Matt Lesinski Email & Phone Number

Bellingham, Wa, Us

Bellingham, Washington, United States

Direct and execute comprehensive brand and content marketing initiatives that drive brand awareness, engagement, and business growth.- Collaborate cross-functionally with internal teams and external partners to ensure a consistent brand message across all platforms and develop and distribute compelling content.- Manage a content calendar and ensure timely publication of content across various channels.- Lead the editorial and content development strategy across various formats, including webinars, blogs, white papers, short & long-form videos, social media content, infographics, and print media.- Provide leadership and coaching to Marketing Associates to enhance their skills and performance.

Bellingham, Washington, United States

- Oversaw the marketing of Digital Lead Generation products and Virtual Assistant services as Product Marketing Manager- Served as Project Manager for affiliated brands' marketing initiatives- Aligned marketing resources and maximized creative tactics to achieve successful marketing campaigns- Evaluated existing marketing campaigns and developed cost-effective solutions to address any weaknesses- Collaborated with management to generate innovative advertising concepts- Launched and managed new marketing campaigns, from ideation to implementation- Provided leadership and coaching to Marketing Associates to enhance their skills and performance.- Analyzed website conversion rates and evaluated the effectiveness of promotions to inform future marketing decisions- Devised marketing strategies to optimize the use of customer training and product features through channels such as email, in-app messaging, and retargeting- Coordinated and executed promotional events, ensuring smooth delivery and adequate staffing

Bellingham, Washington, United States

Brivity, the tech division of PLACE, provides customers with the technology, tools, resources, and support needed to build a sustainable and successful real estate business.

Bellingham, Washington, United States

Oversaw the day-to-day business operations and long-term strategic planning for Veritas Media. This role collaborated with all departments to ensure resources were aligned to accomplish both creative and strategic goals while ensuring financial viability and alignment with company values.- Spearheaded strategies to steer the company’s future in a positive direction.- Drove the company’s operating capabilities to surpass customer satisfaction and retention, and company goals.- Worked with key participants to compile the budget.- Monitored invoices, money-handling procedures, accounting, and bank processes.- Prepared timely and accurate financial performance reports.- Oversaw marketing initiatives and implemented better business practices.- Delegated responsibilities to ensure staff members grow as capable participants.- Employed various initiatives to coach employees to optimize their capabilities.- Completed organization performance reviews in a prudent manner.- Evaluated and improved processes and new technologies and collaborated with management regarding the implementation of these improvements.- Communicated professionally with clients and partners- Worked within timelines and a precise schedule of deliverables- Represented and promoted Veritas Media online and in the community

Bellingham, Washington, United States

- Conceptualized new marketing initiatives and promotions to drive sales for Veritas Media, Bellingham Tonight, and Studio V - Oversaw marketing budget and reported on monthly analytics and performance - Managed the maintenance and development of the front end of all Veritas Media web properties - Managed the Bellingham Tonight Ad network, including packaging, contracting, scheduling & deployment - Managed all owned social media channels, and wrote and published content - Interfaced with and coordinated contractors to advance content creation for Veritas Media & Bellingham Tonight - Researched and stayed current with trends in social media, email, and promotion - Helped to bridge the gap between sales and production through account management - Communicated professionally with clients, sponsors, and partners - Worked within timelines and a precise schedule of deliverables - Represented and promoted the Veritas Media and Bellingham Tonight brands online and in the community

Bellingham, Washington, United States

- Oversaw the development, production, and distribution of marketing campaigns and materials—including strategy, concept, creative direction, layout, copywriting, and production—for all institutional and MBT presented programs across season ticketing, individual shows, development activities, concessions, venue rental, volunteer recruitment, and institutional branding. - Directed institutional storytelling including branding, strategy of language around specific initiatives, talking points to stakeholders, and data points that emphasized organizational values. - Used appropriate data and consumer behavior research, developed and implemented marketing strategies that enhance public relations and community involvement. - Developed and maintained media lists and advertising partner contacts. - Responsible for developing and achieving annually approved budget targets for season sales, patron fees, institutional marketing, show marketing, and marketing services. - Budgeted all marketing activities across campaigns and all partners within show budgets, institutional marketing budget, and reconciled all spending in a timely manner. - Developed, negotiated, and managed all media contracts, ad buys, print costs, and supplies within budget constraints. - Provided input on programming decisions for MBT shows based on customer purchase history, audience purchase behavior, local and extended market, show tour routes, and advertising partner opportunities. - Led CRM queries and external research to build reports that helped the organization make informed decisions and forecasted long-term growth opportunities. - Utilized both internal and external research to develop detailed annual marketing plan that included package/discount sales activities, expansion and refinement of target markets, tracking of sales success, and efficient distribution of all marketing-related materials.

Bellingham, Washington, United States

- Planned and executed marketing efforts, including print, digital, and display advertising campaigns - Developed community engagement programs within the hotel and local/regional markets - Created and maintained reporting methods for property campaigns - Collaborated with Marriott & third party agencies to maintain brand standards across platforms - Assisted sales department with promotions, packaging, & the marketing of communication tools - Established schedules to outline promotional campaigns and annual budgets

Seattle, Washington

- Assisted Director with establishing department goals and objectives - Primary point of contact for Marketing with ACTLab partners and implementing marketing plan and managed show budgets - Project Manager of website revamp and implementation - Maintained department calendar, schedule meetings, prep agendas as needed - Tracked department budget expenses - Managed campaigns budgets, plans, and schedules: Mainstage, ACTLab, and ACTPass Membership communications - Managed external promotions - Worked with Media Buyer to implement advertising programs - Managed website updates - Printed traffic/coordination with Graphic Designers, Vendors, and ACT staff - Managed e-communications messages and leads - Attended and assisted with additional events as needed - Co-managed intern progress and projects with Associate Direct of Sales

Seattle, Washington

Served as the primary project manager for the marketing side of the ACTLab. This included establishing relationship with partner artists, managing a high volume of communication schedules, overseeing promotional efforts, including digital and printed assets, and maintaining yearly and project budgets. - Primary point of contact for Marketing with ACTLab partners - Coordinated outbound ACTLab materials (posters, postcards, flyers, etc) - Managed advertising schedules and design specifications - Generated lists for post mailing and digital communications - Updated website with show information, on sale, and special promotions - Managed all department email communications - Co-managed intern progress and projects

Bellingham, Washington, United States

- Create and implement marketing plan and timeline, including advertising, direct mail, e-mail, online advertising, social media, promotions, & partnerships- Determine discounts for select programming to incentivize sales- Establish and maintain media contacts to maintain advertising presence and schedule- Work with local organizations to create cross-promotional partnerships.- Further the theatre's mission and programming through community networking events- Create and implement marketing concepts unique to each of The Upfront Theatre’s shows, classes, camps, and outreach efforts (BizProv & Private Performances)- Purchase all advertising: online, print, radio, outdoor, etc.- Maintain The Upfront Theatre’s website at all times- Write and design all email and social media messaging, aligned with programming needs- Monitor sales before and during performances, altering marketing as needed- Review and analyze marketing sales/data- Supervise FOH staff; including work flow, standards, customer service, and policies- Coordinate and direct volunteers for night of show events and related projects- Communicate staffing needs and event expectations for private in-house performances- Inventory & reporting on all sales and operations- In partnership with senior staff, develop annual budget and oversee its implementation including all financial reporting, cash flow management, expenditures and revenues

Bellingham, Washington

- Managed all earned revenue for theatre derived through ticket sales, advertising, private events, classes & workshops- Coordinated and oversaw all marketing, publicity, sales and graphic design efforts and operations- Developed and updated all content for website, online sales and social media- Wrote, edited, and produced newsletters, brochures, direct marketing pieces and all other marketing materials- Created and determined publicity/press relations plan to generate continued greater awareness for the company and support any overall marketing initiatives- Established and maintained media contracts to maintain advertising presence and schedule- Generated private performances and maintained communication between clients and the theatre- Promoted corporate development workshops and other instructional workshops- Sold in-house advertising for preshow screen and table tops prints- Leveraged relationships through community networking events to further the theatre’s mission (Whatcom Young Professionals, Connections, and Chamber of Commerce)- Established and maintained timelines and budgets for all designated marketing projects for reporting and insurance of best practices - In partnership with senior staff, developed the annual budget and oversaw its implementation including all financial reporting, cash flow management, expenditures and revenues- Established and maintained process for venue merchandise to further theatre brand; including design, budget, and ordering all products.- Supervised and coordinated Front of House staff and volunteers for sales and marketing needs

Greater Seattle Area

- Coordinated Education marketing emails and materials & patron communications- Created & distributed marketing & public relations materials for Education programs (print, e-mail, and social media)- Managed marketing initiatives & projects for Education programs (print, e-mail, and social media)- Clearly communicated Education policies and any adjustments to patrons- Managed the Tessitura Network Database for Education Programs- Performed day-to-day administrative and customer service needs of the program- Facilitated audition and casting process for SCT Drama School’s Summer Season- Supported marketing initiatives for the Washington State Teaching Artist Training Lab (TAT Lab) program, and assisted with hosting duties and other tasks- Represented Education Programs where necessary—public and private events, meetings—acting as an advocate for Education Programs and SCT goals as articulated in the mission statement

Bellingham, Washington Area

- Created and maintained reports on ticket sales, marketing campaigns and mailing lists- Vetted and compiled patron lists for targeted marketing pieces (mail, email, brochures, etc)- Designed and produced strategic reports that enabled management to make effective decisions- Oversaw donor database, data entry, routine analysis and assurance of data integrity- Developed & implemented comprehensive online & social media strategy for Marketing & Development.- Implemented and reported on donor management strategies with Development officers- Collaborated with Finance to track funds received and coordinated payments

Bellingham, Washington Area

- Developed and implemented curriculum for theatre classes adapting lessons each session- Effectively facilitated exercises and lesson plans to ensure concepts were learned- Communicated with wide range of students ranging adolescents to seniors- Served as the contact person for students and parents of youth participants- Performed in private and outside performances to promote the venue

Bellingham, Washington

- Served as primary Night of Show Manager to ensure events were run properly- Maintained contact with promoters to proactively troubleshoot specific event challenges- Developed efficient procedures for tracking and processing memberships & donations- Facilitated event contacts for performance spaces to renters to increase community events- Provided financial reports to renters, MBT staff, and board of directors- Utilized income tracking, worked within a database, and ensured initial and end of business totals matched expected results.- Processed membership donations, ad sales, sponsors responses, and set up renewal notices for annual contributions- Partnered with Marketing, Development, Ticketing, and House Managers to serve as a liaison to patrons, promoters, and artists

Bachelor'S Degree, Theatre Arts

Concentrations in Theatre Education and Acting

Education record