Matt Lechner Email & Phone Number

Bloomington, Minnesota, Us

I oversee HealthPartners and its family of brands' social media content, online reputation, and enterprise-wide strategy, encompassing editorial planning, content publication, and reputation management.I collaborate with cross-functional teams to craft compelling content across various platforms and have established streamlined processes for service recovery.I analyze social media analytics to determine top performing content that will help shape future strategies to maximize social media and digital media engagement.My role has also included: Thought leadership, video production, podcast production, digital content creation, content editing, public speaking, PowerPoint production, video editing, internal and external communications, crisis communications and media relations.

Bloomington, Minnesota, Us

Accountable for researching, planning, developing, implementing and measuring social media and digital media content on HealthPartners' interactive platforms, including, Facebook, Twitter, YouTube, Google +, LinkedIn, Pinterest, Instagram and other digital spaces.I lead a team of digital media professionals that partner with internal stakeholders and team members to deliver social media and digital media messages to key audience, including patients, potential patients, members, potential members and employees.I analyze social media analytics to determine top performing content that will help shape future strategies to maximize social media and digital media engagement. In this role, I also oversee the strategy and implementation of our online reputation management. I have created organizational processes and protocols for using social media for service recovery and customer service.

Bloomington, Minnesota, Us

As Senior Digital Consultant, I'm accountable for researching, planning, developing, implementing and measuring content on Park Nicollet and HealthPartners' interactive platforms, including, Facebook, Twitter, YouTube, Google +, LinkedIn, Pinterest, Instagram and other digital spaces.As a senior member of the digital team, I partner with internal stakeholders and team members to deliver messages to key audience, including patients, potential patients, members, potential members and employees. One of the most important parts of my job is managing Park Nicollet's online reputation. I have created organizational processes and protocols for using social media for service recovery. It is my job to respond to positive and negative comments in a timely manner on social media.Other job duties include, or have included: Blog writing, content strategy, content creation, content editing, public speaking, PowerPoint production, videography, video editing, internal and external communications, crisis communications and media relations.I also produce detailed social media analytics for the organization that helps drive future business decisions.

Saint Louis Park, Mn, Us

As Digital Content Editor/Social Media Content Strategist, it is my job to research, plan, develop and implement a social media content strategy for Park Nicollet. By using Facebook, Twitter, YouTube, Google +, LinkedIn, Pinterest, Instagram and other digital spaces, I have increased brand awareness and built a strong online community. Along with increasing brand awareness on social media, I also work with our web team on SEO strategies, website UX and analytics analysis.Also, one of the most important parts of my job is managing Park Nicollet's online reputation. It is my job to respond to positive and negative comments in a timely manner on social media.Other job duties include: Content strategy, content creation, content editing, videography, video editing, internal and external communications, crisis communications and media relations.

Saint Louis Park, Mn, Us

It is my job to connect Park Nicollet's content experts with external media sources such as newspapers, magazines and radio and television stations.Whether I'm proactively approaching the media with story ideas or reacting to a developing situation, my job is to ensure the right content expert is representing Park Nicollet and we're viewed as industry experts and leaders.This element of my jobs also includes media coaching our content experts and preparing potential questions and talking points for their interview.I also assist the Media Relations director when there are crisis communication situations. We work together as a team to craft internal and external messages, as well as develop a detailed strategic plan that is used throughout the organization.I'm also the organizations social media content creator and editor. I serve as Park Nicollet's voice on Facebook, Twitter, YouTube and all other social media sites.Other elements of my job include: Website writing, content strategy, video editing, internal communications and brand development.

Minneapolis, Mn, Us

As one of the youngest news managers in Minneapolis, Minnesota, I oversaw the editorial content and daily production of five top-rated local newscasts. I also produced and approved content for our station's website and social media channels.As executive producer, I also worked against daily deadlines, making timely and accurate decisions that helped guide colleagues.My duties also included producing stand-out coverage of special events, including the Summer and Winter Olympic Games, Minnesota State Fair and various Minnesota sporting events.When a budget shortfall forced staff reduction, I took it upon myself to become the only manager to master all the elements of video production, including using a video camera and video editing equipment.

Us

As a news writer for the WCCO morning show, I assisted the morning newscast producers by writing content, editing video and newscast strategy.I also served as the morning show fill-in producer, which involved being the lead producer on occasion.My extensive background in sports journalism also allowed me the opportunity to produce the evening sports segments on several occasions.

In my first job out of college, I produced daily news stories for the top-rated newscasts in Western Wisconsin. My career also begin as a weekend news producer, where I wrote content for an hour-long newscast and anchored the sports during the broadcast.I quickly moved up the ranks and served as a general assignment news reporter, filing news stories five days a week.I was eventually promoted to weekend news anchor where I delivered the news on the top-rated Saturday and Sunday newscasts.I received several awards for my work in journalism, including honors from the Wisconsin Broadcasting Association and the Associated Press.