-- Lead marketing, communication, and digital team of 12 staff embedded in GW's Division of Development & Alumni Relations and manage team budget. -- Create and manage constituent-centric initiatives and progressively build stronger alumni and donor relationships. -- Help set and meet engagement and fundraising goals and KPIs, analyzing digital acquisition, behavior, and outcomes. -- Outperform most digital targets during the last three fiscal years, increasing online giving 56% (to $2.6M) and total online revenue 35% (to $2.9M).-- Develop brand identity and implement marketing communication strategy to enhance engagement, giving, and donor retention during $1B Making History campaign (67,000 constituents donated to campaign which closed June 2017).-- Advise on divisional strategic planning and stakeholder communications from leadership and manage departmental budgets. -- Work with marketing, communications, and constituent engagement staff across the university community to further the GW brand.

-- Execute a strategic vision for digital engagement including a focus on user experience, data quality, digital analytics, digital key performance indicators (KPIs), and digital transformation in relation to marketing and fundraising.-- Led search for and implementation of division-wide online marketing and fundraising platform, as well as ensured data integration with constituent relationship management (CRM) / database of record.-- Established digital key performance indicators, performance benchmarks, and annual targets for online revenue (donations + events), increasing revenue 53% and paid transactions 32% in fiscal year 2015.

Senior Director 2010-2012 | Director 2007-2010-- Built alumni communications operation – hired and trained staff (two full-time, one student), managed budget, developed priorities, and executed marketing communication plans to increase meaningful alumni engagement and philanthropy-- Crafted compelling content for print, video, and digital, working closely with colleagues and creative staff-- Established presence on Twitter, Facebook, and LinkedIn and grew followers, advocates, engagement-- Collaborated with alumni volunteers: managed GW Alumni Association board communications committee for constituent input on strategy and to secure annual philanthropic commitment; engaged alumni in Hong Kong, New York, and Seoul to develop partnerships for GW Global Forum events-- Managed alumni digital strategy - website, social media, e-newsletter, digital analytics-- Wrote stories for print and online publications, including GW Magazine

Assistant Director of Media Relations (2005-2007) | Media Relations Specialist (2004-2005) | Public Affairs Associate (2002-2004)-- Developed relationships with diverse groups - media, faculty, staff, students, and alumni -to promote university to internal and external audiences-- Planned and publicized major university events, press conferences, and background briefings to advance GW administration, faculty, and students-- Worked daily with the local and national media, proactively pitching stories, press releases,and faculty experts, as well as handling media inquiries-- Crafted marketing/communication strategies and messages for schools, faculty members, programs, and events-- Served as alternate university spokesperson and as first responder to crises/incidents as member of University Incident Team-- Wrote feature articles for GW Magazine and ByGeorge! (faculty/staff newspaper)-- Produced award-winning public affairs program The Kalb Report live from The NationalPress Club and for radio/TV stations nationwide-- Updated and maintained GW News Center web pages

The Association for Social Media and Higher Education (ASMH) aimed to create a community for sharing information, learning, tools and ideas by bringing social media practitioners, scholars and higher education officials together. Formerly housed at: http://www.socialmediahighered.com/

-- Created and implemented marketing and communication plans for government and corporate clients-- Coordinated with staff and vendors in research and planning of events and identifying sponsorship opportunities-- Built and maintained client relationships, including U.S. Mint, National Museum of the American Indian, and Benjamin Moore-- Researched and wrote press releases, media alerts, and fact sheets-- Maintained media contacts and pitched stories to local and national media