Matt Copeland Email & Phone Number

Nashville, Tn, Us

Quebec City, Quebec, Ca

- Developed and launched the ‘Building a Naturally Sustainable Future Together’ campaign to announce our 2025 carbon neutrality commitment. Partnered with AIA and USGBC, managing video production and marketing materials to drive impactful engagement.- Pioneered multilingual marketing initiatives across print, digital, and social media in English, French, Spanish, and Mandarin, leveraging data-driven insights for targeted segmentation that significantly boosted leads, conversions, and fostered innovation.​​- Led the design, build, production, and execution of major trade shows (KBIS, HNA, Marmomac, StonExpo, Coverings, Greenbuild) and brand events, achieving an average 20-30% boost in booth traffic and a 65% increase in leads through new digital collection opportunities, demonstrating significant ROI and enhanced brand visibility.- Played a pivotal role on the Acquisition Committee, directing business evaluations, purchases, employee onboarding, and rebranding efforts, while overseeing launch events and press releases to ensure smooth transitions. support strategic growth.- Managed a multinational marketing team, including Channel Managers, Product Developers, Designers, and Social Media Managers, while collaborating with outside agencies to execute strategic initiatives for new product launches, branding, advertising, digital strategies, events, merchandising, and comprehensive communications.- Developed and executed field marketing programs for key national accounts, including Lowe’s Home Improvement, Home Depot, SiteOne, White Cap, PoolCorp, and Outdoor Living, driving increased sales and customer retention.- Collaborated with brands such as Nike, Patagonia, Yeti, TopGolf, Land Rover, and others to co-create and launch brand partnerships and event activations, enhancing customer experiences with branded swag, marketing materials, and workwear, while leveraging existing brand loyalty to expand our brand visibility by 25% and 15% growth in customer engagement.

Dallas, Texas, Us

- Led the planning, design, build-out, and merchandising for the successful launch of a 15,000 sq. ft. retail sales gallery in Houston, TX, establishing a comprehensive roadmap utilized for future retail expansions across North America.- Developed an in-house capsule collection in collaboration with influential designers and architects across the U.S. (Marie Flanigan, Jean Stoffer, Sean Anderson), managing material sourcing and selection for exclusive, personalized collections. Co-marketed and branded the collection through gallery displays and online launches, incorporating a rebate program to enhance designer buy-in and co-promotion within allocated budgets.- Managed and cultivated supplier relationships across Italy, China, Vietnam, India, Brazil, and the U.S. to source products, fulfill cut-to-size orders, and oversee the creation of furniture and art pieces. - Expanded market share with premier developers (Gensler, Hoar, Propst, Perkins & Will, Giarratana) through strategic initiatives, including frequent library curation, exclusive sourcing trips with architectural teams, accredited CEU presentations, and high-profile partner events, positioning our brand as a trusted resource in innovative material solutions.- Developed and nurtured relationships with producers at The Magnolia Network and HGTV to supply and promote our product lines featured on The Established Home with Jean Stoffer and One of a Kind with Grace Mitchell, significantly boosting our national online/media presence.- Led and mentored a team of 4 regional account managers and 5 inside sales consultants, driving residential and commercial specification sales across the U.S. and consistently surpassing budget targets by over 15%- Maintained regular communication with the executive leadership team and board of directors through weekly, monthly, and quarterly updates, presenting detailed reports on sales, marketing, budgets, and KPIs.

Alpharetta, Ga, Us

- Directed regional distribution expansion in the Southeast for Lowe’s Home Improvement and Home Depot, achieving a 360% increase in sales growth within the home improvement sector in 2019.- Directed a team of 18 account managers, spanning builder sales, inside sales, and A&D consultants across four states, achieving consecutive 15% sales target overages. - Developed and implemented a Builder Program in Tennessee that was expanded to 11 states, boosting market share and improving client retention.- Directed key initiatives that contributed to Premier Surfaces being recognized as a Top Workplace in Chattanooga for three consecutive years, while achieving a reduction in employee turnover.- Managed a four-state territory encompassing four Premier Surfaces locations, over 30 retail home improvement outlets, and a diverse client base of thousands of commercial and builder customers.

Alpharetta, Ga, Us

- Created and executed a comprehensive influencer marketing program, enhancing brand visibility by 450% and driving targeted audience engagement across Instagram, Facebook, Pinterest, and Houzz, while ensuring a favorable ROI through strategic partnerships and data-driven campaign management..- Led the creation and development of an internal UX team comprising project managers, customer service representatives, and home improvement training specialists, resulting in an improved customer experience and increased conversion rates across the business.- Managed budgeting and resource allocation for business development and marketing initiatives, optimizing investments to boost profitability and achieve a 30% increase in marketing ROI, contributing to 20% revenue growth over two years.

Alpharetta, Ga, Us

- Collaborated with local and state contractor associations, AIA, distributor events, and commercial and residential trade shows to lead event planning and execution, ensuring seamless, high-impact experiences.- Successfully sourced, launched, and promoted over 20 product lines within the plumbing program, leading to a 25% increase in sales ticket volume for accounts.- Surpassed A&D community specifications by 30% in 2015, while maintaining price stability and ensuring a favorable product mix.- Initiated and launched a Flooring and Tile segment in the Southeast (Chattanooga, Huntsville, Birmingham), collaborating with national and international distributors and wholesalers to develop comprehensive residential and commercial product catalogs tailored for the A&D and builder community.

Alpharetta, Ga, Us