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• Passionate writer and strategist with expertise in copywriting, content strategy, analytics and research. • Strong communicator with demonstrated ability to translate complicated concepts in clear, concise terms.• 20+ years’ marketing experience with a focus in B2B and B2C technology, biopharma and healthcare, financial services and e-commerce, plus extensive experience in retail, telecom, automotive, travel, dining and home improvement industries.• Specialize in: Copywriting (ad copy, brand messaging and positioning, product messaging, lifestyle/education, technical, short and long-form editorial, website copy, social copy) - Creative Direction - Content Strategy
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Content StrategistHackerrank Sep 2022 - PresentMountain View, California, Us
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Associate Creative DirectorMatt Mcdougall Creative Oct 2018 - Present
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Senior Content Marketing ManagerIndebted Jan 2022 - Jul 2022Barangaroo, Nsw, Au• Led content strategy and execution for customer-focused, intelligent digital debt recovery solution, increasing MQLs by over 300%, collapsing the bounce rate on B2B pages and improving SERP rankings for strategic keywords. -
Principal CopywriterPluralsight Nov 2021 - Jan 2022Draper, Ut, Us• Worked closely with employer brand team to do a ground-up refresh of Pluralsight's employer value prop, incorporating executive leadership feedback along the way.• Participated in brand refresh initiative following the Pluralsight/A Cloud Guru acquisition.• Carried on as the master of the A Cloud Guru brand voice following team integration. -
Team Lead - CopywritingA Cloud Guru Jul 2021 - Dec 2021Austin, Texas, Us• Defined and shepherded ACG’s voice through meteoric growth, from ~650,000 learners to 2.5 million at the time of the Pluralsight acquisition• Hands-on with all things copywriting, from emails and promos to website, long form assets, video scripts, and messaging frameworks• Developed and led internal copywriting workshop as part of our Brand Camp initiative• Led ACG’s creative copywriting team, including full-time employees and (as needed) contractors -
Senior Copywriter & Content ManagerA Cloud Guru Jan 2019 - Jun 2021Austin, Texas, Us
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Associate Creative DirectorW2O Group Nov 2015 - Oct 2018• Develop creative concepts and assets across a diverse array of clients in healthcare, B2B technology, e-commerce, retail and telecom • Lead copy direction and execution on projects ranging from brand campaigns to websites, video to long-form editorial, and social posts to congressional testimony
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Senior Copywriter / Content StrategyW2O Group Apr 2013 - Nov 2015• Led content strategy and creative development across multiple clients and initiatives• Supervised WCG’s Austin-based copywriting resources
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Marketing DirectorOrdoro Jun 2012 - Mar 2013Austin, Tx, Us• Directed marketing efforts for small startup in the e-commerce services category• Drove substantial gains in site traffic and 70% post-churn growth in customer base -
Manager, InteractiveWcg Sep 2011 - Jun 2012• Spearheaded social engagement strategy and execution across clients in telecommunications, healthcare, financial services, enterprise technology and HVAC
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Planning ConsultantDialog Marketing Group May 2011 - Jul 2011Austin, Tx, Us• Developed strategic messaging architectures and related creative for leading technology brands operating at the intersection of technology and the public sector -
Creative DirectorDachis Group Dec 2010 - May 2011Austin, Tx, Us• Supported content strategy and creative execution following the acquisition of Powered by Dachis Group -
Associate Creative DirectorPowered, Inc. 2008 - 2011• Led content strategy and creative execution across branded online communities and other social initiatives for clients including Sony, Verizon, VeriSign, Anheuser-Busch InBev, HP and Fidelity
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Lead WriterPowered, Inc. Feb 2008 - Feb 2009• Created content in support of branded online communities for clients including Sony and HP.• Creative lead for Sony product messaging development across Bravia HDTV, Alpha DSLR, CyberShot digital camera and Handycam video camera business units. • Oversaw content development for Sony Backstage 101 and Digital Darkroom, two branded communities which outranked all other Sony sites in engagement and purchase conversion while in operation• Managed in-house copywriting resources.
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Manager - IdeaintelGsd&M Dec 2007 - Feb 2008Austin, Tx, Us• Managed secondary research, strategic insights and analysis throughout GSD&M and across virtually every client. -
Information AnalystGsd&M May 2003 - Dec 2007Austin, Tx, Us• Provided secondary research, strategic insights and analysis to various internal clients.
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Account CoordinatorGsd&M May 2002 - May 2003Austin, Tx, Us• Ran day-to-day operation of client accounts
Matt Mcdougall Skills
Matt Mcdougall Education Details
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The University Of Texas At AustinMinor In Business -
Vanderbilt UniversityHistory
Frequently Asked Questions about Matt Mcdougall
What company does Matt Mcdougall work for?
Matt Mcdougall works for Hackerrank
What is Matt Mcdougall's role at the current company?
Matt Mcdougall's current role is Creative Leader | Copy | Content | Strategy.
What is Matt Mcdougall's email address?
Matt Mcdougall's email address is mr****@****ail.com
What is Matt Mcdougall's direct phone number?
Matt Mcdougall's direct phone number is +141536*****
What schools did Matt Mcdougall attend?
Matt Mcdougall attended The University Of Texas At Austin, Vanderbilt University.
What are some of Matt Mcdougall's interests?
Matt Mcdougall has interest in Business Strategy, Automotive, Social Media, Shifting Trends, Retail, Professional, Twitpic, Consumer Technology.
What skills is Matt Mcdougall known for?
Matt Mcdougall has skills like Content Strategy, Social Media Marketing, Copywriting, Integrated Marketing, Digital Strategy, Social Media, Content Development, Creative Direction, Social Media Measurement, Digital Marketing, Content Management, Strategic Communications.
Who are Matt Mcdougall's colleagues?
Matt Mcdougall's colleagues are Sourabh Chauhan, Deepak Kumar, Iti Singh, Black Pro, Diksha Das, Boy Sin, Insad Ali.
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