Matt Kellogg Email & Phone Number

Los Angeles, California, United States

Richmond, Ky, Muncie, In

Oversees digital marketing and strategy for seven Gates family dealerships across two states, Kentucky and Indiana. Representing brands: Audi, Toyota, Nissan, Hyundai, Honda Ford and KIA. Responsible for developing, evaluating and executing strategies to increase site visitors, customer acquisition, and social media engagement across all social media channels. Increasing customer traffic via search marketing (SEM), organic optimization(SEO), paid advertising and retargeting, focusing on the customer online user experience. Primary Core Roles:--Customer acquisition, online reputation management and brand awareness utilizing SEM, SEO, Video production, marketing, strategic email campaigns, social media, search and display advertising.--Creative and effective use of store advertising budgets identifying areas of poor ROI and reallocation of assets to maximize profitability.--Ensure websites and user experience are seamless across all media channels and devices. --Effectively partners with internal teams to create and execute departmental marketing and promotional campaigns including brand incentives, customer appreciation and community involvement initiatives. --KPI reporting with heavy emphasis on Google Analytics. Analysis of website sessions and conversion rates, customer acquisition, and website goal attainment. --Cultivate new and maintain existing relationships with vendor partners across all brands.--Analysis of CRM data to identify areas of revenue opportunity within the sales and fixed operation(s) channels. --Implement weekly/monthly eCommerce marketing efforts for email and social media campaigns.--Assemble/manage analytic reporting from all digital channels and marketing efforts. Report metrics are presented to Ownership, senior Management, Department Directors and General Managers for review and discussion.--Research and analyze business trends influenced by current economic environments and social media discussions.

Lexington, Kentucky Area

Responsible for assigned customer advertising accounts.Building and maintaining customer partnerships.Develop, design and implementation of advertising programs. Cultivating collaborative partnerships within the community to build customer growth and brand awareness.Analysis of daily reporting to maximize company profits with increased emphasis on monthly sales growth.Design and implementation of online marketing strategies Search Engine Optimization/Marketing (SEO/ SEM)Online video marketingDetail oriented; Strong time management/organizational skillsAdvanced computer application(s) knowledgeFour time Presidents Sales Award winnerGoogle Certified Adwords ResellerSocial Media Strategist

Online Marketing and print media specialist focusing on consumer lead generation for local businesses.

Assets ProtectionResponsible for all aspects of Safeness, Theft and Fraud. Multi-store responsibilities (Managed 8-10 in assigned division)Reducing shortage impacting stores profitability.Maintaining team member awareness of stock shortage programs. Fostering awareness of internal theft among store team members. Initiating investigations and interviews when losses occur. Implementing and maintaining shoplifter prevention programs. Writing security policy and procedures.Hiring, training and supervising the Assets Protection team and ensuring maximum coverage to the store through proper scheduling. Following through on all mandated safety programs to reduce losses. Maintaining positive working relationships with local political, educational and law enforcement officials and agencies.

Responsible for all residents living on assigned floors.Emergency preparedness of resident halls.

Bachelor Of Science, Asset Protection With Minor In Computer Information Systems And Security

Activities and Societies: Vice President - Asset Protection Society Kappa Alpha fraternity Chapter Historian American Society.

B.S, Asset Protection Emphasis On Computer Information Systems