I lead a product management team overseeing core platforms that power the Disney+, Hulu, and ESPN experiences, including image optimization and delivery, content enrichment, global text management, and service-driven platforms for dynamic content delivery. Our work enables scalable, personalized experiences across our services for over 100 million subscribers worldwide.Key Contributions Across Platforms:• Content Delivery Platform: Played a key role in transforming Disney+ into a service-driven platform, enabling flexible, targeted content delivery for over 100M subscribers across 130+ regions. This transition increased personalization and improved delivery speed across 2,000+ content surfaces.• Image Optimization: Led efforts to improve image delivery efficiency, saving over millions of dollars annually by introducing pre-generation composition and transitioning image requests to next gen formats, reducing data size by 1/3 and improving performance on key devices.• Global Text Management System: Expanded the platform to support 30 languages and streamlined operations, saving over 11,000 engineering hours annually by enabling rapid, developer-independent content updates across apps.• Content Enrichment Platform: Developed tools to enhance metadata for movies, series, and events, integrating features like Disney Store and Disney Parks promotions directly into content pages, driving global content campaigns with minimal development effort.I focus on leading teams with extensive breadth and impact, delivering scalable, efficient solutions that empower personalized and adaptable experiences for Disney Streaming’s global audience.

• Hired and led a team responsible for the roadmap, definition, and delivery of features spanning TV show, movie, sports pages, and search accountable for 50% of all playback starts including the introduction of video preview tiles across devices.• My team was directly responsible in bringing Hulu Watch Party to market as the first major streaming service to provide social viewing. Delivering and MVP in 3 months in response to the global pandemic resulting in significant positive press and social mentions with over 10k unique Watch Party sessions per day resulting in 6% increase in new to web users.• Successfully partnered with Tesla as a launch partner for their in-car entertainment experience, Tesla Theatre expanding Hulu’s device footprint into the connected car space.• Presented o behalf of Hulu at the 2019 Google i/o as a keynote speaker for ‘Building Successful Websites...’• Received 2019 People’s Voice Webby Award for best Streaming Media Website.

• Directly responsible product owner for the entirety of the hulu.com web experience accountable for over 65% of sign-ups and 25% of all subscribers.• Drove redesign and modernization of hulu.com transitioning from a monolithic Rails application to a series of applications based on React and Node.js improving developer efficiency and agility by +30%, unique users +16%, and +5.9% watch hours per user.• First streaming media website to introduce a dark and light mode UI to address accessibility with over 20% of users utilizing the feature in the first week.• Became first streaming service to market to utilize Progressive Web App technologies making hulu.com installable and available from the Microsoft Windows App Store. PWA users saw a +5% watch hours per user, and +27% increase in return visits.• Introduced the first Live Guide (EPG) on hulu.com resulting in dramatically improved NPS and garnering positive press and social mentions ahead of a cross platform launch.

• Cross application product owner responsible for roadmaps and delivery of Search and Browse features across Living Room, Mobile, and Web applications.• Drove feature enhancements made to the Hulu search experience accountable for over 17% of all new title discoveries for users.• Owned roadmaps and definition of cross application discovery surfaces as part of the redesign of the Hulu user experience and introduction of Hulu + Live TV.

• Led the development of a multi-year strategy to rethink, redesign, and mobile optimize the global apple.com/retail web experience• Owned roadmaps for 22 localized sites, including Genius Bar and in-store product reservation platforms, accountable for millions of annual transactions.• Managed roadmaps and go to market apple.com/retail for 8 countries and support for 10 languages over 6 years.• Introduced location aware features, including iBeacon, in-store scan and buy, and product pickup for the Apple eCommerceapplication.• Led four CMS and client re-platforming projects, resulting in a 70% decrease in publishing, development, and localization cost.

• Managed the digital marketing strategy for high profile in store events at Apple Retail including partnerships with the Tribeca Film Festival and iTunes recording artists.• Increased event attendance through partner marketing and the addition of user generated social media by 15%.

Worked in collaboration with clients, and artists providing identity, print, packaging, web andphotography services. Clients ranged from musicians to art galleries and high education schools.- Atlantic Records: Creation of promotional print and interactive assets to support SXSW and CMJ.- Startime International Records: Development of identity and interactive elements for the label and it’s roster of artists.- The Detroit Artists Market: Creation of full web and print campaigns for multiple gallery exhibitionsWayne State University College of Education: Creation of identity and print collateral for educational speaker series.

Managed and created 360º digital/print campaigns for the label and their artists. From teaser, to album launch, and tour; I designed interactive and print advertising, album artwork, and website design for a bevy of billboard top 100 artists.