Lead the marketing team responsible for the launch of GMC HUMMER EV's, the world's first all-electric super truck. Responsibilities range from agency management, brand comms, influencer marketing to business case financials. Successfully launched the GMC HUMMER EV pickup from PowerPoint to production in nearly half the normal lifecycle time with a white sheet approach.Drove three consecutive quarters of reservation growth through MarCom campaigns.

-Led marketing activities for GMC in the South East Region, spanning 13 states, and 42 media markets. -Posted the largest market share increase of all regions across the country CYTD. -Launched the “Acadia Now” initiative, resulting in top regional sales percent to objective CYTD.

Responsible for Buick GMC sales for Tennessee, Georgia, and Alabama.

-Was responsible for +$180M in annual sales, while overseeing 13 franchises across Alabama. -Increased GMC sales +22% and Buick sales +13% year over year, significantly outpacing the growth of both brands nationally, and exceeded objective by +7%. -Ranked as the #1 District Sales Manager in the South East region, and 5th out of 94 nationally.

Brand Manager for Buick's most successful product and a part of the Buick "brand turnaround" team. Have led the Buick Encore to 31 months of consecutive year-over-year sales growth. - 2015 Sales: +40% - 2016 Sales: +20%Develop Buick brand strategy presentations for Board of Directors and Executive Leadership TeamsLaunched the new, Buick 24 Hours of Happiness Test Drive which resulted in over 100 pieces of press coverage and was rolled out nationally to dealers as an on-going brand promise. - On-boarded marketing communications agency to garner editorial attention in lifestyle media. - Developed influencer content strategy to drive conversation and build brand awareness. - Managed the production of digital advertising assets and content creation.Developed content and creative for the award winning "Experience the New Buick" advertising campaign which has been awarded a top 3 luxury automotive ad campaign 3 years in a row. Developed content and merchandising strategy for the Enclave Tuscan Edition and Encore Sport Touring Edition to generate continued brand momentum and support overall brand objectives throughout the product lifecycle.

Completed a two-year leadership development rotational program throughout General Motors Sales, Service, & Marketing. Rotations included: Global Marketing Operations, Global Strategic Marketing (Manchester United and One World Futbol Project sponsorships), North America Market Analysis, and Customer Experience Social Media.Global Marketing Operations: Consulted on media effectiveness and consumer behavior which resulted in the development of a new purchase model. Developed the Auto Show metrics dashboard to better analyze ROI. Supported global advertising projects and analyzed talent estimates. Global Marketing Strategy: Managed numerous agencies, projects, and sponsorships to ensure Chevrolet Global Futbol objectives were executed. Oversaw Chevrolet's CSR initiatives with One World Futbol and managed digital, social media, and promotional events. North America Market Analysis: Market analyst for the Mid, Large, and Sport car segments. Analyzed sales and production forecasts of GM products and competitors. Customer Care Social Media: Insourced moderation work for 17 GM social media properties. Developed standardized KPI's and metrics for the Twitter marketing support team.

Conducted research on innovative practices at leading companies and assisted in scholarly publishing.Research fed into Professor's book deal, The Myths of Creativity, which became an Amazon Top 100 Best Seller. Developed a framework to engage Thinkers50, a global ranking of management thinkers.

Assisted with the launch of the Cadillac ATS and XTS. Consulted on design, content, and launch of new Cadillac CTE microsite.