Facilitated and enhanced strategic communication initiatives for a finance team of 140 professionals.Designed monthly CFO newsletters that included the creation of digital assets, clear and concise messaging, and collaboration with leadership.Supported finance data product launches with an integrated communications plan including marketing collateral, websites, newsletters, and digital presentations, which consistently resulted in increased user adoption and engagement.Managed and expanded the internal SharePoint website, including development of interactive organizational chart, communications hub and announcements.Project manager for a key finance initiative and managed cross-functional work.Supported All-Hands meetings by curating meeting agendas, preparing presentation slides, and facilitating pre-meeting discussions with the CFO and leadership team.Led communications for two-day professional development event, by managing registration process, email campaigns and website updates.Designed compelling marketing materials for various finance departments to help increase awareness of business objectives.Managed an all-staff newsletter that included department highlights, staff spotlights and important events.Managed newsletter metrics in an effort to maintain an 85% average open rate, demonstrating exceptional engagement with multiple target audiences.Created and delivered SharePoint trainings for employees that covered best practices and new features in an effort to increase usage and awareness. Created and distributed newsletters focusing on cash flow and pricing by working with finance teams to understand their audience and specific needs.Member of the Employee Opinion Survey (EOS) committee and led initiative by collaborating with product and data teams to develop a successful new resource that impacted the entire business unit.

Developed the division’s brand identity, marketing and public relations strategy.Managed and implemented a comprehensive communications plan for the Division of Student Affairs and 14 departments and administrative units.Planned and implemented a yearly communications and marketing calendar.Supervised a team of six communications and marketing professionals with job responsibilities including web design, public relations, design and social media.Assisted with communications in crisis situations.Created and sent emails to key audiences, including current students, prospective students, faculty, staff, parents and families. Served as the spokesperson for the division when needed.Coordinated and managed media inquiries for the entire division.Editor for the annual report, recruitment brochure and other printed publications.Supervised the Director for Student Media and help provide strategic guidance.Managed communications support during COVID-19 with messaging to students and families, social media updates and new web pages.Member of the Executive Leadership Team within the Division of Student Affairs.Assisted with content and design for presentations to the Board of Visitors.

Supervised a team of three communications and marketing professionals and two students with job responsibilities including web design, public relations, graphic design and social media.Designed, implemented and updated a mobile application that highlighted the resources and programs available throughout the division.Developed an internship/experiential learning opportunity for thirty communications and marketing student workers by hosting monthly professional development meetings.Created, managed and maintained the Whole Student, Whole Story campaign, which featured 12 student stories with multimedia featured on a website and social media.Helped create a “Champions of Wellness” communications plan which included a new website design and launch, email and social media campaign, Guidebook App, printed publications, and t-shirt design. More than 500 students participated in the inaugural program and interest was garnered from other VCU units to participate.Continually updated the website to showcase the mission of the division through student and staff stories. Created innovative ways for internal and external visitors to navigate the division’s resources and programs on the website. Served on various committees within the division such as the Bias Response Team, Student Affairs Strategic Planning, VCU Homecoming and VCU Welcome Week.

Created and managed publications that supported development operations and oversaw submissions of giving and research news to VCU publications.Managed media relations and general requests for public information and served as media liaison for photo shoots, filming and media visits.Served as the editor of the monthly electronic newsletter and managed more than 100 yearly electronic communications to ensure brand integrity, sponsor recognition and presentation standards.Managed production of monthly e-newsletter by coordinating the layout, content and scheduling and list creation for each edition and continually updated design.Maintained organization’s presence and interests on Facebook, Twitter, YouTube, Instagram and other social media platforms.Served as the managing editor for the annual report and magazines.Designed, created and updated the microsite for the annual report. Developed electronic communications related to stewardship to retain donors.Project manager for digital toolkit, providing staff and advisory board with a library of information in various formats to enhance ability to advocate and cultivate donors.Advised annual and honorary giving strategies for social media campaigns and helped evaluate effectiveness of campaigns by analyzing current and previous metrics. Served as the office proof-reader and editor to ensure accuracy, consistency of the message and appropriate format.

Helped develop and implement marketing, advertising, and media relations activities. Wrote, edited, and published monthly newsletters for different industries. Organized and registered principals and managers for weekly meetings, monthly events, and conferences. Helped manage seminars and events by coordinating attendees, gathering materials, and preparing conference rooms. Worked closely with the principals and managing directors to organize newsletters and mailings. Maintained and updated contact database and company’s website on a weekly basis. Represented the firm at different industry related conferences.

Participated in setup for press row before home women's basketball games at James Madison University. Emailed final box scores to coaches, conference headquarters, and various newspapers. Aided with statistics and distributed score updates during the game.