Matthew Lipschutz Email & Phone Number

New York, Ny, Us

Drive automotive revenue and market share in Western U.S. utilizing custom, multiscreen advertising solutions.Develop automotive advertising strategies and tactics including promotional/event driven activities, utilization of research tools, new product integration, creative messaging and effective use of both video and digital advertising.Coach, train, and develop local sellers.Maintain direct client interaction with key ad agency, dealership, dealer group, and OEM personnel.

Nyc , La, Us

See below under Zimmerman (Nissan Regional business moved from Zimmerman Advertising to TBWA\Chiat\Day in January 2020)

Fort Lauderdale, Fl, Us

Nissan Division, West and Northwest RegionsManage Regional offices including both account service and media. Oversee strategy, planning, and execution of Nissan's advertising plans (General Market and Multicultural). Counsel senior level National clients, Regional clients, and Dealers on media trends, digital KPIs, plan optimizations, and communication goals to drive sales and increase market share. Present national and regional creative, national new vehicle launches, media plans, promotions, strategies, etc. during quarterly review meetings. Continuously create an office culture which inspires high productivity levels and leads to outstanding client satisfaction.

Austin, Texas, Us

Responsible for overall relationship and account health of automotive client's digital program. Rapid success in expanding Cobalt/ADP digital footprint by building a trusted and collaborative relationship with key stakeholders. Led account to unprecedented revenue increases. Provided management consultation on client's eBusiness strategies and served as program expert on automotive internet programs and business trends. Ensured digital program was in sync with National and Regional efforts.

Los Angeles, Ca, Us

Managed the Lexus Dealer Association Operations Group in connecting various agency departments to deliver critical information and support to regional offices ultimately ensuring excellent client satisfaction. Responsible for National financial management system and served as the account manager for two top 10 markets.

Cedar Falls, Iowa, Us

Established and managed the Western Regional office serving 11 states. Executed marketing plans for 15 dealerships. Oversaw development of strategic media and creative plans for clients. Conquested new business and increased agency gross income. Generated an average of 16 new agency leads per quarter.

Los Angeles, Ca, Us

Managed the accounts of 10 Lexus Dealer Association markets comprised of 22 dealerships in the Western United States. Lead western regional office team in budget and marketing plan approvals. Negotiated contracts with media and event vendors. Supervised account executives and account coordinators.

Implemented the day-to-day fundraising programs for two clients at a major marketing firm.

Washington, Dc, Us