Matthew Moretti Email & Phone Number

Boston, Ma, Us

Austin, Texas, Us

Aceable is an education platform focused on creating affordable, engaging, and convenient online courses available across all devices.+ Responsible for the P&L for a nine figure product line (driving education) that saw +5% top line and +6% CMAM growth in my first year.+ Own product marketing, growth, and revenue for the vertical, and worked closely with SEO, Paid Media, Nurture, Affiliate, and Content/PR/Social on their strategies and outputs.+ Spearhead strategic vision for Aceable's driving brand, effectively narrating our story and solidifying our market position through innovative marketing and positioning strategies.+ Orchestrate comprehensive, cross-functional go-to-market plans for new feature releases and product launches, enhancing market penetration and user engagement.+ Proactively monitor and analyze marketing performance metrics, providing valuable insights that guided decision-making for product management and marketing strategies.+ Help set KPIs, OKRs, and Strategic Initiatives to be followed by all teams for the coming quarter and year.+ Conduct extensive customer, market, and competitive research, applying findings to refine marketing strategies and maintain a competitive edge in digital learning solutions.+ Collaborate with CRO and eCommerce teams, optimizing pricing, offers, landing page UX, and messaging to boost acquisition and conversion rates significantly.+ Constantly monitor the competitive landscape, recommending strategic feature enhancements that ensured Aceable's continued leadership in the market.+ Partner with product management to align core product development with consumer insights and business objectives, driving product performance growth and prioritizing initiatives.+ Noteworthy projects of ownership included an entire brand repositioning and GTM overhaul, pricing and packaging reconstruction, and a full funnel, omni-channel integrated marketing campaign.

My passion is helping small to medium-sized businesses strategize and implement paid ads, content marketing, on-page and technical SEO, demand gen, link building, public relations, web design, and business analytics into their online marketing.A few key results:+ Drove 1.2M organic traffic impressions to a boutique EHR consulting agency in first 12 months. Increased inbound leads by 10x YoY.+ Led marketing strategy for a Colorado law firm resulting in 46% YoY SEO growth in their area, improving retained clients by 2X and met an aggressive 6X ROI figure on marketing spend.+ Led content marketing & SEO strategy for a brand new vacation rental website targeting the Florida market. Organic traffic to site increased 3500% within six months.+ Launched baby gear rental brand in the Bay Area + NYC owning the SEO strategy including content marketing, link building, product pages, category pages, and more. Improved organic traffic by +100% in under six months while new customers from organic increased +200%. Added 5000 new ranking keywords. Edited and managed a content team that created 80+ high-quality blog posts for the brand resulting in 5K sessions per month.+ Launched a Bay Area mobile car care brand and grew business to $1.2MM in ARR while owning the SEO and PPC strategies. Focused on local zip codes with local landing pages and content. Managed direct mail channel among other marketing growth opportunities. Improved organic traffic +63% quarter over quarter and added over 1000 high-value ranking keywords.+ Implemented SEO strategy for a direct-to-consumer furniture brand. Optimized Shopify instance for better site speed and technical SEO. Created long-form blog resource guides targeting high-competition keywords and re-wrote all product pages for improved conv and rankings. Saw +200% organic session growth.+ Created a strategic GTM plan for an eCommerce fashion marketplace. Completed deep dive KW research for a B2C sock brand + Hubspot marketing agency.

Westwood, Ma, Us

The Predictive Index (PI) is an award-winning talent optimization platform that aligns business strategy with people strategy.Key responsibilities:+ Craft the positioning and messaging for all products and new releases in a clear, concise way that resonates with our key personas and reflects their place in the buyers' journey.+ Maintain an understanding of our clients' needs, our place in the market, and our ideal customer profile through user interviews and market intelligence. Communicate those narratives across our teams. + Create and evolve buyer personas to accurately reflect our partners' and clients' needs, pain points, and JTBD. Align the company around these personas.+ Build and execute cross-functional go-to-market (GTM) release plans for product launches that serve as the alignment tool used by all stakeholders at the company.+ Develop sales and partner enablement materials such as call scripts, fact sheets, FAQs, website landing pages, onboarding materials, demo videos, demand gen playbooks, customer stories, and webinars.+ Own the organization's competitive analysis through creation of battlecards, pricing research, and user feedback. Act as the internal subject matter expert.+ Assist with the pricing & packaging strategy for the organization through customer surveys, funnel tests, and market analysis.+ Support our network of certified partners through sales materials, product training, workshops, certifications, events, and demand gen instruction with product positioning.+ Work closely with our Demand Gen team to develop and execute integrated strategies and campaigns that drive MQLs, SQOs, and closed/won deals.+ Be a trusted partner for the Product teams to inform roadmap decisions and growth strategy. + Serve as project manager on cross-functional product deliveries and maintain close alignment with Sales, Brand, Demand Gen, and Product to ensure the broader team is executing on our strategic vision.

Westwood, Ma, Us

Boston, Massachusetts, Us

Renoviso uses technology and a focus on exceptional customer service to create the most simple, stress-free renovation experience ever.Full funnel growth marketing manager focused on driving inbound customers via the following channels:- SEM- SEO- Email- Direct Mail- Display- Facebook ads & organic social- Retargeting- Out of home- Blogging, content, and sales enablement collateral- Lead generation partners and vertical sites- Conversion rate optimization (Chat bots, A/B testing, merchandise)Key Highlights:+ Tasked with driving MQLs at aggressive CPA targets for early-stage home improvement business via full-funnel marketing channel management+ Complete PPC campaign management including ad creative, landing page design, bid strategy, and campaign structure (Google + Microsoft)+ Ownership of SEO strategy and execution including content marketing, link building, on-page content, technical optimizations and local+ Manage all mid-funnel communications including nurturing email campaigns, text messages, on-site copywriting, and automated chat bots+ Direct up-funnel retargeting and prospecting programs including Google display, native, and social ads (Facebook, Pinterest, Instagram, LinkedIn) + Drive offline and experimental growth channel leads via direct mail, video advertising, referral sites, affiliate partnerships and trade shows+ Assist sales team with revenue goals through creation of marketing collateral+ Oversee company internship program* Promoted from Growth Marketing Manager

Boston, Massachusetts, Us

Needham, Ma, Us

TripAdvisor is the world’s largest travel site, helping travelers far and wide plan and book the perfect vacation. The site also offers 850,000 vacation rentals around the globe for those who want the space, privacy, and amenities of home when booking a trip.Responsibilities:+ Create, implement, and execute a content marketing strategy for FlipKey and Vacation Home Rentals points of sale using all forms of content including blog, video, audio, guidebooks, galleries and more+ Manage daily posting on and engagement for social media profiles including Facebook, Twitter, Google+, Pinterest, Instagram and LinkedIn for both FlipKey.com and VacationHomeRentals.com points of sale+ Work closely with PR team to identify opportunities to improve brand awareness, online presence, social reach and other digital components through compelling pitch content, press stories and influencer programs+ Write engaging, SEO-centric content to increase Google rankings on key geographic pages, using keyword search volume analysis to identify which destinations are high priority+ Constant development of an editorial calendar: what topics to cover on the blog, partnership opportunities, current trends or events to write about, design and image assets needed, timelines for completion, etc+ Utilize graphic design and multi-media, interactive content to create visual assets to accompany blog articles and social media posts – driving more engagement from readers+ Directly manage the Content Marketing Analyst+ Promoted from "Content Marketing Analyst"

Needham, Ma, Us

Boston, Ma, Us

ContentLEAD is a Boston-based content marketing and SEO firm that helps small businesses engage their audience online. I created content marketing strategies for SMBs that including on-site blogs, email newsletters and social media marketing.Responsibilities:+ Create and implement SEO and website content strategy for small to medium sized businesses to increase organic traffic+ Responsible for $600K+ of annual company revenue within client portfolio (managed 50 clients in book of business)+ Report to clients on owned and earned media via Google Analytics to showcase success and increase client retention+ Develop editorial direction and keyword optimization of website content for clients and adjust as needed+ Manage teams of writers, editors, social media specialists, web developers, video producers and graphic designers for each client’s strategy+ Counsel clients on overall website health and architecture as pertaining to SEO best practices+ Ultimately grow online lead generation and revenue for each client

Newton, Ma, Us

Influence Central (formerly Mom Central Consulting) works with brands directly or via partner PR agencies to foster relationships with influencers through social media, word-of-mouth and strategic content marketing.Responsibilities:+ Manage viral marketing, word-of-mouth, and social media campaigns for national brands and PR firms that reach target audiences and drive brand awareness and sales.+ Facilitate campaigns on time and within budget for Fortune 500 brands including Johnson & Johnson, ConAgra, American Express, Bank of America, Bing.com, and Marriott International among others+ Maintain relationships with brand community in order to activate viral and grassroots marketing campaigns.+ Vet and select top digital influencers to participate in brand campaigns based on web traffic, demographics, and other factors+ Develop and set client expectations by providing streamlined communication, project updates, and final wrap-up materials.+ Grow and maintain a wide client base while creating and pitching unique proposals to land new opportunities for the company including signing campaign agreements and negotiating contract and payment terms.+ Organize and run live events and conference booths for internal and external marketing campaigns+ Create blog and social media content concerning a wide variety of issues facing our target market including health, food, living green, and family + Manage tasks and career of one direct report in this position+ Promoted from Project Manager

Newton, Ma, Us

Newton, Ma, Us

Boston, Ma, Us

Suffolk University is a private university located in downtown Boston, MA. As a Trustee Ambassador I was tasked with being the face of the institution, guiding prospective students and their parents through tours of the university, as well as assisting admissions counselors with their workload.Responsibilities:+ Lead campus tours for prospective students and high school counselors, showcasing the University buildings, academics, admissions process, and more.+ Led over 100 tours in three years.+ Organize and lead tours at Open Houses and Spring Showcases where thousands of students visit the school in a single day. + Manage logistics of aforementioned events from timing to event flow and speakers.+ Assist Undergraduate Admissions counselors with incoming applications and documents. Processed over 2000 applications annually. + Wrote online blog about campus life for prospective students to help aid their decision.

Boston, Ma, Us

+ Monitor campus computer labs and assist with any student usage issues+ Troubleshoot PC, printer, A/V, and other technology issues at the University+ Experience working with all media platforms and PC software systems