At Lattice Inc., we deliver targeted Cannabis Intelligence to help cannabis companies drive top-line growth and strategic expansion. Our data-driven approach equips clients with actionable insights to reach ideal customers, optimize pricing, and build lasting customer loyalty. By refining product positioning and expanding market presence, we empower our clients to increase revenue and maximize distribution impact. Lattice Inc. specializes in exclusive, data-driven advisory, offering cannabis brands the strategic foundation for long-term success.

Founded in 2019, Velvet is a full service, premium retailer focused on providing an exceptional, efficient and superior cannabis experience. We aim to drive a new level of service with our well curated and consistent menu, our knowledgeable, well trained staff, and our focus on providing a consistent premium retail experience. For more on Velvet go to www.go-velvet.com or follow Velvet on Instagram, Twitter, LinkedIn or Facebook.

Matt was previously the Head of U.S. Sales for Privateer Holdings, the largest commercial cannabis company in the world. His sales teams sold and distributed some of the largest, most successful and well-known brands in the world including Marley Natural, a partnership with the Marley family. His U.S. operations serviced over 300 dispensaries along the west coast and he is considered an expert in U.S. medical and adult-use cannabis sales, distribution and operations.

Accordant Media makes advertising investments more successful for marketers by unlocking the value of audience data. Through a unique combination of sophisticated data management and activation technologies, expert service and industry-leading transparency, we give marketers more insights and accountability to drive (cost) effective results at scale. Our comprehensive Accordant ATS™ solution has helped us attract leading marketing teams as our clients. Accordant, founded in 2010, was established by digital industry leaders from Avenue A | Razorfish, Aegis Media, Akamai and DoubleClick. Accordant Media has offices in New York City, San Francisco, Chicago and London. www.accordantmedia.com

• Strategic Sales Executive focused on developing partnerships with global organizations striving to leverage programmatic technology and big data to improve their digital marketing initiatives.• Consult with large marketing organizations to improve their programmatic strategies with regard to display, video, mobile and social initiatives driving higher levels of customer acquisition, brand awareness and overall return on marketing investment.• Industry expert with key "C" and "VP" level relationships within key industries including technology, insurance, entertainment and global e-commerce.• Responsible for development and execution of customized programs to provide education and training on rapidly changing digital media and programmatic technology landscape, ensuring key partners and their teams are leveraging the latest opportunities to improve their marketing ROI.• Top producer in the West Region the last 3 quarters• Q2 2015 - delivered revenue in excess of 132% to goal• Q3 2015 - achieved in excess of over 115% to goal • Q4 2015 - have already achieved revenue of over 114% against the largest revenue goal in the West Region• 3 Consecutive quarters with the largest new deal closed and the largest quarter over quarter revenue growth

• Manage Sales Training program for hyper growth Field Sales Organization across North America• Coach, mentor and partner with Sales Director’s to drive improved performance within their sales organizations• Coach, mentor and develop Field Sales Executives on sales positioning, key differentiators and the Quantcast core story• Deliver two day Company wide onboarding for all new employees in San Francisco HQ each month• Manage the rollout, adoption and positioning of new products across the Field Sales organization for North America• Partner with Senior Leadership to develop content, sales tools and module based trainings to continue to improve sales metrics and overall revenues

• Responsible for selling C level executives consulting engagements of $300k - $500k. • Creation and improvement of strategic sales and business development plan, client acquisition strategy and sales process optimization • C level relationship management and ongoing executive coaching • Coaching and performance management of sales leadership and individual sales team members• Salesforce CRM rollout and integration, sales team performance management and dashboard reporting

• Directed the sales process including prospecting, qualifying and positioning of LandAmerica products and services• Hired, trained and managed team of 28 direct sales executives to achieve budgeted sales and revenue targets• Performance management coaching, support and guidance to achieve monthly, quarterly and annual business objectives• Hands on sales leader in field over 50% of the time coaching and assisting sales team with client acquisition and deal conversion• Consistently trained and demonstrated “consultative sales process” with sales team generating an increase of new clients by over 24% • Led initiative for Salesforce CRM deployment and integration across multiple brands in 2007

• Senior sales executive for start up division of the Bay Area Division of this Fortune 300 information and data company• Created and directed the strategy and execution of new business unit within the title and escrow industry• Strategy development focused on creating unique value and ongoing relationship management with the top producing realtors and lenders throughout the San Francisco Bay Area• Built and maintained relationships with C level executives within top real estate and lending firms to identify and leverage opportunities to drive incremental revenue and develop new business opportunities

• Complete oversight and P&L responsibility for 22 retail locations for Fortune 500 Telecommunications Company in the greater San Francisco Bay Area • Specific areas of focus including recruiting, sales management, store operations, site selection, merchandising, inventory control, loss prevention and human resources within the district• Led sales organization of 120+ including store managers, assistant manager’s, trainers, human resources partners, sales representatives and administrative personnel

• Channel manager for start up wireless carrier with aggressive launch and growth plan • Built a channel partner network of 220 distribution points throughout the California Central Valley• Created, implemented and managed the overall sales and marketing strategies for the indirect channel• Management and coaching of a team of account managers and merchandising representatives• Generated over 22k new subscribers within the first 6 months of operation• Developed and maintained relationships with key big box retailers including Costco, Staples, and Office Depot

• Joined company as a sales executive and advanced rapidly to district manager in San Diego• Quickly built network of 12 locations in San Diego before expanding operations into Los Angeles and Palm Desert areas• Promoted to Area General Manager and relocated to Phoenix, Arizona where successfully negotiated an exclusive contract with Verizon Wireless• Built out chain of 15 Arizona locations throughout the greater Phoenix metro• Developed over 40 channel resell partners which generated revenues in excess of $2 million annually • Recruited, trained and managed all management and support personnel throughout the Arizona market• Mentored and coached District Managers and Sales Managers for profitable results and personnel development