Matthew Lattanzio Email & Phone Number

Canada

Toronto, Ontario, Ca

Toronto, Ontario, Ca

New York, New York, Us

London, England, Gb

Report directly to the Chief Marketing Officer (CMO)Responsible for Demand Generation, ABM, Content Marketing & Performance Marketing

Palo Alto, Ca, Us

Reported directly to the Chief Executive Officer (CEO)Hired initial team members and built the structure for marketing teamCreated 2022 sales and marketing forecast modelPropped up performance marketing to widen funnel and build for long-term successDeveloped an MQL model to tighten performance targeting pixels against high quality leads

Saskatoon, Saskatchewan, Ca

Reported directly to the Chief Revenue Officer (CRO)Led Performance Marketing, Content Marketing, Data Analytics and Outbound Sales TeamScaled from $4M to $20M in ARR driven almost entirely by inboundGrew annual marketing spend from $2M to $9M while maintaining efficient MQL targets, CPL and CACReduced customer acquisition cost by 40% without diminishing ROASLaunched multi-touch attribution model that increased channel efficiency by 20%Developed the outbound Business Development (BDR) strategy and playbook Repositioned product messaging to service mid-market and enterprise customersMember of our leadership team working collaboratively with other DirectorsAccountable to the Board of Directors each quarter to deliver efficiency on marketing spend; specifically CAC, Payback, LTV/CACPlayed an integral role in Series B and Series C fundraising efforts

Oakville, On, Ca

Teach part-time classes on Digital Marketing, Programmatic and Digital Media, Advertising Metrics

Toronto, Ontario, Ca

Reported directly to the PresidentMember of the leadership team planning and driving the business directionDeveloped and executed an integrated marketing plan that drove a 10% sales growthTransitioned the entire marketing budget to digital channels with a tremendous ROI of over 800%Managed media buying completely in-house to drive walk-in traffic, online ordering and increase overall brand awarenessOversaw the entire marketing funnel with a strong focus on digital media to drive online and offline conversionsLed the creative direction to evolve the brand identitySupported franchisee relations at 53 stores throughout North America

New York, Ny, Us

Reported directly to the VP, MarketingDrove a 40% lift in revenue for three consecutive years exclusively via inbound channelsOversaw performance marketing, email marketing, social media marketing, content and SEOPushed the organization from a 20/80 traditional to digital ratio to 100% digital spend, eliminating costly and inefficient television and OOH campaignsScaled $8M marketing spend while maintaining efficient CPL across all channels, including paid search, display, programmatic, native and social advertisingWorked with several agencies and vendors to develop quarterly campaigns; oversaw entire process from creative development to executionCrafted a company-wide dynamic CRM strategy with proven results that were adopted globallyBuilt a churn campaign that helped to increase average retention from 8 months to 9 months

New York, Ny, Us

Built and launched a dynamic CRM strategy using Salesforce Marketing CloudDeveloped a churn campaign that helped to increase average retention by 15%Oversaw all organic social media marketing, content calendar and executionWork directly with agency partners to manage $8M media plan

CSSA is the company responsible for managing the Blue Box recycling program across Canada.Reported directly to the Director, Communications Responsible for digital marketing, social media, email marketing, copywriting, web planning, public relations, advertising, SEO, and moreLaunched a massive PR campaign to change the narrative against the controversial MMBC launch in British ColumbiaResponsible for $4M radio, OOH, and transit ad campaigns to increase the collection of specific materials and to educate consumers on how to recycle properlyIncreased recycling collection by 30% as a result of specifically targeted campaignsDesigned collection guides delivered to households across CanadaLaunched 5 new websites supporting recycling programs in each province

Reported to the Chief Digital Officer (CDO)Drove a 40% YoY growth in revenue generated from email marketingActed as an internal agency for all digital marketing initiatives for teams in Canada, U.S., UK, Australia, Scandinavia and MexicoOversaw email marketing, social media, search advertising, SEO, and website designProvided detailed weekly reporting using Google Analytics and other industry toolsWorked with interal design team to to launch new e-commerce stores for new product linesDeveloped weekly offers and promotions working with different business unit stakeholders

Toronto, Ontario, Ca

Reported to the PresidentFull-service agency role performing all marketing functions including graphic design, account management, project coordination, copywriting, creative advertising, business development, media planning, client presentations and moreDeveloped and executed successful campaigns for brands such as Public Mobile, Uniboard Canada and Cadillac Fairview as well as other companies in a diverse range of industries

Toronto, Ontario, Ca

Coordinated campaigns and client requests, maintained thriving relationships with clients and brought in new businessCreated workback schedules, met strict deadlines, and oversaw projects from inception to completion

Toronto, Ontario, Ca

Created content schedules, designed and implemented social media campaigns and managed online communitiesCultivated passionate online brand ambassadors for traditionally mundane brands

Bachelor Of Arts, Business Communications

Advertising Management, Advertising

Business Analytics: Data-Driven Decision Making