• Help shape the voice of Technology AAPAC both internally and externally through the timely and impactful communication of relevant content as well as contribute to the overall sense of pride, purpose and belonging in Accenture • Develop marketing strategy and execute talent brand, candidate marketing campaigns and programs aligned to the market strategy. These include advertising, collateral/credentials development, writing, web & blog content management, social media planning and content creation

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration• Analyse customer insights, consumer trends, market analysis to build successful strategies• Develop Content Marketing strategy and content creation for EDM, social media, etc.

Global marketing lead for Razer Flagship stores, leading 5 teams of regional store based marketing personnel.Spearheading and managing all marketing initiatives across Razer's flagship stores worldwide, including online and offline engagements, building local communities at each locale and forging relationships with key stakeholders and KOLs within the gaming industry.Orchestrated from end-to-end (online and offline), 2 high profile marketing events: Grand Opening of Razer's flagship in London and Las Vegas.

• Brainstorm and develop ideas for in-store retail creatives and marketing promos (demand gen plan)• Work closely with Online marketing team to build an omni-channel marketing experience• Plan and execute initiatives to reach the target customers and increase in-store traffic• Analyzing Marketing Data (campaign results, traffic, retail metrics…) to help shape future marketing strategies• Manage customer database for effective segmentation• Proactively engage sales team to coordinate, communicate and optimize the impact of demand generation marketing activities• Drive RazerStore social content by building strong and engaged RazerStore community• Collaborate with regional, e-sports & online team to support retail and gaming events• Manage and monitor RazerStore social media activities• Provide weekly analytics on sales and customer engagement

• Co-founded startup – fundMyLife, which is a platform that intelligently connects users with the right financial advisers, based on their financial planning questions. • Responsible for strategizing and executing all Marketing initiatives, inclusive of digital and below the line efforts>>> Successfully acquired by Dollarsandsense.sg in 2018

• Conceptualize end-to-end marketing strategies• Acquired significant traction with minimal marketing budget >>> 30% Year-on-Year user base growth• Brainstorm, Plan and Execute a myriad of online and offline marketing campaigns• Manage online assets such as e-newsletter, SNS and company website• Develop content strategies for social media marketing and content marketing• Support marketing efforts for Hong Kong, Korea and Japan offices

• Guiding clients on crystallizing their financial goals and paving the way for them to reach it• Executing business development activities such as cold calling, canvassing and roadshows• Utilizing Social Media Marketing to creatively generate leads>>> Clinched the Quality Club award in 2014 which puts me at the top 35% in Prudential Singapore

• Regional Business Development including sourcing for sponsorships and partnerships for Echelon• Relationship Management with key clients such as Amazon Web Services, Microsoft & BlackBerry• Spearheaded Ad Sales and Content Marketing packages as revenue generators• Forging and securing strategic media collaborations across Southeast Asia >>> DailySocial: Top tech startup media platform in Indonesia >>> Thumbsup: One of the most influential tech startup media platform in Thailand >>> TechinAsia: One of the leading tech news media platform in Asia• Devised digital marketing strategies for expansion of e27’s core and sub-related business objectives• Managed day-to-day operations of e27’s online assets • Responsible for the company’s social media engagements on Facebook, Twitter & Weekly e-Newsletter• Event conceptualisation, execution and management e.g. Founders’ Drinks: Local and regional editions

• Plan and brainstorm for the development of digital solutions for clients including portals, websites, and marketing campaigns• Manage and work closely with internal resources to ensure that projects are delivered on time, on brief and on budget• Client management and servicing• Project requirements analysis, solution consulting and other project management deliverables• Oversee day-to-day operations of clients’ web properties, especially on content and marketing matters

• Brainstormed, managed and executed marketing initiatives across various stakeholders• Radically increased online reach through innovative usage of social media and Search Engine Optimisation>>> Exceeded online reach target by 167% (Target: 30k; Reached: 79k)• Spearheaded creative multimedia content as an alternative approach to reach out to audiences online>>> Produced interesting videos that encapsulate marketing messages>>> Devised interactive tech comic campaign• Conceptualised, Planned and Implemented rebranding of local tech blog (from InnovativeSingapore.com to Spiffy.sg)• Took charge of various online assets including widely popular tech portals, MSDN and TechNet Singapore• Managed and engaged online community via various channels such as e-Newsletters, blog and social media>>> Social media (including blog site) monitoring and scheduled content proliferation>>> Generated monthly e-Newsletters for MSDN and TechNet community• Re-engineered and streamlined content production programme for the team• Delivered numerous offline events spanning from quarterly leads generation events to high profile tech events>>> Received Microsoft Going the Extra Mile (GEM) Award for 2 high profile tech events• Copy-write and copy-edit for e-Newsletter, EDMs and other marketing collaterals• Conceptualised, designed and produced various marketing collaterals

• Managed and executed marketing and communications for the centre via integrated marketing activities• Spearheaded social media initiatives as alternative methods to reach out to students• Solely responsible for generating over 40 weekly e-Newsletter and over 20 EDMs monthly• Copy-write and copy-edit for e-Newsletter, EDMs and other marketing collaterals• Conceptualised, designed and produced various marketing collaterals• Piloted 2 major publicity events for the centre (conceptualise, plan, market, execute and manage)• Took charge of various IT projects e.g. development of Career portal, revamp of website etc.• Volunteered to serve as part of the executive Comms committee and duties include:>>> Being a member of the editorial team for a campus wide student magazine>>> Planned and executed internal Corp Communication strategy

• Supervised a team of 20 staff and 13 projects island wide• Established and monitor project schedules and prioritise resource allocation • Facilitated as the primary point of contact for all operational issues and queries related to project activity • Receiving and reviewing applications, managing interviews and short-listing candidates• Be on stand-by 24/7 in case of any urgent matters to attend to on-site• Developed Standard Operations Procedure manuals in accordance with client’s requirements• Devised project measurement and evaluation processes such as Key Performance Index for staff and Customer Satisfaction Survey for client to evaluate staff’s performance• Organised and chaired project status meetings as necessary• Developed and maintained productive working procedures with management, team members and other involved parties

• Conducted various business development activities (e.g. cold calling, canvassing)• Building relationships with clients to forge loyalty and business continuity• Handled the full recruitment process from reviewing applications to placement• To understand client’s recruitment needs and fulfilling them effectively• Offered sound advice to both clients and candidates on pay rates, training and career progression