Matt Kleinschmidt Email & Phone Number

Overseeing marketing campaigns with a comedy focus. Putting systems in place that add to the brand's overall strategy and vision from social media, touring, live, ticket sales, publicity, ad sales, and visuals. Coordinating ad and marketing campaigns including Facebook, Google campaigns. As well as third-party ad verticals and podcast advertisers.Led the development and execution of comedy events such as live productions, album recordings, video recordings, live podcast tapings, festivals, and stand-up comedy shows. Project managed client projects to help develop and understand brand voice, messaging, strategy, and marketing goals,Acted as a representative for the agency in client meetings, industry events, media interviews, showcasing expertise in comedy media and marketing strategies.Established and nurtured relationships with industry influencers, comedians, content creators, and production partners to create strategic partnerships and collaborations, amplifying brand reach and engagement.

Weehawken, Nj

Marketing, strategy, and publicity focusing on comedy.Develop partnerships and relationships with comedians, publicists, and managers on the industry-leaning efforts.Maintaining relationships with hundreds of press outlets and writers via press releases, media alerts, emails, phone, and social media.Coordinating ad and marketing campaigns including Facebook, Google campaigns. As well as third-party ad verticals and podcast advertisers.Created and executed experiential events for television, movie, album, tour, and book launches. Roles included ideation, budget, third party vendor management, talent, and client relation for brands including HBO, Showtime, Comedy Central, truTV, Warner Media, Simon & Schuster. Produced live stand-up comedy events for brands including ReedPop (Comic Con), SXSW, Just For Laughs, Moontower, NY Comedy Festival, and Home Depot. Brand partners include Comedy Cellar, The Stand Comedy Club, Improv Comedy Clubs, Gotham Comedy Club, and Helium Comedy Club.

Weehawken, Nj

Online marketing, strategy, and publicity focusing in entertainment based campaigns with a heavy focus on comedy publicity and marketing.Develop partnerships and relationships with comedians, publicists, and managers on the industry-leaning efforts.Maintaining relationships with hundreds of press outlets and writers via press releases, media alerts, emails, phone, and social media.Coordinating ad and marketing campaigns including Facebook, Google Adsense campaigns. As well as third-party ad verticals and podcast advertisers.Executed campaigns for comedians/brands including: Bill Cosby, Adult Swim, Amy Schumer, Anthony Jeselnik, Bo Burnham, Bob Saget, Brian Posehn, Comedy Central, Comedy Dynamics, Chris Hardwick, Dane Cook, Dave Atell, Doug Stanhope, Fathom Events, George Lopez, Jim Breuer, Jimmy Fallon, Jim Gaffigan, Jim Norton, John Mulaney, Just For Laughs, Lewis Black, Lisa Lampanelli, Mike Birbiglia, Patton Oswalt, SXSW Comedy, and Warner Nashville.

Worked with a radio promo team to market acts to college/non-comm radio stations. Helping develop the radio careers of Grammy award winning acts an up-and-coming acts alike. Maintained relationships with hundreds of radio station Music and Programming directors and coordinated multiple promotional campaigns on a weekly basis.

New York, New York, United States

Led the development, production, and growth of a podcast network. Overseeing a portfolio of 20 comedy podcasts driving increased listenership, engagement, and revenue.Identified and recruited talented podcast hosts and production teams, fostering creative partnerships and ensuring the delivery of high-quality weekly content for 15 comedy podcasts. Identified and developed brand new shows by identifying talent strengths and building shows around them.Developed and implemented a strategic vision defining content genres, target demographics, and growth objectives.Managed the end-to-end production process including pre-production, recording, editing, and distribution, for timely weekly shows.Collaborated with shows hosts, producers, and editors, providing guidance on product and marketing strategy to maintain consistent product. Implemented monetization strategies, including advertising partnerships, sponsorships, and branded content. Resulting in increased revenue streams for the network and podcasts.Network podcasts of note:- Lewis Black's Rantcast- Robert Kelly's YKWD- Middle of Somewhere w/Chad Daniels and Cy Amundson- The Chip Chipperson Podacast w/Jim Norton- My Wife Hates Me w/Rich Vos and Bonnie McFarlane- Here's The Scenario w/Mike Cannon, Mike Feeney, and Brendan Sagalow- Spears & Stenberg w/Aries Spears and Andy Steinberg- The Adam Ferrara Podcast- Weird Medicine w/Dr. Steve- Friday Night Greg w/Greg Stone- Joe List's Mindful Metal Jacket- This Might Help w/Matt Braunger- Talk Clearlyer w/Cipha Sounds and Wil Sylvince- Dear Cheaters w/Robert Kelly and Gabby Bryant- 4 Corners w/Lenny Marcus- Dante Nero's Man School- DYM podcast w/Sean Donnelly and Andy Fiori- One Down w/Greg Warren and Brendan Eyre- The Rad Dudecast- The Laugh Button Podcast

New York City Metropolitan Area

Spearheaded the editorial direction and overall content strategy for the premiere comedy news outlet on the internet. Driving significant growth in traffic, engagement, and brand recognition. Generated comedy-based content published daily and consumed by millions of fans daily.Oversaw a team of writers, editors, and content creators, providing guidance and feedback to create high-quality, timely, and engaging comedy news, and content.Edited and proofread articles, ensuring accuracy, clarity, and alignment to the website's editorial style and guidelines.Developed and implemented an editorial calendar, ensuring consistent publication of relevant and compelling news stories, features, interviews, and reviews.Established and maintained relationships with industry insiders, comedians, publicists, managers, publicists, and venue owners to secure interviews, breaking news, and exclusive content for the website.Maintained research and analysis of the comedy entertainment industry, monitoring trends, pop culture events, and news to identify and capitalize on newsworthy opportunities.Monitored website analytics and user behavior data, using insights to refine content strategies, identify audience preferences, and make data-driven decisions to improve engagement and user experience.Managed social media platforms, collaborating with the social media team to create engaging and content to drive website traffic and increase brand visibility.Utilized SEO strategies and best practices to optimize website content and improve search engine rankings, resulting in increased organic traffic, and discoverability.Oversaw marketing and sales teams to develop sponsored content opportunities, partnerships, and advertising campaigns that generated revenue while maintaining editorial integrity.Represented the website at industry events, conferences, festivals, media interviews, building strong relationships and positioning the brand within the comedy space.

Weehawken, Nj

A leading independent comedy media network. A collection of top comedy publishers offering a platform for advertisers wishing to reach tastemaker comedy, entertainment, and pop culture enthusiasts. The Laugh Network platform offers scalable banner, editorial, newsletter and podcast solutions.Recognized a need for niche comedy and entertainment advertising for key influential comedy publishers. Helped develop and deploy a business plan that included from start to deployment and currently maintaining a collection of online publishers with a comedy and entertainment focus.Curated and maintain accounts for all 19 publishers currently within the network. Roster currently includes comedy/entertainment websites The Laugh Button, Laughspin, All Things Comedy, The Comic's Comic, and Improv. Offering consultation, tech support and liaison between network and individual publisher needs.Network has grown to 19 online publishers delivering over 15M quarterly banner ad impressions. Access to over 2.5M newsletter subscriptions and 50+ pop culture podcastsMaintain all media trafficking throughout the network via a Google DFP content management system.Responsible for approximately 80% of overall network sales. Executed campaigns for brands/comedians including: AEG, Adult Swim, AMC, Amy Schumer, Artie Lange, Bo Burnham, Bob Saget, Bowery Presents, Brian Posehn, Comedy Central, Comedy Dynamics, Chris Hardwick, Dane Cook, Dave Atell, Doug Stanhope, Fathom Events, FX, George Lopez, House Of Blues, Intel, Jakprints, Jim Breuer, Jimmy Fallon, Jim Gaffigan, Jim Norton, John Mulaney, Just For Laughs, Katt Williams, Kill Rock Stars, Lewis Black, Lisa Lampanelli, Live Nation, Mike Birbiglia, Patrice O'Neal, Rooftop Comedy, Sarah Silverman, Sex&Drug&Rock&Roll, Stand Up Records, SXSW, The Lonely Island, Third Man Records, TruTV, and Warner Nashville.

Greater New York City Area

A weekly comedy and pop culture podcast released to 16.9K+ subscribers. It can be found on thelaughbutton.com, riotcast.com, iTunes, Soundcloud, Stitcher, Google Play, and as a 24-hour radio stream on TuneIn.

Programming the modern comedy channel that focuses on modern and up-and-coming comedians. Developing a playlist and rotation with consistent upkeep.

I take pictures in my spare time and post them to this site for the rest of the universe to look at.

An alternative/indie music and lifestyle website.

Journalism And Mass Media

Diploma