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Editor at Narrative Bent, a premium marketing agency serving clients on high-stakes industries such as real estate/proptech, finance/fintech, and beyond. We blend storytelling, strategy, and data to help you build influence and grow your business.Founder and instructor of The SEO Savvy Agent, an online course teaching real estate teams & agents how to get more leads and closings from their websites via great content and SEO. Marketing Director for the Cari McGee Real Estate Team (yes, my wife), a Top 5% agent in SE Washington. In my first year in this role, transactions grew by 31% and GCI went up 44%. Over three years, transactions grew by 50% and GCI was up 82% -- all pre-COVID. I've secured her nine (9) media appearances since 2017, building her brand, growing her name recognition, and earning valuable links, too.Past work and accomplishments include...Through strategic SEO and content marketing, I helped a dermatologist increase e-commerce revenue from $200/month to $20,000/month and earn dozens of national media appearances. I’ve also led a team of 12 journalists with editorial strategies that generated more than 3.5 million pageviews, 2.5 million visits, and 2 million unique users per month.I turned thousands of real estate agents into raving fans and users of the HomeLight platform. I created (and wrote, produced, hosted, and promoted) The Walkthrough™, a 5-star weekly podcast. I built the show from scratch and organically grew it to 5K subscribers, 15K listens/week, and regular appearances on Apple's Top 50 chart (Careers category). I also created, managed, and engaged the private listener community of 2500+ raving fans of the show. My listeners had ~20% higher HomeLight brand affinity than non-listeners. I’m a manager/doer who strategizes, creates, and delivers content-focused marketing that drives revenue and retention. I’ve consulted for clients as big as Target and The Weather Channel, and as small as mom and pops selling wooden pens out of their garage. I’m skilled in both growth and brand marketing with a proven history of attracting an audience and turning them into a community of raving, brand-loyal fans.
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FounderThe Seo Savvy AgentWest Richland, Wa, Us -
EditorNarrative Bent Apr 2024 - PresentBoston, Ma, UsWe're a premium marketing agency serving clients in high-stakes industries such as real estate/proptech, finance/fintech, and beyond. We blend storytelling, strategy, and data to help you build influence and grow your business. -
FounderThe Seo Savvy Agent Jun 2023 - PresentWest Richland, Wa, UsSEO Savvy Agent is a suite of services that helps real estate agents, teams, and brokerages get more leads and closings from their websites. Includes an online course, mastermind community, Site Review service, free newsletter, and more.
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Marketing DirectorCari Mcgee Real Estate Aug 2017 - PresentKennewick, Washington, UsIn year one, I grew the team's transaction count by 31% and GCI by 44%. By year three, I grew transactions by 50% and GCI by 82%.* Content strategy & creation for a top 5% real estate team in southeastern Washington* Write, copy edit & publish blog posts, social media posts, videos, etc.* Create all marketing collateral for digital and print publishing* Implement story packaging concepts and SEO/social media to optimize online content * Develop and implement organic and paid lead generation campaigns -
Managing Editor, Agent ContentHomelight Aug 2019 - Jan 2023Scottsdale, Az, UsAt HomeLight, I led agent content for 3.5 years. I was creator, writer, producer, host -- literally everything but audio editor! -- of a weekly podcast called The Walkthrough™. I built the show from scratch and organically grew it from zero to 5K subscribers/followers, 15K listens/month, and a 90% consumption rate. I also created, managed, and engaged with listeners in a private community that had 2,500 raving fans of the show. I also wrote promotional emails and created/wrote social media content for each episode.In addition to the weekly podcast, I also partnered with the Product Marketing team to strategize and create go-to-market content for our customer “enroll, activate, and transact” project: 40+ videos, ~20 articles, a dozen voiceovers, and more. Later, I did the same for Product Marketing's customer retention project. -
Editor-In-ChiefSearch Engine Land Jan 2013 - Jul 2017Edgartown, Ma, Us* Led news & editorial for three online publications: SearchEngineLand.com, MarketingLand.com, MarTechToday.com * Implemented editorial strategies that generated more than 3.5 million pageviews, 2.5 million visits, and 2 million unique users per month * Utilized story packaging concepts and knowledge of SEO and social media to review reporters’ stories and optimize the content, headline, and visuals for excellent online performance* Planned, coordinated, and directed the launch of two new editorial websites during tenure * Led a digital newsroom of a dozen remote employees and contractors* Provided strategic direction to the editorial staff, including selecting and assigning topics * Coordinated several special projects, providing leadership across multiple departments* Led annual Holiday Retailer project, a six-month content series to help online retailers * Launched Hashtag Bowl, an annual recap of Super Bowl ad and advertiser performance on social media, which was covered in Wall Street Journal, Mashable, and the San Jose Mercury News* Authored news content and feature stories, and provided copy editing and editorial assistance * Established editorial guidelines and processes for use across the organization* Utilized public speaking abilities to host a weekly podcast and present at company conferences * Assisted in developing content (sessions, panels, etc.) for three company conferences annually* Coordinated & moderated sessions/panels at company conferences in specific areas of expertise -
Executive News EditorSearch Engine Land Oct 2008 - Dec 2012Edgartown, Ma, UsOversaw daily news coverage. Helped select and write daily online marketing news stories, coordinated with other news staff, helped with copy editing, etc. Eventually promoted to Editor-In-Chief.
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WriterSmallbusinesssem.Com Apr 2006 - Oct 2014I started Small Business SEM in April 2006 because there were very few search marketing resources devoted to small businesses. For more than eight years, I consistently shared online marketing advice and stories with small business owners all over the world.
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OwnerMatt Mcgee Consulting Sep 2008 - Dec 2013For more than five years, I ran my own digital marketing consulting practice. I worked with clients large and small, providing them with successful strategies and tactics related to SEO, social media marketing, local search efforts, blog/content development and more.
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EditorSphinn Dec 2009 - Nov 2011Managed daily operations of Sphinn.com, a social news community for online marketers.
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Director Of Strategic SearchKeyrelevance Jul 2008 - Sep 2008I was responsible for managing and executing online marketing efforts for clients big and small. This included SEO, local search, and social media consulting.
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Seo ManagerMarchex Oct 2006 - May 2008Seattle, Wa, UsI developed and coordinated organic SEO campaigns for a variety of clients, from smaller funded startups to some of the largest retailers on the Internet. I also developed in-house SEO strategies and tactics for the company's own web properties.
Matt Mcgee Skills
Matt Mcgee Education Details
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Pepperdine UniversityTelecommunications
Frequently Asked Questions about Matt Mcgee
What company does Matt Mcgee work for?
Matt Mcgee works for The Seo Savvy Agent
What is Matt Mcgee's role at the current company?
Matt Mcgee's current role is Founder.
What is Matt Mcgee's email address?
Matt Mcgee's email address is ma****@****ght.com
What is Matt Mcgee's direct phone number?
Matt Mcgee's direct phone number is 150943*****
What schools did Matt Mcgee attend?
Matt Mcgee attended Pepperdine University.
What are some of Matt Mcgee's interests?
Matt Mcgee has interest in Writing, Blogging, Search Engine Marketing, Online Marketing, Music, Sports, Search Engine Optimization, Seo, Small Business Marketing, Seattle Mariners.
What skills is Matt Mcgee known for?
Matt Mcgee has skills like Seo, Blogging, Online Marketing, Social Media, Social Media Marketing, Organic Search, Local Search, Online Advertising, Web Analytics, Google Analytics, Public Speaking, Blog Marketing.
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