A crowdfunded software company producing a meditative and immersive way to experience the Bible. Download here: https://tinyurl.com/29fk482s

Drove expansion, team and systems development, and operational excellence, aligning organizational vision with strategic execution for transformative impact.

➤ Built out and successfully grew a boutique marketing and brand firm providing global advisory services and top-tier marketing strategies to CEOs, Boards, and PE/VC firms from initial concepts and pilots to campaign launch & management.➤ Repositioned TriTech to achieve a top 3 market share in its category by crafting a compelling organization story that emphasizes unique value propositions and customer success stories to increase brand recognition & customer engagement.➤ Served as a Strategic Advisor to the CEO of Communitas Technologies, an angel-backed pre-seed SaaS start-up focused on providing churches with integrated solutions for managing their ministry digitally and in the physical world, by developing and executing category ownership and go-to-market strategies to disrupt both the physical and digital community space.

➤ Spearheaded cross-functional non-profit branding, communications, and digital strategy initiatives to achieve revenue targets of $80MM by 2022 and $125MM by 2025 while managing and leading a 72-person team.➤ Generated annual cost savings of $1MM+ in a 1-year period by right-sizing the department, reducing labor costs, and transforming traditional manual operations into a competitive, agile business adapted to the digital economy.➤ Created CORD, a powerful, integrated, and multi-sided operations management platform that served partners, investors, and staff in real-time, and introduced new ways of working to unlock new long-term value streams across the company.

➤ Built a Center Of Excellence (CoE) focused on philanthropic donor communications and financial reporting that increased engagement by 400%+ and improved NPS scores to 52.8% by standardizing donor communications, introducing tailored communications through a new personalization engine, and optimizing multi-channel marketing campaigns.➤ Successfully led the unification of the next-gen brand strategy, enhanced global brand awareness by 35%, and improved share of voice to 70%. by creating brand guidelines, aligning key global stakeholders, introducing influencer partnerships, and developing a cohesive content strategy that combined philanthropic storytelling with impact-focused narratives.➤ Grew digital revenue by 120% by integrating a targeted inbound marketing campaign focused on an underdeveloped market, Generation Y and Z donors, and providing professional development to other marketing staff on similar projects involving digital platforms, targeting generational preferences, and leveraging automation.

➤ Transformed and successfully scaled digital marketing operations by building and leading a lean, agile incubator, consisting of a cross-functional team of content strategists, UX designers, product owners, and digital marketers, focused on content marketing ideation, web development, concept testing, piloting, and measurement.➤ Deployed a new digital strategy and vision facets to successfully implement business-wide interactive digital solutions with dynamic content recommendations, user-generated content, and immersive VR experiences based on data-driven audience insights while ensuring alignment with company goals and industry standards.➤ Architected 4 industry-specific solutions through API-based service-oriented architecture (SOA), including technology and content that powers the Museum of the Bible.

➤ Co-led, developed, and grew a 45-person internal agency team developing & structuring an engaging community-centered global brand focused on providing an integrated experience for churchgoers of the second-largest church in the US using DTC content, 7 annual conferences, video, and TV.➤ Led the coordination of a team effort to streamline the brand story across multiple platforms, including a new website, annual report, leadership conferences, television programming, global partnership network memberships, books, study guides, and merchandise.➤ Increased conversion rates by 60% and improved annual organic search results by 48% by leading the deployment of social integrations with Facebook, Instagram, YouTube, and Twitter and deploying a targeted advertising strategy.

➤ Provided marketing and storytelling leadership to Fellowship Technologies, a commercial software as a service company, prior to the company’s acquisition by Active Network.➤ Increased annual sales by 35% by leading What's Your ACTIVE?, a corporate rebrand that shifted company perception from a back-end registration software company to a global event and participation management company.➤ Defined and led the brand story for the company’s NYSE listing and ACTV IPO in 2011 and served as a key member of the M&A team during the acquisitions of Connection Power, ServiceU, StarCite, and Resort Technology Partners (RTP).

In my early career, I worked as a photojournalist both nationally and globally, where I photographed, wrote, edited, and produced a variety of stories for daily newscasts and news specials.Roles included:Photojournalist & Producer | KNXV, ABC 15, Phoenix, Arizona Photojournalist & Producer | KTUL, ABC 8, Tulsa, OklahomaPhotojournalist & Producer | WHTM, ABC 27, Harrisburg, PennsylvaniaPhotojournalist & Producer | BBC World Service, London, EnglandPhotojournalist & Producer | WGAL, NBC 8, Lancaster, PennsylvaniaThese early career roles led me on a path of searching for a deeper, more powerful way to connect people to the things they love, want, and need – ultimately driving me to the world of digital marketing.