.

Led post-purchase email marketing and campaign analytics for the Google Pixel phone

New York, US

• Led customer relationship management marketing initiatives and vendor relationships.
• Led cross-channel customer lifecycle marketing o Responsible for email, push, in-app and other campaigns leveraging loyalty data, purchase & browse history, device / app usage and campaign engagement o Leveraged.
• Developed initiatives to drive loyalty program and prospect growth and retention o Created onboarding, retention and winback campaigns for B&N Membership and Kids Club loyalty programs o Improved In-Store POS email.
• Led CRM Marketing Operations & Analytics team responsible for: o Successful coding, segmentation, QA and deployment of all campaigns o Coupon & promotions creation and QA (online & in-store) o Analyzing, presenting &.
• Managed vendor relationships: Epsilon (ESP), Adobe (ESP), Nielsen (research), Return Path (deliverability), Urban Airship (push & in-app), PowerInbox (adaptive content), Experian (email hygiene + data appends)
• Conference speaker: Adobe Summit, Customer Relationship Management Conference (CRMC), Epsilon Symposium

Redmond, Washington, US

• Led Nintendo's email marketing / CRM initiatives.
• Developed targeted email campaigns, recurring newsletters, email triggers, welcome series, geo-targeted event invitations, and more. Created customer segmentation strategies, generated reports, and managed the.
• Developed digital marketing strategies for all Nintendo hardware (Wii, Nintendo DS, Nintendo 3DS), Nintendo-published software (Wii Fit, Wii Sports Resort, New Super Mario Bros, etc), and downloadable services.
• Nintendo.com site merchandiser
• Managed web producers and agencies responsible for producing dozens of unique microsites to support the launch of new Nintendo videogames

Novato, California, US

Marketing executive at premier videogame publisher 2K Games, a division of Take-Two Interactive. Developed packaging, advertising, websites, newsletters, viral campaigns, retail point of purchase, partnership promotions and other marketing programs for major videogames on the PC, Xbox360, PS3, Wii and DS.

Irvine, CA, US

• Developed marketing campaigns that helped propel World of Warcraft into becoming the world's most successful massively-multiplayer online game
• Produced advertising, retail marketing, and social network campaigns for World of Warcraft and World of Warcraft: The Burning Crusade
• Founded and produced BlizzCon (www.blizzcon.com), the Blizzard fan convention that has become one of the top live videogame events in the world. Oversaw event planning, booth designs, massive event staff, convention.
• Created high-ROI World of Warcraft customer acquisition and retention programs including retail POS trial edition SKU, street team sampling programs, and winback offers
• Produced marketing programs and card creative for the World of Warcraft Visa card
• Site merchandiser and inventory manager for the Blizzard Online Store

Burbank, California, US

Worked in the catalog marketing department for Disney's homevideo unit. Oversaw marketing campaign for Miramax's 25th Anniversary DVD Collections and various other Miramax catalog titles. Managed the Walt Disney 80th Anniversary Sale in Fall 2003 of homevideo titles to Disney's 100,000+ employees. Supervised Valentine's Day, Mother's Day, Father's Day and.

Mba, Marketing

Ba, English, Film-Video Studies

Bachelor'S Degree