Matthew Leyva Email & Phone Number

US

San Francisco, California, US

While at MasterClass, I managed our TV (including OTT/CTV) and Audio programs. In my time with the company, I helped to launch our OTT program with a new agency, which lead to the program becoming one of the top performing channels within the marketing mix. I worked with our data & analytics team to be able to prove out the performance of Podcast.

Carlsbad, CA, US

During my time at Havas, I bought DR & General market media for clients, managing a budget of $30M+ annually. Clients included GrubHub, Vistaprint, DraftKings, LifeLock, and TripAdvisor, among others. During my time, I helped grow the OTT/CTV budgets by over 10x, and negotiated the agency's first OTT/CTV Upfront with Hulu. I worked with the Data &.

Los Angeles, California, US

As a Buyer of TV, Radio, and Emerging Media with Oxford Road, I have worked with a number of DR clients, including Wallapop, Blue Apron, ZipRecruiter, Quip, LendingTree, and Boll & Branch. I have bought and planned efficient media on national cable, local cable, VOD platforms, syndication, satellite radio, streaming audio, and podcasts.

Sherman Oaks, California, US

At Icon, I have purchased efficient media for clients such as FanDuel, Church & Dwight, Hotwire, Proactiv, and TrueCar, based on CPM and ROI goals. I have purchased media on national cable, national broadcast, local broadcast networks, and digital media. I have maintained strong relationships with stations and used media tools including Kantar and Nielsen.

I worked closely with clients, managing their social media profiles while generating awareness for their products and services. I educated my clients on the importance of social media marketing, implementing and maintaining unique, individual campaigns for each client with the goal of increasing their web presence, client base and ROI. I monitored the.

While working for Bulldog Builders, I helped maintain financial records, including accounts receivable and payable. I maintained schedules for our worksites and kept our jobs on schedule. I maintained a database of the costs of past jobs in order to help the company give more accurate estimates to prospective clients. I helped the CEO of the company pitch.

San Diego, CA, US

At the University of San Diego, I worked with the head of sports marketing to increase awareness and visibility of our sports teams. I worked during the sporting events and helped to put on contests and giveaways. I worked to promote our yearlong contest, which culminated in the giveaway of a car from a local car dealership. I sold promotional materials.