AstraZeneca Global & US Brands / Omni channel Global Content Delivery Manager – CVRM Brands (Forxiga & Lokelma) – March 2023 to October 2024US Content Delivery Manager – R & I (Fasenra) – October 2024 to Present - Drive innovation by developing models for delivering customer-centric content design, optimizing global omnichannel design plan delivery and adoption. Simultaneously, foster local market-to-market best practices and facilitate content sharing.

Successfully generated a remarkable annual revenue of $3 million through Direct-to-Consumer (DTC) channels, showcasing adeptness in driving financial success and capitalizing on market opportunities.• Spearheaded the entire Direct-to-Consumer Marketing portfolio for the organization in the US, seamlessly integrating traditional marketing efforts with a strategic expansion into digital initiatives.• Devised, formulated, and executed a robust E-commerce growth strategy and roadmap, significantly boosting sales across the diverse brand portfolio of Kappa Publishing Group.• Demonstrated expert forecasting abilities and adeptly managed P&L responsibilities while successfully launching new initiatives.• Crafted and executed highly effective integrated solutions, encompassing both digital and traditional channels, for all Kappa brands.• Masterfully employed CRM/CMS Analytics tools, including Google Analytics, Mailchimp, WooCommerce, and WordPress, to strategically enhance performance and extract invaluable insights.• Championed the inception of reporting and analytics functionalities, fostering a data-driven foundation that proved instrumental in providing pivotal support.• Guided and supervised conventional marketing initiatives, encompassing Direct Mail and Publication advertising, to ensure a harmonious and all-encompassing marketing strategy.• Directed website optimization strategies, leveraging web analytics, customer insights, and industry research to make informed recommendations on programming and design enhancements.• Cultivated and managed strong B2C relationships for Kappa, contributing to sustained growth and customer satisfaction.• Expertly spearheaded and orchestrated the internal customer service and marketing teams, along with external customer service teams, cultivating a collaborative and results-driven environment through effective leadership and management.

• Led a high-performing Digital Account Team and served as a senior member of the Client Service Team, driving exceptional results by combining strategic acumen, creative prowess, and fostering strong client relationships.Acted as the go-to Subject-Matter-Expert (SME) for all digital projects and accounts, demonstrating an in-depth understanding of online marketing, digital media, omni-channel campaign design, and relevant marketing KPIs and metrics to ensure client success.Leveraged expertise in digital marketing analytics and methodologies encompassing Email, SEO, SEM, and social media to optimize performance and achieve measurable outcomes.• Devised and executed integrated digital solutions for both new and existing clients, offering valuable insights and recommendations for ongoing campaigns.Addressed analytic challenges with precision, delivering clear and actionable strategic insights to internal teams and clients alike.Utilized a range of CRM/CMS Analytics tools such as Google Analytics, Omniture, Hubspot, Salesforce, Silverpop, Hootsuite, Dotmailer, and Microsoft Dynamics to enhance decision-making and campaign efficacy.• Spearheaded the strategic development of multichannel and multi-year campaigns, seamlessly translating existing brands into the digital landscape.• Formulated compelling proposals and strategies for website development, managing projects from initial SOW through successful completion.• Directed website optimization efforts, utilizing web analytics, customer insights, industry research, and other resources to make informed recommendations on programming and design.• Assessed client needs and objectives through competitive audits and market research, shaping effective marketing goals and strategies accordingly.• Effectively managed digital teams, external vendors, and client teams, fostering collaboration and ensuring seamless execution of projects.

• Manage new customer acquisition campaigns across a variety of online direct response marketing channels. • Support all functions associated with launching, optimizing, and maintaining new customer acquisition campaigns including driving the development of advertising creative, media management, campaign analysis, performance reporting, budgeting, and forecasting.

Adjunct Instructor - Lansdale School of Business, Montgomery Co. Comm. College, Arcadia University, Pennsylvania Institute of Technology, Delaware Co. Comm College • Business Fundamentals – Advertising Campaigns and Marketing Principles• Multimedia & Graphic Design Basics• Communications & Media• Mass Media - Explore the impact of Mass Media on how we view, interpret, and evaluate our world.• Media Literacy - Foundation level understanding of mass media by writing, producing and distributing oral and visual packages for digital media• Business Fundamentals - Integrating practical tools and strategies of business operations into a cohesive foundational bridge for an M.B.A. program.• Technology

Develop business partnerships relationships generating business through non traditional programs.Develop strategic marketing campaigns to generate revenue. Direct Mail, Online Marketing, Business to BusinessRepresent organization at all trade shows and events

• Partner with Account Directors to form strategic direction for clients; prepared strategy briefs and status reports for clients.• Creative development of direct marketing campaigns and materials, including direct mail, websites, landing pages, emails, social media, on-line campaigns, CRM projects.• Managed campaign budgets; analyzed and interpreted results.• Promote new business activity through information collection & analysis, proposal writing and presentation.

Develop business relationships to create business opportunities for online video and other video production.Create, update and maintain database of existing customers and new customers for future marketing purposes.Develop additional marketing programs based on targeted audience. Direct Mail and email marketing programs to existing client base to educate them on the new programs available. Participant in video production from inception to conclusionIncluding attending event filming, editing of content and content creation.

• Create marketing, sales & service campaign programs for the Circulation Department of a newspaper, with circulation of approximately 70,000 daily newspapers• Increase and support circulation growth, according to department sales plans, by creating, recommending and implementing promotional and marketing programs• Develop and maintain all promotion plans and annual budget • Creation and development of online customer service website for multiple newspapers in Calkinsmedia• Manage marketing & promotional staff • Manage all printing needs of the Circulation Department, within annual budget• Planned and forecasted departmental budget• Event Planning including annual Carrier Awards Night, promotional events, Trade shows, etc. • Workout Facilitator for the entire newspaper based on the GE Model