Matt Mcwhinnie Email & Phone Number

With over 13 years of strategic marketing experience, I am passionate about delivering high-impact, commercially focused campaigns that resonate with audiences, drive engagement and achieve measurable results.Throughout my career I have taken a data-driven approach to develop marketing initiatives that consistently drive traffic, increase sales, and enhance brand loyalty. I thrive in fast-paced environments, where my focus on results and adaptability ensure I deliver strong commercial outcomes on time and within budget. My leadership approach is grounded in collaboration, communicating effectively with colleagues, leading and mentoring a team with empathy and building strong relationships with diverse stakeholders.In my various marketing roles I have:• Planned and implemented multi-channel campaigns to significantly boost traffic and sales• Built strategic partnerships to reach new audiences and strengthen brand presence• Delivered high-profile events and experiences that enhanced brand visibility and drove substantial customer engagement• Developed and executed communications plans to support campaigns, partnerships and events• Worked on brand identity and guardianship • Analysed marketing metrics to optimise future initiatives, focusing on ROI Career highlights include: • Launching and developing the Fenwick Christmas Window event into the largest Christmas attraction in the Northeast• Driving commercially successful marketing campaigns, such as a 40% sales uplift for Fenwick’s Baby Event through targeted digital-first strategies, including SEO, PPC, paid social • Creating a Food Truck activation to showcase Fenwick restaurants, which generated significant brand visibility and revenue across 24 UK venues• Successfully managing Fenwick’s partnership with Newcastle United, incorporating brand activations that engaged a wide audience, including high-impact content with players• Planning and executing a sell-out series of music events to bring back dining customers post-Covid, driving considerable sales while also supporting local artists.• Developing the brand Mason + Rye for Fenwick’s new bakery caféCurrently, I am a Trustee at Seven Stories, the National Centre for Children’s Books, building relationships with stakeholders and giving strategic direction to the charity in pursuit of their charitable aims.I’m open to discussing new opportunities, particularly in the North East or remote roles, where I can apply my expertise to deliver impactful marketing results. Connect with me at mcwhinniem@gmail.com