Matt Lash, Mba Email & Phone Number

Milwaukee, Wi, Us

Lake Geneva, Wisconsin, United States

As Vice President, Business Development, I lead the strategic direction and growth initiatives for our beverage alcohol vertical. My responsibilities include:Strategic Planning: Developing and implementing long-term strategies to drive market expansion and revenue growth while analyzing market trends and customer needs.Relationship Management: Building and nurturing partnerships with key stakeholders and clients, representing the company at industry events to foster connections and promote our brand.Sales Leadership: Crafting and overseeing sales strategies, mentoring sales teams, and leading negotiations for major deals to ensure alignment with our business objectives.Collaboration: Working closely with marketing, product development, and operations to ensure cohesive support for business initiatives and leveraging insights from across departments.Performance Analysis: Monitoring key performance indicators (KPIs) to evaluate the effectiveness of business development efforts and preparing reports for executive leadership.I am passionate about driving impactful growth and delivering exceptional customer experiences through strategic partnerships and market insights.

Lake Geneva, Wisconsin, United States

As a Managing Partner at BrandMuscle, I served as a strategic leader and trusted partner for our largest and most complex clients, ensuring exceptional service delivery and client satisfaction. With over 15 years of experience in client management and SaaS environments, I built and nurtured strong relationships with senior-level stakeholders, translating their business objectives into actionable strategies that drove success.In this role, I led a cross-functional, matrixed team, fostering collaboration to deliver on commitments and exceed client expectations. My focus on proactive communication and industry insights allowed me to enhance client relationships, resulting in increased Net Promoter Scores (NPS) and Customer Satisfaction (CSAT) metrics.I was responsible for identifying new opportunities for growth and retention, working closely with the Account Management team to develop tailored solutions that addressed our clients' evolving needs. As the primary escalation point for client issues, I guided my team in troubleshooting and problem-solving, ensuring service level agreements were consistently met.I maintained a keen awareness of industry trends and best practices, leveraging this knowledge to inform internal strategies and drive continuous improvement. My commitment to delivering value and fostering positive outcomes positioned our clients for long-term success while solidifying BrandMuscle’s reputation as a trusted partner in the industry.

Chicago, Illinois

As Vice President of Client Success for over 7.5 years, I was dedicated to driving exceptional outcomes for our supplier and distributor beverage alcohol clients, contributing significantly to 20% of the company’s revenue. By building strong, trust-based relationships, I consistently achieved year-over-year revenue growth while leading a high-performing team of account managers.I played a pivotal role in strategic initiatives, including product enhancements and process improvements, ensuring that our services not only met but exceeded client expectations. My commitment to fostering a culture of excellence and accountability within my team drove success across all client engagements.Additionally, I participated twice in our leadership development program as a mentor, guiding emerging leaders within the organization. I also supported reorganization efforts focused on bottom-line growth and global integration, aligning our strategies with the evolving needs of the market.My experience in managing complex client relationships and my passion for delivering value positioned me as a trusted partner in the industry, enabling us to navigate challenges and seize opportunities for growth.

Chicago, Illinois

Chicago, Illinois

Chicago, Illinois

Chicago, Illinois

Cleveland, Ohio

Cleveland, Ohio

Mba, Business – Marketing

Activities and Societies: Beta Gamma Sigma - International Honor Society

Bachelor Of Science, Business – Marketing; International Business

Study Abroad Program, International Business

Education record