Matt Lull Email & Phone Number

Santa Clara, California, Us

Bridgeport, Connecticut, Us

Austin, Texas, Us

Austin, Texas, Us

Manage one of the Top-15 largest digital asset Treasury portfolios of any US-based, publicly traded firm and run a "startup" business unit working to bring transparency, compliance and fairness back to the Advertising Technology industry via blockchain tooling. My goal is to goal is to help our customers (advertisers and consumers) receive the value they deserve from a digital world currently dominated by Big Tech.

Fort Lauderdale, Fl, Us

Responsible for collaborative solution definition, testing, documentation and value messaging for Citrix products on AWS, Oracle and VMware clouds. Proposed strategy and documented results for Board of Directors. Negotiated and activated programs to support multi-faceted GTM teams. Provided subject matter expertise to creative teams designing messaging collateral and graphics. Acted as global lead for all Sales teams requiring specialist knowledge, sometimes training account execs, sometimes pitching directly to clients. Proposed and obtained dedicated Center of Excellence resources within the Citrix Support and Customer Success teams and acted as the primary liason between internal and partner Support teams on customer escalations as needed.

Fort Lauderdale, Fl, Us

Responsible for growing Citrix's, global AWS Alliance. Ran cross-functional team of technical and marketing resources, developed new joint solutions and related collateral, acted as primary sales specialist and point of contact for AWS collaboration. $100M pipeline, launch partner for multiple AWS products, #2 AWS Marketplace Seller.

Fort Lauderdale, Fl, Us

Responsible for technology certifications, partnerships and joint GTM strategy for the Citrix App & Desktop ecosystem, including priority segments such as servers, storage, monitoring, security and thin-client endpoints, as well as all aspects of the AWS Alliance.Developed and deployed programs and solutions focused on lowering customer TCO and / or improving solution scalability.

Fort Lauderdale, Fl, Us

Identified the nascent IaaS Cloud industry as an emerging opportunity for technology partnerships for VDI and as a RTM for related Citrix products such as NetScaler ADC & XenServer and volunteered to found the Citrix cloud ecosystem. Developed relationships with early leaders (despite no previous corporate alignments and an internal bias towards on-premises data-centers), facilitated bi-lateral, value-creation evaluations and put Cloud on the map within Citrix.Authored Citrix's first-ever Support Statement for customer operations of virtual apps & desktops on an IaaS platform (AWS), developed bi-lateral GTM collaboration plans with multiple partners (eg Rackspace, SoftLayer, Savvis), conducted CEO level negotiations (Terramark) and achieved early leadership in cloud marketplace sales of Citrix Netscaler (was #2 networking SKU on AWS Marketplace, SoftLayer was #1 Citrix networking service provider partner globally).Developed first IaaS pricing model for Citrix XenApp & XenDesktop, discovered material cost & risk reduction opportunities relative to traditional on-premises infrastructure models (up to 70% TCO reductions). Pitched Citrix leadership on increased Product R&D on cloud based SaaS and participated in the early design work to launch what is now Citrix Cloud, the primary focus of the company.

Fort Lauderdale, Fl, Us

Responsible for all strategic ISV partnerships, including enterprise grade apps such as SAP, Oracle, Infor, Salesforce, Dassault, AutoDesk, Novell, RedHat, Canonical (Ubuntu) etc. Defined certification standards, managed technical projects to validate interoperability and performance, generated joint value propositions and sales & solution architecture collateral, ran collaborative Marketing campaigns and provided Sales specialist support. Where possible, negotiated joint Support agreements & processes and participated as needed in customer escalations.

Fort Lauderdale, Fl, Us

Responsible for managing the global SAP alliance at Citrix including internal and external sales specialist support, new solution R&D, solution marketing (collateral creation and campaign execution), performance benchmarking, and joint technical support. Collaborated with Citrix and SAP global Sales leadership and account teams to provide training and or direct support for sales cycles, obtained win / loss feedback and applied to ongoing solution / collateral improvement.Developed ~$100M global pipeline and 10% of Citrix revenue was linked to SAP deployments.

Dublin 2, Ie

SAP consultant and senior project manager. Implemented SAP for customers in chemicals, consumer packaged goods, media and high tech industries. Specialized in Order to Cash, and Purchase to Pay, modules included Sales and Distribution, Materials Management, Project Systems, Production Planning, Finance etc.Other experiences included full lifecycle custom software development for mainframe and client server platforms (build, test, deploy, support apps, interfaces and conversions). Performed network and database administration.