Matt Lyles Email & Phone Number

Nashville, TN, US

Let's be honest...CX work is hard and often lonely. It's easy to burn out or fall into a rut. This amazing community is here to serve you and help you to have the most rewarding career possible. We will challenge, connect, and educate you in every stage of your journey as an experience professional.​Come and find out how we are better together.

I’ve spent the last few years leading a crusade of simplicity to redefine the FedEx experience across the globe. Now, I'm bringing that crusade to you and your team.I'll help you, and your team, become more effective in your professional and personal life including: simple branding, simple leadership, simple experiences, simple culture and simple.

Do you ever wonder why the top brands are winning? It’s because they provide customers with the one thing that most brands aren’t - simplicity. How can you learn from them and create the same experiences on a smaller budget? The SIMPLE brand podcast will help.Join Matt Lyles, and his guests, as they share tactics, tips and strategies to help your business.

Nashville, Tennessee, US

Wow! Talk about a dream job role. As Chief Experience Officer, I got to shape how Brand Builders Group serves its clients so they can better serve the world.

Wow! Talk about a dream job role. I got to teach FedEx team members, agencies and third parties what it means to look and sound like FedEx. And I got to lead some major strategic initiatives to drive the FedEx brand forward.* Led the FedEx brand strategy, overseeing the framework of how FedEx defines, communicates and embeds the FedEx experience for its.

• As program manager/channel chief for the retail alliances I oversaw the strategy, marketing, communications and planning in that channel. I also managed the portfolio and roadmap of planned program enhancements.
• Designed and executed a FedEx retail alliances strategy to drive revenue through promotions while improving cost efficiency through automating price changes. The strategy increased same store revenue by over 10% and.
• Created and managed a cross-functional team of over 15 professionals and 2 agencies that launched an integrated marketing and communications campaign capturing over $5.5 Million in incremental annual revenue.
• Led 7 professionals and 3 agencies in a FedEx retail alliance experience redesign, including program rebranding and an overhaul of program support tools and interaction.
• Coached the FedEx retail alliances marketing team through the process of detailing, prioritizing and transitioning program responsibilities when staff and management were reduced by 50%
• Directed 2 FedEx retail alliances corporate relationship managers in their marketing and communications approach and execution, pricing decisions and tradeshow planning

• I managed FedEx retail alliance relationships for five organizations totaling $50 Million in annual revenue.
• Led negotiations with FedEx retail alliance franchise groups to secure over $16 Million in incremental annual revenue. Directed Retail Marketing, Pricing, Solutions and Legal team members in creating the negotiation.
• Developed and managed 4 multi-day alliance hosting events from concept to execution, providing alliance partners a loyalty-building experience and industry networking opportunities
• Developed and launched a new retail alliance pricing strategy, resulting in:o Increasing FedEx ground access points by over 25%o Reversing a 16% decline in FedEx Ground business to a 15%+ growth rate

• As a process and portfolio manager for the FedEx product development process I helped project teams navigate their way from conception to launch.
• Reduced FedEx Product Development project average Planning and Development phase duration by ~25% in one year by applying a flexible consultation approach with project teams
• Supervised a cross-functional team of 12 professionals in guiding the FedEx Ground Hold At Location concept through the FedEx product development process. Completed the project 18% earlier than the targeted goal
• Trained to be a FedEx Voice of the Customer facilitator. Led multiple project teams through the Voice of the Customer process, ensuring that new service features aligned with customer requirements
• Managed a board of over 15 professionals and managers representing major functional areas of FedEx in reviewing and implementing product development process changes

• Nominated and selected to a board committee that drove strategy and management of the organization while actively creating and managing a program for supporting local music.
• Co-led a team of 21 volunteers to develop and execute Mphasis Music, a concert series to showcase local music; managed talent recruitment, event planning and marketing responsibilities
• Received formal Board recognition for outstanding leadership and success for Mphasis Music
• Assisted in creating PR and Communications protocol and standards, allowing program managers to take PR ownership while ensuring a consistent approach

• Led volunteers in managing all Marketing and PR planning and tactics for Hands On Memphis.
• Led a 7-volunteer team in executing a rebranding strategy for Hands On Memphis, including logo and tagline design, position, discussion points for board members and organization leaders, and communication events.

Memphis, TN, US

• Collaborated with the FedEx Express airline scheduling group to drive efficiency in managing aircraft and flights.
• Co-led a team of 7 analysts in developing metrics for the FedEx domestic airline system. Provided analysis to FedEx Express senior management to drive system improvements.
• Collaborated with Airline Scheduling in a major pricing exercise meet a customer’s increased freight needs at a lower cost to FedEx. Recommended a solution combining air and ground transportation at strategic locations.
• Led analysis of airline schedule change requests from field engineers. Negotiated these changes with Airline Scheduling and field engineers

Dallas, TX, US

• Led strategy, planning and execution as part of 3-member development team that led the nation in sales at Southwest Airlines in the summer of 2000
• Initiated market research that produced results pointing to advertising opportunities outside of the local market

US

• Managed AmSouth Bank's corporate relationships of 401(k) and profit sharing plan accounts totaling $20 million in assets.
• Created and executed strategies for clients to increase employee participation and overall contribution levels. Strategies included plan enhancements and employee communication campaigns
• Managed 6 analysts who provided support and resolutions to AmSouth corporate relationships

M.B.A., Strategic Planning, Marketing

B.S., Finance, English