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For 12 years, I built profitable B2B paid ads programs at Venture Backed companies across a variety of complex SaaS and Service businesses, from Seed stage to Series D, and with revenues from $0-$50 MM in ARR. I currently work as a performance marketing consultant specialized in helping B2B Companies generate >$1 MM annually from paid ads, mainly from Meta, Linkedin, and Google while maintaining 4X+ Return on ad spend. I work with marketing leaders at B2B companies who have a healthy sales-led business, but struggle to get over the hump of building a profitable ads channel because the resources they want... they can't get: ❌ Agencies with senior specialists (those agencies want clients spending $100k+ a month to justify their fees)OR❌ A seasoned in-house B2B Paid Ads Specialist: With a lean marketing team (1-5 people) these companies don't have the headcount to hire this person full-time. So they are stuck with: ❌ Agencies with junior resources who may know the platforms and at best can maximize "pixels fired" from their ad campaign but not producing leads that turn into revenue.OR❌ Generalist in-house marketers who may not be current on their competitive knowledge of ad platforms, formats, tools, and reporting. Companies I work with as a consultant include:-Workboard (Series D, Workflow management for CIOs)-Slang.ai (Series A, Restuarant tech)-Owner.com (Series A/B Restaurant tech)-Fragilepak (PE-backed, 3PL) -Eight25media (Private, Creative Services)-SBI Growth (PE-backed, Consulting Services)-Arketa (Series A, Fitness Tech)-Goldensource (PE-backed, Enterprise Data Management)-Coperniq.io (Series Seed/ A, Workflow software for Solar))-Plum.io (Venture-backed, HR tech)Send a DM to see what 1:1 work could look like.
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Marketing AdvisorCoordinatehqCocoa Beach, Fl, Us -
B2B Performance MarketerMlc - B2B Marketing Jun 2022 - PresentNew York, Ny, UsB2B Paid Ads/ Performance Marketing consultant for Venture and Private Equity-backed Companies.I work with clients spending $5k-$30k/ monthly in ad spend across Google, Meta, and Linkedin and seeking to generate at least $1MM + in annual closed/ won revenue from their paid ads channel.Companies I work with as a consultant include:-Workboard (Series D, Workflow management for CIOs)-Slang.ai (Series A, Restaurant tech)-Owner.com (Series A/B Restaurant tech)-Fragilepak (PE-backed, 3PL) -Eight25media (Private, Creative Services)-Salesbenchmarkindex.com (PE-backed, Consulting Services)-Arketa (Series A, Fitness Tech)-Goldensource (PE-backed, Enterprise Data Management)-Coperniq.io (Series Seed/ A, Workflow software for Solar))-Plum.io (Venture-backed, HR tech)-CoordinateHQ (Venture-backed, Professional Services SaaS) -
Marketing AdvisorCoordinatehq Jun 2024 - PresentRedwood City, Ca, Us -
AdvisorAliveo Ai Oct 2023 - PresentAustin, Tx, Us -
Senior Director, Digital And Marketing OperationsSuzy Jan 2022 - Jun 2022New York, Ny, UsPromoted after 8 months, post Series D funding. -
Director, Digital And Marketing OperationsSuzy Jun 2021 - Jan 2022New York, Ny, UsJoined company when it was ~150 people and Series C stage, reporting into CMO. Built and managed team of three, and oversaw: -Digital Marketing (all paid channels reporting, metrics, and optimizations) -Marketing Analytics and Attribution (HubSpot + Salesforce) -Marketing Operations (Implemented HubSpot) -Growth Marketing (including new channels and initiatives) -Owned the marketing tech stack including CMS, MAP and CRM. -
Director Of MarketingEliseai (Formerly Meetelise) Nov 2020 - May 2021New York, UsB2B SaaS/ Conversational AI for multi-family real estate. Joined post Series A funding, which was led by Navitas Capital.Owned the marketing function as first full-time marketing hire, with contractor and agency support. -Brand and Comms (built new website, led branding with external agency) -Partnered with Sales on both Net New and ABM initiatives, including ABM webinars with $12 MM+ in active opportunities -Digital/ Paid Marketing, increased leads in Paid ads by 150% in first 90 days. -Bought and implemented HubSpot, set up web analytics and attribution. -Increased email nurture leads from from non existent to 200+/ month in first 60 days. -
Head Of GrowthHireart Jul 2019 - Nov 2020New York, New York, UsAs head of growth, I led B2B Marketing at HireArt, a startup backed by Y Combinator.Tech-enabled staffing platform, with clients including Facebook, Waymo, Airbnb and Via. Helped the company achieve #223 on the Inc5000 in fastest growing companies list in 2020. -
Founder/ CeoOz Jan 2015 - Jul 2019New York City, New York, UsB2B SaaS AI-powered content marketing company. Integration partners with Marketo, HubSpot. Venture-backed. Raised pre-seed and seed round from SOSV. -
ConsultantMultiple Companies Jun 2012 - Sep 2014Key projects included extensive work on Avene Eau Thermale's China digital marketing business. -
CofounderPop Sigma Sep 2009 - May 2012Boutique Digital Marketing Agency based in Shanghai, serving brands, agencies, and artist management companies on digital creative campaigns. Built to a >$1 MM annual revenue business, and exited by share sale. Brands: Lipton, Oreo, McDonald's Zero Burden Campaign, Goodyear, Johnnie Walker, NikeManagement Agencies: Nettwerk, Rocket Music, Hostess Music Sold my stake in the business in May 2012.
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Director Of OperationsBomeiti Hk Ltd Sep 2007 - Jun 2009Startup Ad Network for Mainland China.
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Head Of OperationsGambling.Com Group Dec 2006 - Sep 2007Dublin, Dublin, IeHead of Operations, reporting directly to the CEO, for leading online performance marketing company in the gaming space. Helped build wsn.com (World Sports Network). -
Consulting AnalystSynovate Sep 2004 - Mar 2005OoContract consultant in Synovate's B2B Consulting division for Market Intelligence projects. -
Project ManagerTengen Group May 2004 - Aug 2004CnWorked as a project manager and translator for one of the largest Circuit Breaker and MCB manufacturers in China. -
Consulting AnalystStax Inc. Dec 2003 - Mar 2004Boston, Ma, UsContract consulting analyst. Lots of cold calling for Market Research Projects. -
Consulting AnalystConifer Research Aug 2003 - Nov 2003Chicago, Il, UsConsulting analyst at Conifer Research.
Matt Lovett Skills
Matt Lovett Education Details
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University Of ChicagoInternational Studies -
Daystar University -
Beijing Language And Culture UniversityMandarin -
Minnetonka Senior High School
Frequently Asked Questions about Matt Lovett
What company does Matt Lovett work for?
Matt Lovett works for Coordinatehq
What is Matt Lovett's role at the current company?
Matt Lovett's current role is Marketing Advisor.
What is Matt Lovett's email address?
Matt Lovett's email address is ma****@****ail.com
What is Matt Lovett's direct phone number?
Matt Lovett's direct phone number is +191251*****
What schools did Matt Lovett attend?
Matt Lovett attended University Of Chicago, Daystar University, Beijing Language And Culture University, Minnetonka Senior High School.
What are some of Matt Lovett's interests?
Matt Lovett has interest in How To Use Quora In Specific Fields, Online Video Advertising, Blogging Platforms, Evernote, Culture Jamming, China Internet, Tintin (Comics And Movie Series), Shanghai, Keane (Band), Digital Media.
What skills is Matt Lovett known for?
Matt Lovett has skills like Digital Marketing, Start Ups, Online Advertising, Digital Strategy, Advertising, Business Development, Strategy, Marketing, Marketing Strategy, Social Media Marketing, Management, Social Media.
Who are Matt Lovett's colleagues?
Matt Lovett's colleagues are Bushra Abdullaziz, Natasha Gardner.
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