Responsible for developing fully integrated public relations, marketing and crisis communication programs for clients based on strategic analysis of their campaign objectives as well as immediate needs

Created content and design collateral for bi-weekly email newsletter. [100,000+ active subscribers] Social media managerOptimized search engine results in order to increase LDOE’s online visibilityChampioned, customized and implemented CRM system to address the lack of customer service accountability. Hired, trained and supervised staff to field and respond to 10,000+ monthly inquiries regarding our active marketing campaignsCompletely overhauled and streamlined the call center’s policies, procedures and service standardsCreated weekly analytic reportsCreated and executed the design, marketing collateral and overall branding of the Department’s Louisiana Believes campaign

Created branding and content messaging for speeches, special events and campaign slogansEstablished social media video marketing contentResponsible for logistical matters and the coordination of deliverables for digital media outletsMonitored, tracked and analyzed digital media impactMonitored social mentionsMaintained awareness of potential and/or current media or press related concerns

Managed and developed strategies to increase membership through several marketing and promotional campaigns Created marketing collateral including newsletters, bulletins and slogansthe club’s social media presence and websiteTrained and supervised several staff