Before leading Communications Marketing for P.E. backed Specialdocs Consultants, Matt led digital content strategy within Abbott Laboratory's Nutrition division. Prior to his time with Abbott, Matt served as SVP with MSLGroup New York's consumer practice, leading support of General Motors' regional communications efforts. Matt also served Social@Ogilvy as a senior digital strategist, supporting Ford and Lincoln Motor Companies among other premier global brands. Prior to agency work Matt spent nearly ten years at CNN, seven of which he served as a producer on its nightly news program, Anderson Cooper 360°.An award-winning journalist, Matt was an early adopter of social and digital in the news industry, leveraging its “real time” news-gathering and story-telling applications.Previous clients include: General Motors, Ford Motor Company, Lincoln Motor Company, BP, Emirates Airlines, Coca-Cola, Darden Restaurants (SRG), NCR Silver, CORT Event Furnishings, Mexico Tourism Board, Edwards Lifesciences & Alcon to name a few.Specializing in Consumer Lifestyle Communications, Brand Journalism, Content Marketing, IRM and Digital StrategyMatt has also worked for FOX Sports Network, in both the Los Angeles and Atlanta markets as well as the San Francisco Forty Niners’ Public and Media Relations department during the team’s 1998 season.Originally from San Diego, Matt earned his bachelor’s degree in Journalism and Political Science from the University of Arizona.Specialties: Public/Media Relations, Business Development, Social & Digital Media, Content Strategy, Crisis & Situation Management, Brand Journalism and Digital Newsroom Architecture / Operations, Project & Account Management, PESO