Matt Mcdougall Email & Phone Number

Mountain View, California, Us

Barangaroo, Nsw, Au

• Led content strategy and execution for customer-focused, intelligent digital debt recovery solution, increasing MQLs by over 300%, collapsing the bounce rate on B2B pages and improving SERP rankings for strategic keywords.

Draper, Ut, Us

• Worked closely with employer brand team to do a ground-up refresh of Pluralsight's employer value prop, incorporating executive leadership feedback along the way.• Participated in brand refresh initiative following the Pluralsight/A Cloud Guru acquisition.• Carried on as the master of the A Cloud Guru brand voice following team integration.

Austin, Texas, Us

• Defined and shepherded ACG’s voice through meteoric growth, from ~650,000 learners to 2.5 million at the time of the Pluralsight acquisition• Hands-on with all things copywriting, from emails and promos to website, long form assets, video scripts, and messaging frameworks• Developed and led internal copywriting workshop as part of our Brand Camp initiative• Led ACG’s creative copywriting team, including full-time employees and (as needed) contractors

Austin, Texas, Us

• Develop creative concepts and assets across a diverse array of clients in healthcare, B2B technology, e-commerce, retail and telecom • Lead copy direction and execution on projects ranging from brand campaigns to websites, video to long-form editorial, and social posts to congressional testimony

• Led content strategy and creative development across multiple clients and initiatives• Supervised WCG’s Austin-based copywriting resources

Austin, Tx, Us

• Directed marketing efforts for small startup in the e-commerce services category• Drove substantial gains in site traffic and 70% post-churn growth in customer base

• Spearheaded social engagement strategy and execution across clients in telecommunications, healthcare, financial services, enterprise technology and HVAC

Austin, Tx, Us

• Developed strategic messaging architectures and related creative for leading technology brands operating at the intersection of technology and the public sector

Austin, Tx, Us

• Supported content strategy and creative execution following the acquisition of Powered by Dachis Group

• Led content strategy and creative execution across branded online communities and other social initiatives for clients including Sony, Verizon, VeriSign, Anheuser-Busch InBev, HP and Fidelity

• Created content in support of branded online communities for clients including Sony and HP.• Creative lead for Sony product messaging development across Bravia HDTV, Alpha DSLR, CyberShot digital camera and Handycam video camera business units. • Oversaw content development for Sony Backstage 101 and Digital Darkroom, two branded communities which outranked all other Sony sites in engagement and purchase conversion while in operation• Managed in-house copywriting resources.

Austin, Tx, Us

• Managed secondary research, strategic insights and analysis throughout GSD&M and across virtually every client.

Austin, Tx, Us

• Provided secondary research, strategic insights and analysis to various internal clients.

Austin, Tx, Us

• Ran day-to-day operation of client accounts

History, History, Minor In Business

History