LINE-X is an industry leader for automotive customization and upfit, specializing in spray-on truck bed liners, vehicle accessories, and installation across hundreds of franchise-owned locations in North America.At LINE-X, I oversee our Marketing initiatives across the US and Canada along with our National Accounts department focused on servicing fleet upfit work across LINE-X's network of upfit locations.

Burn Boot Camp is a fast-growing fitness franchise focused on igniting global health change through supportive communities of women.During my tenure, Burn Boot Camp operated 300 locations across 38 states.I led a team of experts across marketing strategy, social media, CRM, graphic design, copywriting, and in-house studio production.

Driven Brands is a multi-billion dollar holding company comprised of 10 automotive brands, including Meineke Car Care Centers, Maaco Collision & Paint Repair, CARSTAR and Take 5 Oil Change. As Director of Digital Marketing, I drove digital strategy, innovation and execution across the full portfolio of Driven Brands companies, supporting the digital efforts for 2,700 service centers. I worked closely with external partners to execute:- Digital Analytics & Performance Reporting - Search Engine Optimization and Local Listing Management | SEO- Pay Per Click Advertising | PPC- Website Design & Development- Content Management- Digital User Experience | UX- Call Tracking Programs- Mobile App & SMS Strategy- Display & Social Campaigns- Data Management Platform activation | DMP- CRM Programs Our team oversaw 20 websites and mobile apps, optimizing the experience for 13 million annual web visitors including those with disabilities.We sought to be the company's best cross-functional collaborators, and managed 15 vendor partnerships while forging internal relationships with Brand Teams, Legal, IT, Sales, Operations and Communications.

Planned and managed multi-million dollar digital marketing programs to drive traffic and sales to Meineke's network of 900+ franchise locations, a Driven Brands company.Key projects included: major website redesign and re-architecture, digital couponing, online reputation management, and call tracking initiatives.

Responsible for growth and management of all online marketing channels across the 900-center franchise system of Meineke Car Care Centers, Inc.Focus areas with external partners included:- Search Engine Optimization | SEO- Local Listings Management | LLM- Paid Search Advertising | PPC- Website & User Experience- Digital AnalyticsMeineke was recognized in July 2014 as the leading national, multi-location brand in local digital marketing by Placeable.

Served as lead SEO strategist and account manager for a portfolio of 50 hotels while overseeing an internal team.Selected to work on "Industry Advisor" program, building guidance documents aimed at improving a major International brand's holistic search presence. Major projects included content expansion, competitive analyses, and link building initiatives.

Responsible for executing SEO tactics for a range of clients seeking to grow and improve their online revenue. Representative clients spanned Hospitality, Retail, and B2B verticals.

Destination Cleveland deploys travel and tourism initiatives to promote Cleveland, OH and its surrounding cities.Assisted marketing team to promote the Greater Cleveland area through media requests, familiarization trip planning and the organization of travel writer events.