I develop and orchestrate personalized, account-based strategies to engage buyers, accelerate customer journeys, and deliver high-quality leads to our Sales partners.- Building and executing the go-to-market (GTM) strategy for enterprise, mid-market, andindependent operator customer segments- Pinpoint focus on the core KPIs that efficiently drive our business forward (pipeline, revenue, CAC, etc.)

I launched ABM at HungerRush and have been a key cog in our topline objective to take the company upmarket with an account-based go-to-market strategy. Our cross-functional ABM campaigns have supercharged engagement and pipeline among targeted mid-market and enterprise restaurant chains.HungerRush is the all-in-one, cloud point-of-sale platform and go-to command center for the modern digital restaurant. We built the next generation of restaurant management technology to tap into the opportunities that traditional POS systems aren’t designed to capture. From fully-integrated, multi-channel digital ordering and marketing, to remote menu management, to unrivaled reporting and analytics, we’re changing how restaurant chains run efficient and profitable businesses.

As the global ABM leader at HotSchedules, I led the charge in creating premium, hyper-personalized experiences at scale. I worked closely with our cross-functional growth team (marketing, sales and customer success) to execute unique marketing strategies targeted at high-value accounts. Key responsibilities included:- Managing our Account Development Representative (ADR) team and enabling them with the tools, training and resources they need to be successful- The HotSchedules ABM Playbook: Orchestrating cohesive, multichannel ABM cadences (direct mail, email, phone, social, display + retargeting touches) for ADRs, SDRs and AEs to deploy- Regular one-on-one meetings with Account Execs to ensure sales and marketing are in lockstep- Owning and operating the ABM tech stack (Terminus, Demandbase, Engagio, SalesLoft, Sendoso)- Defining our Ideal Customer Profile (ICP) and segmentation strategy through analysis of customer data (revenue metrics, firmographics, technographics, etc.)- Building and tiering our Target Account List (TAL) based on ICP, first party engagement, third party intent and sales intel + feedback- Activating the sales team through real-time account insights and reports- Measuring and optimizing ABM activity through continuous testing and refinement

As Senior Campaign Manager for Forcepoint's Global Government & Critical Infrastructure business, I was tasked with planning and executing the company's federal demand generation efforts via paid, owned and earned media.- Planned and executed annual campaign and content strategy to drive global government demand- Produced, published and distributed assets for each stage of the buyer’s journey (eBooks, whitepapers, webinars, podcasts, infographics, video)- Amplified content with landing pages, blog posts, digital ads, paid and organic social, email and lead nurture programs

On-air play-by-play, color commentary, analysis, sideline reporting and script writing for the Los Gatos High School football telecasts.

Responsible for new program development, demand generation and sponsor activation on a global scale, I worked closely with corporate underwriters, media partners an internal cross-functional team (marketing, PR, web and creative) to generate perception-shaping authority leadership content. Key tasks included:- New Programs (concept through execution)- Business Development (strategic partnerships, corporate sponsorships)- Demand Generation (website content, SEO, email, social, mobile)- Conversion Rate Optimization (A/B testing, landing page experience, CTA strategy)- Monetization Strategy (premium content, membership upgrades, event partnerships)- Global Advisory Board (CMO recruitment, event management)

- Program Management: Executed strategic authority leadership and demand generation programs for the Chief Marketing Officer (CMO) Council, a global community of 10,000+ senior corporate marketing leaders. In charge of driving and synchronizing integrated marketing campaigns from the ground up, including partner/sponsor recruitment, market research, quantitative/qualitative data collection (survey fielding/interviewing), event management and report promotion.- Business Development: Cultivated new business partnerships and affiliations to further expand the audience and reach of our global organization. Consistently monitored the new business pipeline and directed outreach to prospective program underwriters, partners, subject matter experts and leadership committee candidates.- Advisory Board Liaison: Recruited new members and coordinated all activities related to the CMO Council’s seven regional Advisory Boards, a group of over 400 senior marketing executives representing the most prestigious and innovative brands across the globe.

- Executed influential, multichannel marketing campaigns and thought leadership programs for high-profile clients/sponsors- Collaborated with a cross-functional team to generate new business underwriting

- Collaborated with 600+ vendors to negotiate wholesale pricing, generate purchase orders and optimize product offering based on analysis of sales trends, profit margins and current stock levels- Managed and monitored inventory in a tight economic environment