This engagement is designed to empower IB to not only achieve its sales targets but also to significantly enhance its presence and impact in the K-12 education sector in the US and Canada.

Internexxus connects candidates with flexible entry-level jobs and impactful internships tailored to their career goals.I am heading up the go-to-market activities to help Internexxus reach more candidates, colleges and universities and employers.

Tasked with bringing the Stride Learning Hub (https://learninghub.com/) to the B2B market, including defining the ideal customer profile, researching competitors, developing messaging, providing product feedback to the Product Development team, choosing tactics and setting targets.

Responsible for building a business development infrastructure to help ATS expand their presence in the K-12 assessment market.- Prepared sales strategy to help narrow focus for new business acquisition, identify ideal customer profile- Built business development infrastructure, including pipeline development and maintenance, gathering intelligence through FOIA requests and industry contacts, sourcing procurement opportunities via subscription service- Conducted post-mortem analysis on recent RFP submissions to identify areas of opportunity and process improvements, immediately leveraging those learnings on new RFP submissions- Developed partner strategy for several competitive procurement opportunities- Oversaw the development of a new scoring platform for assessment items that require human scoring

Responsible for the Business Development function with oversight of Sales, Government Relations and Strategic Partnerships. Created opportunity for company to break into the field and winning first new business through a strategy adjustment to reflect the current marketplace.- Guided the pivot of corporate strategy from direct selling of content services to States to becoming a full-service provider (content, administration, scoring and reporting) through strategic partnerships- Secured the first two competitive bid wins in the company’s history within 9 months of arrival, increasing YoY revenue by 12%- Developed strategic sales plan and market segmentation based on the sales cycles of State Departments of Education and their typical procurement patterns, tailored to the product suite that New Meridian had already developed- Instituted Miller Heiman Strategic Selling and Large Account Management Process (LAMP) methodologies- Successfully retained key strategic accounts through three renewal cycles utilizing LAMP principles- Overhauled proposal development process based on the best practices of the Shipley Proposal Development methodology which resulted in a 50% increase in proposal win rate and moved New Meridian into the top 20% of bidders for state procurements. Added post-mortem evaluation to strengthen competitive positioning based upon responses of competitors.- Secured the first two contributing States to the New Meridian Science Exchange, a marketplace for States to share NGSS Science content to help other states develop high-quality assessments while receiving a royalty to help defray their development costs.

Leading the adoption and delivery of the SAT Suite of Assessments for States and Large Districts. Responsible for the development and implementation of comprehensive plans and protocols to meet the assessment needs of constituents in balance with College Board program goals and capabilities. Won over $40M in new business in an 18 month period through competitive bids and add-on sales that dramatically shifted the assessment marketplace. Negotiated complex multi-year deals with several states to deliver support services for assessment administration. Provided expert testimony on technical aspects of educational assessment for several state legislative bodies. Developed partnerships with several vendors to deliver complementary capabilities to the SAT Suite to strengthen the value proposition for constituents and create a competitive advantage.

Oversee all sales and business development functions, including development of product strategies and roadmaps, comprehensive outreach and communications plans, project and operational management of large scale product launches, and management of a large product development team. Hold P&L and budget responsibilities as well as marketing oversight. Monitor operational performance of service units to ensure alignment with corporate margin goals. Role expanded to include PSAT/NMSQT® and ReadiStep® assessments – total revenue in excess of $300M.

Owned and led the process of guiding all SAT related implementations from concept development through deployment. Guided Change Owners through a process of conducting key analyses – demand and feature analyses, business case development, requirements definition, needs identification. Responsible for cross-organization cost management and discretionary spending.

Responsible for delivering large-scale, complex programs that married processes with technology to help clients achieve high performance. Built and maintained client relationships with Business and Technology stakeholders. Managed complex projects including supervising process and functional design activities.