We started R.I.D.E. 4 ALL to increase recreational activity options for people of all abilities. As of now, our team is small, but mighty, and we are planning for the next 321 for 3.21! Ask me about it!

RevRoom is a trusted space where curious revenue leaders are collaborating on the future of B2B go to market.

Revenue Era is a private, invite-only community that serves marketing teams obsessed with driving revenue. Join the top marketers specializing in ABM, Demand Gen, Events & Field, and Growth. The time when marketing was just asked to "make things pretty and drive leads" is over. So we are ushering in marketing's next-generation - revenue.

RevGenius is a community of sales, marketing, sales ops, marketing ops, RevOps, and other revenue-generating professionals working to help each other succeed! Got questions? Got answers? Got ideas? Come join us! https://vrlps.co/5yz2moK/cpCome to a meetup! https://www.meetup.com/revgenius-seattle-chapter/

A former customer turned team leader, I joined LeanData because the product is phenomenal. A no code, visual flow tool that allows you to easily match and route any object in your Salesforce instance. From simple routing to complicated sales territories, LeanData is the only orchestration platform that lets you easily turn buyer signals into revenue. My team is a revenue driver. Through email, social, events, content, ABM, webinars, and digital campaigns we build out user journeys to get the right information to the right person at the right time.Highlights:- Optimized marketing frameworks to build consistency across teams- Implemented content strategy that increased content downloads by 153%- Increased marketing sourced pipeline from 24% to 36%, with a 50% budget reduction- Drove 4:1 event pipeline from in-person events- 2x inbound leads from paid channels, while cutting the CpDemo by more than 50%

Now a member of the Senior Leadership team for Chef at Progress, I lead an international team of Demand Generation, Field Marketing, and Partner Marketing experts tasked with driving demand and accelerating the sales funnel. - I&D Committee Member- Mentorship Program MemberDuring my time at Chef (now Progress), I have led multiple teams, built many processes, and launched multiple products that led to increased awareness and reach across both the technical decision maker audience and the DevOps practitioner community. Throughout that time, I have overseen the building and growth of demand generation, operations, web management, and SDR teams. My teams have been responsible for hitting the right people with the right message at the right time, through demand generation, pipeline creation, optimized and integrated program planning and execution, account based marketing, hyper-target campaigns, SEM and SEO programs, and operational excellence.What we do:- Create integrated, multi-channel demand generation campaigns using advertising, social media, mass and targeted email, blog content, multimedia, content syndication, and phone calls- Partner with sales leadership to review and optimize territory planning, lead lifecycle processing, and marketing qualification procedures to drive better leads- Generate consistent, repeatable sales pipeline- Execution throughout the funnel, including new lead generation, MQL creation, and mid-funnel acceleration- Optimize user journeys, click to chat functionality, and SEO planning- Identifying the unique needs and distinct difference of the technical decision makers and DevOps practitioner community, and running successful programs that led to increased industry awareness and reach- Nurture and engagement email structure and content- Monthly, quarterly, and yearly planning based on historical data and inputs from sales and finance

Leading the Revenue Marketing (marketing operations, marketing programs, and marketing web), my role with Chef is one of full-funnel impact. As a leader on the Chef Marketing team, my team affected ARR growth y/y and helped lead Chef to a successful exit. My team is responsible for:- Generating a consistent, repeatable sales pipeline- Attribution planning and management- Execution throughout the funnel- Mid-funnel acceleration- Integrated campaigns- User journeys, click to chat functionality, and SEO planning- Program planning, creation, and execution- Nurture and engagement email structure and content- Managing and updating the lead scoring, territory, and routing structures- Coordinating multi-channel demand generation using advertising, social media, mass and targeted email, blog content, multimedia, content syndication, and phone calls- Social advertising and retargeting campaigns- Promoting operational excellence through Marketo, Salesforce.com, data providers, and click-to-chat tools - Monthly, quarterly, and yearly planning based on historical data and inputs from sales and financeAs a member of the Privacy team, I am part of the group responsible for decisions made surrounding data privacy and have been integral in the roll-out of privacy policies such as GDPR and CASL. This includes process documentation, data processing, and user training.

Leading the marketing programs and operations teams, as well as the sales development representatives, my role with Chef is one of full funnel impact. As a member of Chef's Privacy team, I am directly responsible for decisions made surrounding data privacy, and have been integral in the roll out of GDPR policies and procedures. This includes process documentation, data processing, and user training. My team is responsible for hitting the right people with the right message at the right time, through:- Generating a consistent, repeatable sales pipeline- Program planning, creation, and execution- Operational excellence through Marketo, Salesforce.com, data providers, and click-to-chat tools- Nurture and engagement email structure and content- Managing and updating the lead scoring, territory, and routing structures- Multi-channel demand generation- Sales acceleration through call and email campaigns- Social advertising and retargeting campaigns- Monthly, quarterly, and yearly planning

At ACB we are about relationships: the relationships with our readers, the relationships with our team, and the relationships with the industry. These relationships have led to a lot of amazing content, and those that I have built have led to new comarketing opportunities.As the fourth of now over 20 employees worldwide, I am a member of the Executive Team, and my work includes: creative planning, project definition, editorial scheduling, and company direction. I am responsible for marketing planning, strategy, and execution of yearly strategies, including: ad sales, relationship building and management, and merchandising. Accomplishments include: * Optimized site layout and article design based on reader trends and survey results, increasing daily content by over 100% and readership by over 700%* Built the initial business and marketing plans, including competitive intelligence, market analysis, and recommended channels and tactics* Established an editorial, content, and social media strategy that led to an increase of 230% in daily page views and a 315% increase in daily visitors* Successfully worked with partners to market, plan, brew, design, and release a nationwide collaboration beer, with a second one in the works

* Ensure brand and article consistency* Edit and assist correspondents with article directions* Build and maintain industry relationships

* Build and manage industry relationships* Attend events and build ACB brand in the industry* Create interesting content for publishing on the site

Previous: Marketing Manager, 11/2011 - 03/2015Engagement, engagement, engagement. That one word is how I would sum up my marketing approach. It includes engagement with clients through email campaigns, client appreciation events, industry conferences, monthly newsletters, and holiday cards and gifts; engagement with prospects through social media, events, and email; engagement with the industry through thought leadership in presentations and blog posts; engagement with the internal team through surveys and idea gathering. My processes have increased brand awareness through the planning and management of events - including building new processes, identifying speaking opportunities, and locating new shows to attend - as well as through social media engagement strategies. We have seen strong growth in new clients, more active readership on our website, and a more engaged audience through social media. Whether my clients are internal, cross-functional project teams, or external clients and prospects: engagement is the key; without it, nothing runs smoothly.I am an experienced leader with an extensive history of combining storytelling with project management to create imaginative product and corporate marketing strategies for clients and prospects worldwide. Passionate about creativity, collaboration, and communication, adept at engagement and pushing thought leadership across industries. A high-energy team member experienced in adapting quickly to change and working in fast-paced environments. Proficient in: • Product Marketing • Demand / Lead Generation • Global Marketing• Social Media Marketing• Communication Strategies• Consumer Behavior Theory• Brand Management• Change Management• Vendor and Supply Chain Management• Process Improvement • Salesforce.com / Pardot Administration• Recruitment / Local Area Marketing

* Engineered and evaluated processes to assist off-site sales team members in the promotion of the company’s servicing business, resulting in six times growth in servicing customers* Increased on-time responses to 100% for all Requests for Proposal (RFPs) and Requests for Information (RFIs) by building and implementing new processes and procedures* Oversaw a customer engagement strategy that included industry-specific advertising, social media engagement, website analytics review and email marketing campaigns * Constructed and presented strong, concise presentations to potential clients including some of the world’s largest financial institutions* Drafted, edited and submitted marketing copy for new products to be used in all direct and channel marketing campaigns

* Created and streamlined outsourcing procedures and maintained reporting from external vendors* Presented individual and department productivity reports to management, utilizing daily, weekly, monthly, and year to date statistics* Mentored team members on negotiation strategies, company policy and federal regulations

* Maintained relationships with debtors using advanced negotiation techniques, resulting in team-leading recovery statistics

* Administered annual marketing plan including: maintaining marketing budget, updating marketing schedules, producing marketing copy, drafting press releases and cross-functionally coordinating marketing material* Initiated customer engagement strategies using social media, local newspapers and industry-specific websites* Expanded customer base over 30% by developing integrated communications strategies and campaigns