Medium Rare partners with global icons to build entertainment brands and create content. Our partners include Shaquille O'Neal, Guy Fieri, Rob Gronkowski, Dave Portnoy, Travis Kelce, Daymond John, Sports Illustrated, The Golden State Warriors, Virgin Voyages, and many more. We also manage musical artists Gordo, formerly known as Carnage, & DJ Diesel aka SHAQ.

Responsible for growing accounts and fostering new business relationships with clients across various projects such as design, web development, branding, and media strategy. Client Portfolio Includes Facebook, ArcLight Cinemas, Veggie Grill, Ferrara Candy, AutoZone Duralast, and cannabis brands Amuse & Sweet Flower.

Oversee and manage all marketing aspects for the launch of new festival brands; All My Friends Music Festival & the Friendship Festival Cruise. Develop & execute marketing strategy, media planning & analytics in order to drive brand awareness & ticket sales.• Main point of contact for all things Marketing (paid media, social media, artist marketing, brand partnerships, PR & sponsorship) & Marketing Production (video production, design, web development)• Directly manage Facebook & Instagram paid media spends & strategy • Oversee & manage relationships with company’s AORs (Web Development, SEM/SEO)• Work closely with creative director in order to develop brand guidelines, media & graphics to promote across all relevant platforms. • Partner with head of sponsorship to build out opportunities to integrate with brands for both digital & onsite activations

Marketing & media executive responsible for the restructure, development & internal management of 30 employees comprised of event marketing, digital planning, social media, email & project management teams. Outside of managing the marketing department, my primary focus was to manage annual budgets of $10MM to build awareness & engagement, which drove over 500k ticket sales across 20 major festival brands, events & national tours.

• Build & maintain relationships with key partners in order to create custom co-branded promotions & sponsorships in order to maintain brand relevancy with emerging media trends & strategy• Liaison as the main point person with agencies (Noble People, Uptown Treehouse) & partners such as Vice, Red Bull, 7Up, Smirnoff, Corona, Uber & Live Nation O&O• Oversee development & execution of paid media strategies to drive traffic & brand engagement to reach & grow our core A18-34 audience through a media mix of platforms and technologies:- Paid social media, custom content & branded video strategy (Facebook, Instagram, Twitter, Snapchat, social influencers)- Digital & audio ads with music streaming sites (Spotify, Pandora, Shazam, Soundcloud, etc) - OOH (billboards, wheat pasting, handbills) & radio (paid & trade promotions)- Live stream strategy & support (YouTube, Facebook, Red Bull Media House)• Launched new festival brand (Middlelands) in 2017 with over 60k attendees in its’ inaugural year - Responsible for developing the brand identity - Set brand strategy & guidelines, PR outreach, campaign management, sponsorship• Provide solutions within the marketing org & across departments in order to increase ticket sales, brand awareness & efficiencies throughout the company: Event Operations, Editorial, Film/Media, PR, Photography, Social Media, Sponsorship, Talent Booking, Ticketing, VIP, Website Development & mobile applications• Conduct & present post-campaign recaps to executive team, that include analysis of marketing plans, sales trends, strategic recommendations & competitive research for future festivals and events• Grew two festivals to max capacity sell-outs the past three years (Beyond Wonderland, Escape)

Lead planning & conception of custom advertising solutions that attributed to $5MM+ of gross revenue across departments, both proactively & in response to the RFPs for Entertainment, Automotive, Telco, CPG, QSR, & Retail clients & their AORs• Developed brand integrations for top advertisers in the form of custom video, event activation, live streams, Xbox 360 & Xbox One app sponsorships• Build marketing collateral for sales team including online/offline sponsorships, pitch decks and 360- degree media solutions across all platforms• Proactively construct sponsorship opportunities around events such as E3, San Diego ComiCon, SXSW, PAX Prime and brand events such as IGAs & Machinima Interactive Film Festival• Developed custom content & integrations for top brands such as Axe, Doritos, Dr. Pepper Snapple Group, Pepsi Co, Red Bull, Sony, Taco Bell, Kia, Scion, Nissan, Dell, Microsoft, Pizza Hut, General Mills, Jack in the Box, U.S. Marines, U.S. Army• Responsible for booking & managing talent for company/industry events & lead partnership with Ultra Records

Responsible for leading media buying & digital marketing efforts for Activision gaming for North America, while assisting with non-traditional advertising, managing over $150MM in budgets• Executed multi-million dollar media campaigns across all media types for 15+ video game title launches such as Skylanders, Prototype 2, James Bond, Spider-Man, Transformers & Family Guy• Manage internal media team, work seamlessly with search, social & analytic teams to present media plans & weekly reporting on current campaigns• Maintain relationships with creative agencies to provide media lens to ensure creative production aligns with client objectives and strategy• OMD named 2011 Global Media Agency of the Year and US Agency of the Year 2011 by Adweek• Skylanders Spyro's Adventure was the #1 kids new IP ever launched and the #1 new IP in 2011

• Extensive product knowledge, responsible for booking business across all five divisions: Video & Display Network, Lead Generation, CPA & Social• Worked with account managers, media buyers, and other internal teams to provide media solutions for clients

• Managed assigned set of U.S., European, Asian, and Australian clients via single site, multi-site, channel, or audience targeted media recommendations

Kaiser Permanente & Lionsgate Entertainment accounts• Develop and execute digital, broadcast, and syndication TV media buys• Responsible for extensive bi-weekly reporting for client meetings across all brands of the business