Matt Knapp is a Co-Founder | Brand and Innovation at Archipelago. Colleagues describe them as "Matt is everything you could want in a young creative. He’s talented, industrious, ambitious, persistent and eloquent. He gets strategy. He gets consumers. He’s very much an old head on young shoulders. I knew I’d made the right choice in hiring him when he began to scare the senior creatives by cracking brilliant solutions to their shared briefs. Matt is a future leader of our industry. Of that I have no doubt." and "There aren't many people I've come across in my career, that I could say with such certainty, are destined for greatness. Matt is one of them. In his short time as a creative, Matt has already made a huge impact, his portfolio of work is more akin to that of someone far more senior. But it's not just his work that sets him apart, it's his attitude. He embraces his job with that enthusiasm only displayed by creatives who truly love to create. If I ever get the chance to work with him again I would jump at it, I hope he'll hire me."