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Steering the digital front at Paybotic, my role encompasses elevating online marketing programs, honing in on SEO/SEM, and leveraging email marketing to amplify lead quality and volume. With a knack for adopting emerging technologies, I contribute to the organization's dynamic marketing landscape, ensuring that our strategies stay ahead of the curve.My tenure at Interos Inc fortified my expertise in executing impactful online campaigns and fostering collaborative efforts with product and demand-gen teams. We collectively navigated the digital space, measuring campaign performances and sharing webinar best practices, all of which underpin my mission to drive sustained growth in the ever-evolving field of digital marketing.
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Digital Marketing ManagerPaybotic Sep 2024 - PresentWest Palm Beach, Florida, Us -
Digital Marketing ManagerInteros Inc Mar 2020 - May 2024Arlington, Virginia, UsPlanned and executed online marketing programs, including web updates, webpage templates, SEO/SEM, and display advertising to increase lead volume and quality.Collaborated with product marketing and demand-gen team members to develop and effectively execute online marketing programs.Measured and reported performance of all online marketing campaigns, and assess against goals.Evaluated emerging technologies and provides recommendations for adoption where appropriate.Established and shares webinar best practices with marketing team members in order to maximize performance. -
Instructor - Digital Marketing BootcampThe George Washington University Jul 2021 - Dec 2021Washington, D.C., UsTaught a digital marketing bootcamp, focusing on digital advertising, SEO, and analytics. -
Digital Marketing ConsultantEmail Marketing Factory Jun 2016 - Jul 2021Discovers new ways for businesses to engage with existing customers and attract new ones by evaluating their current marketing strategy.Improves and manages marketing strategy to increase client engagement and communications with email, social media and analytics.Coordinates content platforms such as website landing pages and blogs. -
Email Marketing And Operations ManagerInside Higher Ed Mar 2017 - Jun 2018Washington, District Of Columbia, UsBuilds, tests, and deploys email campaigns including newsletters and promotional emails.Writes and edits copy for multiple types of emails.Creates and executes automated or drip campaigns to improve engagement.Conducts A/B tests and uses findings to enhance email outreach efforts.Monitors, analyzes and reports on email performance, including maintaining benchmarks and identifying potential issues.Identifies and implements improvements to email outreach efforts.Maintain the company’s email schedule and cadence.Manages and maintains email lists and segments.Ensures compliance with email marketing regulations and best practices. -
Digital Marketing ManagerHomesnap Nov 2014 - May 2016Effectively conducted and managed marketing experiments in a data-driven way.Used marketing analytics tools to segment and target customers.Tracked customer behavior across multi-step conversions.Created compelling emails and ran A/B email marketing tests.Tested, analyzed and optimized different landing pages to help increase conversions.Applied growth hacking techniques to spur viral reach and improve activation.Improved marketing performance by developing high-impact copy and creative.
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Marketing SpecialistNational Geographic Oct 2012 - Oct 2014Washington, Dc, UsDevelop email testing and growth strategy. Monitor competitive landscape and stay on top of emerging trends in email. Manage the scheduling, creative process, production and reporting for the online store email program . Work with staff to select offers, products, images and copy. Provide direction to creative designer and manage revisions. Develop strategy for optimizing revenue for triggered email campaigns. Oversee implementation and reporting for promotional and triggered e-mail campaigns. Develop, update and distribute all sales and marketing reports including daily and weekly sales reports, campaign reports, and detailed list by list results for each mailing. Perform analysis on marketing programs and make recommendations based on findings.Manage marketing invoices and expenses, analyze campaign costs and create cost estimates for future campaigns. Assist in budgeting process for email and affiliate programs.Manage circulation schedule and administration for ten annual catalog mailings for National Geographic's gift catalog. Communicate with outside vendors and manage schedules so that all mailings are done on time. -
Merchandising CoordinatorDiscovery Communications Feb 2011 - Oct 2012New York, Us
Matt Mcdonald Skills
Matt Mcdonald Education Details
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John Carroll UniversityCommunications
Frequently Asked Questions about Matt Mcdonald
What company does Matt Mcdonald work for?
Matt Mcdonald works for Paybotic
What is Matt Mcdonald's role at the current company?
Matt Mcdonald's current role is Digital Marketing Manager | Email Marketing.
What is Matt Mcdonald's email address?
Matt Mcdonald's email address is ma****@****ery.com
What is Matt Mcdonald's direct phone number?
Matt Mcdonald's direct phone number is +120253*****
What schools did Matt Mcdonald attend?
Matt Mcdonald attended John Carroll University.
What skills is Matt Mcdonald known for?
Matt Mcdonald has skills like Email Marketing, Direct Marketing, Digital Strategy, Marketing, Merchandising, Marketing Strategy, Analytics, Microsoft Excel, Online Advertising, Social Media, Online Marketing, E Commerce.
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