Matt Herrmann Email & Phone Number

Seattle, Us

Seattle, Wa, Us

Building better brand inputs that lead to stronger business outputs.

This year, I launched a brand consulting practice focusing on identifying undiscovered audiences, distinctly different messages, and unexpected apertures through “Boundary Work” with adjacent experts from academia. While I work across a variety of categories, I'm passionate about one key question: How can technology make people's lives better?Key Contributions:▶︎ Built a variety of brands through innovative projects with clients in social media, gaming, fintech, and arts & culture.

San Francisco, California, Us

As the Chief Strategy Officer, I was in charge of enhancing brand identities, increasing influence, and establishing clients as market leaders. I governed the overall business strategy and large-scale marketing projects from concepts and ideas into viable assets. I delivered cross-functional management for production teams and ensured creative assets aligned across all media and departments. I also fostered a workplace culture that allowed to team members to creatively express themselves while continuing to optimize brand identity.Key Contributions:▶︎ Notable clients included BMW Mini, Hyatt, Timberland, Realtor.com, Blue Apron, Blizzard Entertainment, Kellogg’s, Intel, Henkel, and Coca-Cola.▶︎ Developed strategic messaging model that sparked 20% revenue growth during first nine months.▶︎ Realized a "Dual ROI" effectiveness model using unique brand, social, and consumer KPI's.▶︎ Spearheaded brand, communications, analytics, and social strategy teams.

San Francisco, California, Us

During my time with BBDO San Francisco, I oversaw all creative and brand and social strategies. It was my job to develop the creative strategy, set campaign objectives, and liaise with various other departments. I also devised and created market entry strategies and creative direction for a diverse range of clients to enable influence growth and establish market presence. Key Contributions:▶︎ Won three Effies and Cannes Gold for Branded Content.▶︎ Landed the strategy for the biggest win in agency's history, Wells Fargo.▶︎ Expanded the agencies core competencies to include healthcare and technology.

New York, Ny, Us

While serving as the Executive Vice President and Chief Strategy Officer, I effectively led efforts to emphasize brand continuity across various digital and physical media. I also positioned McCann agencies outside of New York and took charge of maintaining strategic accountability for key agency brands. Key Contributions:▶︎ Notable clients included HP, iShares, Nestle, IHOP, Cathay Pacific, eHarmony, Intel, and Saab.▶︎ Successfully created agency strategic framework designed to capitalize on existing network assets.

San Francisco, California, Us

Earlier in my career I managed the brand strategy and creative development for key accounts. I made key contributions towards bringing in new business and leading various departments. I was directly responsible for conceiving and producing integrated campaigns. I also worked closely with account planners to write corporate values and negotiate internal cultural relations. Key Contributions:▶︎ Pitched, authored strategy, and developed creative assets behind Cannes Titanium short-listed “Think About It” and “Assurance” campaigns- Earned 2010 Gold Effie for Hyundai’s Assurance campaign.▶︎ Fully accountable for management of Rolling Rock “Ron Stablehorn” campaign.- Won 2008 Jay Chiat Gold Planning Award and Silver Effie for Rolling Rock campaign.

London, Gb

Extended account planning skills to global brand projects and media neutral brand solutions.

Launched a consultancy with the goal of bringing the best practices of brand planning to arts and culture clients, while sharing the complex messaging of contemporary art to mainline marketers.

New York, Ny, Us

Applied foundational training in research and planning to a legendary creative agency.

Chicago, Illinois, Us

Trained in research fundamentals and brand strategy 101. Migrated from researcher to planner with early experiments in communication strategy.