Marketing-Develop marketing plans for multiple live meetings and online programs using print, digital and social media tactics-Manage marketing vendors (email list companies, mail/email services, educational platforms, other partners)-Manage art and copywriting professionals (in and outsourced)-Design/deploy tactics to reach recruitment goals-Generate weekly reports on campaign performance-Monitor and adjust marketing initiatives to ensure maximum impact and desired reach-Communicate with key internal stakeholders about marketing goals and results-Manage project budgets to ensure on-time/on-budget delivery of all program componentsProject Management-Coordinate live meetings by creating event specific schedules, managing staffing and overseeing onsite event execution-Coordinate live meeting exhibiting (travel, booth development, logistics, onsite staffing) to support marketing initiatives-Assist in in the development of web-based programs including logistics, schedules, and oversight of internal and external resources (programmers, etc.)-Assist in the management of video shoots-Support key relationships with production (internal and external resources), Accredited Providers (e.g. Johns Hopkins, Tufts, NYU), and local and national suppliers (mail services, printers, technology providers)

• Project Management - delivered over 13 website design and software projects worth more than $535,100 on time, to specification, and within budget. Agile & Waterfall methodologies- Gathered requirements from internal and external stakeholders. - Worked collaboratively with 3-10 coworkers including graphic designers, developers and sales. - Developed project plans, scope statements, and work breakdown structures. - Managed client expectations and frequently communicated progress updates to stakeholders, sponsors, and top-level management.• Digital Marketing & Account Management - managed over 20 client relationships including development and implementation of digital marketing strategies and tactics.- Proactively developed and implemented client’s marketing and web optimization strategy, including development and creation of website and marketing content, SEO content, blogs, social media posts, email newsletters, Adwords campaigns, and link building campaigns.- Provided technical support using CMS platforms (WordPress, Weebly, Wix, Squarespace, Joomla, Drupal) as well as HTML, CSS, and PHP.- Evaluated KPIs using Google Analytics and other analytics tools to optimize SEO, SEM, Adwords, email marketing, content marketing, and social media campaigns. Produced quarterly and ad hoc analytics reports.• Business Development - generated over $138,970 in revenue through proactive business development efforts. Company doubled in employees and revenue during my 3 year tenure. Won company-wide contest to meet $100,000 sales objective in one year.• Training & Industry Knowledge - delivered quarterly training sessions on industry trends to clients and prospects.

• Event Planning & Management - helped coordinate, plan, and attend promotional events such as the Ohio State Fair and Volunteer Campout (almost 2 million people in combined attendance).. Scheduled and managed over 400 volunteers for the 2013 and 2014 Ohio State Fair. Solicited donations from over 50 local businesses.• Marketing & Communications - wrote and edited press releases for Ohio State Park events to encourage camping and park visitations. Updated, managed, and improved Ohio State Park’s intranet website “ParkNet”. Developed content for Facebook to promote park visitation and events. Responded to public inquiries via email.

• Updated and managed social media (Twitter, Facebook, LinkedIn) to drive more sales• Optimized and managed sales database