Matt Mauldin Email & Phone Number

Irving, Texas, Us

Own all marketing, branding, integrations, and web development for Backwoods.com and other web properties, as well as technology for retail and travel lines of business. • Increased CR and AOV each year through targeted marketing and a relaunch of backwoods.com in early 2020. • Launched backwoodspaddlesports.com with online reservations, increasing revenue by 100%. • Implemented a customer service system to handle increased volume of customer inquiries.• Completed vendor integration with core vendors to sell out of their warehouse inventory.

Irving, Texas, Us

Lead all digital marketing initiatives for three brands, including SEM, SEO, Email & CRM automation, Website, Social, and Content marketing.Headed all efforts to improve processes and infrastructure to enable marketing performance, including new websites, outbound email campaigns, inbound phone systems, direct mail efforts, conversion tracking and analytics, P&L processes, and SEM campaign overhauls for two of our brands.

Primary responsibility for Paid Search, Search Engine Optimization, Affiliate Marketing, and Marketplace efforts for industry-leading websites in the aftermarket powersports industry: jpcycles.com and motorcycle-superstore.com.• Manage 4 channels, 2 direct reports and multiple vendors for two large ecommerce sites. • Coordinated with multiple internal teams (dev, content, merchandising, brand, marketing, purchasing) to improve communication, drive higher demand, reduce costs, and improve efficiency among online marketing channels. • Paid Search –180k keywords, drove profitable revenue with a 6-figure budget. ­ - YOY cost savings of 20+% while growing revenue. ­ - Utilized text ads, enhanced text ads, PLAs, DSAs, ad extensions, RLSAs, Google Customer Match.• Search Engine Optimization­ - Targeted 6,500 keywords using enterprise-level SEO tools like BrightEdge, MOZ, ScreamingFrog, Google Search Console­ - Implemented new processes responsible for increased the organic optimization across thousands of category and product pages.­ - Multiple development changes to reduce duplicate content and site errors, increase SERP rank and appearance, improve site architecture, and improve URLs to search query matching.• Affiliate Marketing­ - Implemented new attribution and commission structures to encourage incremental affiliate sales.­ - Created communication channels between internal brand, marketing, and merchandising that added visibility of products and promotions among affiliates.­ - Successfully took affiliate channels from unprofitable to 20% YOY revenue growth and 30% cost savings.• Marketplaces­ - Increase eBay listing visibility, increasing revenue by 70% YOY­ - Redesigned Amazon catalog to focus on high-velocity and top selling SKUs, increasing percent of Buy Box wins 4x and improving revenue per SKU by 25%.

Dallas, Tx, Us

projekt202 provides UXD, Enterprise IT and Digital Marketing.My responsibilities include Digital Marketing and E-commerce Consulting with the goals of increasing each client's Reach, Revenue, & Profitability from online marketing efforts.p202 merged with Captura in late 2011 - http://projekt202.com/news/captura-merges-with-p202/

Halo Group, Inc. evolved from a small mortgage company to a financial services company because we saw a better way to help families in distressed financial situations achieve the American Dream. Halo Group, Inc. is made up of several companies including Halo Group Mortgage, Halo Credit Solutions, Halo Debt Solutions, Halo Group Realty and Halo Choice Insurance, and Halo Benefits. As VP of Marketing, I manage Advertising and Marketing for all of Halo companies. See myHaloGroup.com to learn more.

At NeXplore, Matt worked with executive management to develop a clear road map for NeXplore's advertising platform, reporting to the CEO and CFO. He led a team of developers to implement the advertising platform according to the planned specifications, including the web design, programming logic, ad serving algorithms, and user interface. NeXplore set a precedent in search engine advertising with new pay-for-performance advertising options by combining multiple advertising options into the search engine interface.

In June of 2006, Concussion Interactive officially changed its name to Captura LLC. The company changed names when Concussion Interactive decided to re brand separate from the traditional advertising agency, Concussion.Captura provides Pay-Per-Click marketing with a high level of focus on direct ROI. They also manage natural search engine optimization, landing page design, conversion consulting and large web development projects. Visit www.CapturaOnline.com to learn more.

Fort Worth, Texas, Us

In June of 2006, Concussion Interactive officially changed it's name to Captura, LLC. See the description above for job details.

Abilene, Texas, Us

This position began as Market Research, then evolved into an Account Executive position, then to Director of Media where I planned and bought the media for all agency clients.ZachryInc.com

Bs, Integrated Marketing Communication

Education record