Matt Lutton Email & Phone Number

Bainbridge Island, Wa, Us

Supporting the AWS OpenSearch Project- Brand management- Marketing, web, and content strategy- UX research project management- Program development

Bainbridge Island, Wa, Us

Lead for multiple high-profile creative contracts, including Microsoft Inside Track, AWS OpenSearch, and Selerant / TraceOne. I cross-functionally manage a wide gamut of creative and brand projects including creative direction, video, animations, and more. Further responsibilities include client management and communication, content strategy, brand identity development, and website design projects. Recognized for bar raising quality standards on incredibly tight deadlines.Additionally I'm contributing stories and blogs for Microsoft and Selerant as a technical marketing writer.

Handmade watch straps and accessories crafted in the Pacific Northwest from iconic hard-working fabrics.

Seattle, Washington, Us

Member of senior leadership acting in capacity of Director of Brand Marketing at one of Seattle’s fastest growing breweries. Own and develop brand marketing strategy while simultaneously executing all day-to-day tactics through content creation and creative project management. Under my tenure as the sole marketer we have 2x our production and sales volumes while ambitiously growing our brand awareness and identity.Brand Manager of extensive portfolio of brands, including 180+ beer releases launched yearly. Manage high volume of concurrent, complex, and highly visible cross-functional projects including packaging, brand partnerships, events, and special projects which are launched across the globe. Successfully balances a high cadence of creative projects through ambiguous business challenges while maintaining brand voice and driving bottom line growth.Entrepreneurial and data-centric Brand Manager overseeing R&D and new product development, portfolio and marketing strategy, and GTM plans closely drawn from internal sales and IRI/Nielsen datasets as well as industry/category analysis. Confidently lead and persuade senior executives to pursue an ambitious vision of becoming an iconic Pacific Northwest brand that transcends the brewing industry. Strategically manage annual marketing budget, including sourcing, negotiation, and day-to-day oversight of our partnerships with external agencies. Execute day-to-day management of PR and design to achieve award-winning results and earned media. Lead brand communications and establish the voice of the business.Conceived and executed the You Are Not Alone beer release in spring 2020, raising $25k+ for Big Table Seattle, benefiting displaced hospitality workers. Garnered extensive and highly positive earned media coverage at the start of the pandemic, furthering our brand position as a community and industry leader.

European Commission (2015)Production and photography of an 850-image photo library for use by the European Commission and European Union. Responsible for all logistics, photography, photo editing and prepress corrections. Facilitated coordination between teams in Brussels and seven EU- candidate countries in South East Europe.European Roma Rights Centre (2012)Coordinated coverage of the destruction of Roma communities in Belgrade, Serbia. Included the production of a citizen-photography project in which Roma documented the destruction of their community which was later published worldwide.

Seattle-based freelance photographer / photojournalist. Member of Boreal Collective.Based in Belgrade, Serbia from February 2009 - July 2015.Selected clients: The New York Times, The Wall Street Journal, Mashable, ESPN The Magazine, Vice, Foreign Policy, The Chronicle of Higher Education, Smithsonian Magazine, Buzzfeed, Financial Times, The Guardian, Monocle, Le Monde, Red Bull Media, and Wine Spectator.Photographer, producer and editor of award-winning projects from across the globe. Wide experience in traveling and field production.

Kent, Wa, Us

Represented an extensive portfolio of wine, spirits, and craft brewery brands while driving sales growth across all commodities, in every account. I was regularly recognized company-wide and awarded for exceptional performance.

Belgrade, Rs

Co-founded popular photojournalism blog and platform in 2005 with M. Scott Brauer.Producer and writer of long-form essays, interviews and criticism about contemporary photojournalism.Responsible for photo editing, content submissions and maintaining a public awards calendar. Recognized by Wired Magazine as one of their "Favorite Photoblogs" in 2010.

Seattle, Wa, Us

Substitute facilitator for student-run newspaper "Tatler". Responsible for instruction in journalism ethics, design and writing.

Seattle, Wa, Us

Oversaw staff of 15 photographers, daily circulation 20,000.

Certificate In Strategic Marketing, Marketing/Marketing Management, General

2009, Comparative History Of Ideas And Russian/Eastern European/Central Asian Studies

High School Diploma