A Bay Area digital advertising agency supporting businesses across the nation through web design, Google Ads, Facebook & Instagram advertising, and graphic design.Matt became the Founder and CEO of Optimize Worldwide in 2011 as a two-man operation and has since been able to continue to grow the company into a larger team of professionals, offering several local jobs and boosting the economy. He provides clients with comprehensive online marketing campaigns and first-rate websites that… Show more A Bay Area digital advertising agency supporting businesses across the nation through web design, Google Ads, Facebook & Instagram advertising, and graphic design.Matt became the Founder and CEO of Optimize Worldwide in 2011 as a two-man operation and has since been able to continue to grow the company into a larger team of professionals, offering several local jobs and boosting the economy. He provides clients with comprehensive online marketing campaigns and first-rate websites that are user-friendly and enhanced for search engines. Besides using his experience and talents to build quality sites for local and national businesses and organizations, Matt’s insight into the value of SEO, social media marketing, online advertising and website optimization has allowed him to help companies gain more exposure online in all the major search engines. Thus, becoming a go-to guy in the industry for honest advice and opinions. Matt appreciates the various roles he has found as an expert on web design and online marketing and is consistently looking for evolving ways to boost search results through an assortment of experiments and tests. Show less

Outside of his professional life, Matt is a father, to a beautiful little girl, who remains active in the community and in all the recreation Northern California has to offer. In fact, at just three years old Matt began riding motorcycles and progressed in the sport enough to show his skills up and down the West Coast as he competitively raced motocross throughout the ‘90s, and in 2003, Matt competed at the X-Games qualifiers for Freestyle Motocross. Though the adventurous side of life has… Show more Outside of his professional life, Matt is a father, to a beautiful little girl, who remains active in the community and in all the recreation Northern California has to offer. In fact, at just three years old Matt began riding motorcycles and progressed in the sport enough to show his skills up and down the West Coast as he competitively raced motocross throughout the ‘90s, and in 2003, Matt competed at the X-Games qualifiers for Freestyle Motocross. Though the adventurous side of life has slowed down a bit due to career goals and a growing family, Matt continues to stay involved with his favorite pastime as a motocross enthusiast through various adventures. Show less

Finding a voice on the largest SEO community blog, Moz, as well as Search Engine Watch and Blogging Bistro, Matt’s published articles on these sites has offered numerous key tips to website owners hoping to achieve an increase in visibility and online traffic. In addition, he has been heralded as a speaker for 2013′s SEO WebConference addressing points on “Harnessing the Power of SEO with WordPress.”

Teaching introduction to website design, CSS, and WordPress.

Several regional organizations have benefited from Matt’s dedication to the worlds of internet and technology as well. Sitting on the board of the Downtown Redding Business Association as Secretary, Matt was able to communicate and work closely with businesses in the Business Improvement District to promote growth in the area and increase profits downtown. Previously owning a downtown Redding business himself, Matt became very familiar with the advantages of being a part of the DRBA and the… Show more Several regional organizations have benefited from Matt’s dedication to the worlds of internet and technology as well. Sitting on the board of the Downtown Redding Business Association as Secretary, Matt was able to communicate and work closely with businesses in the Business Improvement District to promote growth in the area and increase profits downtown. Previously owning a downtown Redding business himself, Matt became very familiar with the advantages of being a part of the DRBA and the importance of cultivating successful local businesses. Show less

Matt also spent time involved in Leads Club, Inc., and as the Chapter Consultant for Shasta and Tehama Counties some of his duties included visiting each chapter assigned to him once a month, assisting in bi-annual leadership trainings and conferences, attempting to open new chapters and guiding existing chapters in acquiring progressive results for their members. The Leads Club benefits each type of company involved by generating leads within a network of members that can offer personal… Show more Matt also spent time involved in Leads Club, Inc., and as the Chapter Consultant for Shasta and Tehama Counties some of his duties included visiting each chapter assigned to him once a month, assisting in bi-annual leadership trainings and conferences, attempting to open new chapters and guiding existing chapters in acquiring progressive results for their members. The Leads Club benefits each type of company involved by generating leads within a network of members that can offer personal referrals as well as supports and encourages leadership roles in a professional environment. Show less

Drove leads for multi-service national background screening firm including B2B and B2C marketing. Increased organic site traffic by 26%. Integrated Salesforce CRM with email marketing system and websites for automation. Delivered email campaigns, lead nurturing and drip campaigns. A/B testing to increase open and conversion rates. Press release distribution. Implemented blogging and social media strategy. Pre and post show marketing for conferences. Managed marketing team, outsourced marketing… Show more Drove leads for multi-service national background screening firm including B2B and B2C marketing. Increased organic site traffic by 26%. Integrated Salesforce CRM with email marketing system and websites for automation. Delivered email campaigns, lead nurturing and drip campaigns. A/B testing to increase open and conversion rates. Press release distribution. Implemented blogging and social media strategy. Pre and post show marketing for conferences. Managed marketing team, outsourced marketing projects and product development.Responsible for all web properties, design and integrations. Manage ongoing SEO, technical optimization, link building relationships and article/blog submissions. As a major contributor to the Marketing department, manage lead generation, email campaigns, customer segmentation, Salesforce integration and reporting. Project manager for outsourced development. Show less

Full circle marketing combining research-driven strategies and effective marketing tools that drive more relevant traffic to your site. Optimizing your sales efforts via closed loop marketing. Bringing your sales, marketing and communication strategies full circle by analyzing and implementing key strategies and automation.Specializing in: website usability, SEO/SEM, lead generation, nurturing, education & customer segmentation, marketing/sales integration, and social media marketing.

Cutting edge web development and SEO. Serviced over 60 clients nationwide. Increased lead generation and conversion rates via website/landing page optimization. Additional services included email marketing, eCommerce integrations, social media marketing strategies, sales force CRM integrations, product marketing, graphic design, and more…

Web administrator facilitation projects and workflow in the marketing department.

Web and graphic design. CSS customization. Integrated software into web pages. Technical support and software walkthroughs. Working with heavy Java based applications. Performed SQL updates.