Managed all brand strategy, marketing plans, and new business development for luxury build firm specializing in high-end residential projects throughout Southern California. Focused on general contracting, construction management and its own development projects, Blackbriar Development has built some of the most highly sought after estates in the region, with homes ranging from $2M-$39M.

Led all pre-construction strategy for multi-family, luxury condominium and hospitality projects within South Florida and New York City. Responsible for all marketing tactics, contract negotiations, space planning strategies, construction budgets and all specialty consultant coordination, most recently to create the tallest residential tower south of New York, Waldorf Astoria Miami. Developed and managed all brand strategy, digital marketing, partnerships, launch event strategies, listing development, immersive content creation, international outreach, public relations, and advertising initiatives to ensure the successful sellout of assets totaling over $4B. Supervised all pricing strategy, quarterly market presentations, and competitive analysis, while driving national and international outreach that resulted in successful partnerships across Latin America and Asia. Strategic advisor for all consultant coordination – led all concepts, schematic design, design documentation and construction documentation for over 40 consultants and co-developers, including JDS Development, Greybrook, S2 Development, Mohari, and award-winning firms Sieger Suarez Architects, BAMO, Studio Sofield, Sean O’Connor Lighting, The Ness Group and Tatar Art Projects.- Defined and executed marketing and media blitz strategies to ensure the overall sellout of some of Miami's most desirable residences.- Managed and produced engaging social media content with dedicated photo shoots and sales team roundtables, resulting in an overall increase in engagement across all platforms and an average of 1k new followers per month.- Collaborated with sales teams to develop paid media and targeted email campaigns - Led the creation of the only-of-its-kind sales center for Waldorf Astoria Hotel and Residences Miami, which includes a 24-foot scale model, immersive user activations, and fully finished model unit with exaggerated view simulations on a 75-foot LED screen.- Record-breaking sales year over year.

Developed comprehensive digital campaigns encompassing social media, display advertising, and video ads for luxury hotel clients resulting in a 50% increase in website traffic and a 25% growth in booking revenue.Implemented a new ad targeting strategy leveraging audience segments and retargeting tactics that led to an average conversion rate of 6.5%, outperforming industry benchmarks by 3 percentage points.Collaborated with the creative team to produce visually stunning ad creatives that achieved an average click-through rate of 2.5%, exceeding client expectations and driving increased brand awareness amongst affluent consumers.

Collaborated with luxury real estate developers and hospitality groups to define brand vision, mission statement, and core values that aligned with company goals and values. Developed comprehensive market research initiatives and leveraged findings to create targeted marketing campaigns, resulting in a 15% increase in lead generation. Led the execution of successful integrated marketing campaigns across multiple channels, including print, digital advertising, events, and social media platforms for high-end real estate developments. This resulted in a 20% increase in website traffic and surpassing yearly KPIs.

Developed new partnerships for participation in luxury fairs in art, jewelry, design and real estate. Organized the inaugural exhibition of international luxury property aboard a one-of-a-kind venue, the fourth largest yacht in the United States. Liaison between the principals of the company and show exhibitors. Implemented all marketing strategies in collaboration with the in-house marketing team and agency of record.

Client advisor specializing in the sell of leather goods, ready-to-wear and fine jewelry, totaling sales of $2M. Established long term relationships with VIP clients of the Maison via personal shopping, private launch events and heritage-focused customer service.

• Teaching English as a Foreign Language (TEFL) certified• Tutored students of particular levels of English proficiency; beginner, intermediate and advance• Conversation and test preparation with company employees to maximize English proficiency