Matt Moriarty

Matt Moriarty Email and Phone Number

Director of Product Marketing at ZOLL Data @ ZOLL Data
Matt Moriarty's Location
Erie, Colorado, United States, United States
Matt Moriarty's Contact Details
About Matt Moriarty

I am a B2B Marketing Professional with over 25 years of experience in different industries, environments and team structures. I have held positions for start-ups, small privately owned companies, as well as Fortune 500 organizations. Two beliefs that shape my actions are a great team will always produce more than a great individual, and you need to keep the customer experience top of mind in all items generated (be it external end users, internal stakeholders, etc.).Some of my past professional experience highlights include: - Increasing MQL by 52% in my first year joining a team and by 87% by my fourth year, resulting in an increase in marketing sourced pipeline generation of 125% and 223% respectively- Executing GTM partner engagement activities for a healthcare solution business resulting in a 636% average MRR increase - Designing a new website with an 25% bounce rate drop and 20% improvement in demo request mix- Surpassing stretch revenue goals for a product line targeted for under-performance due to market conditions- Exceeding sales and marketing goals for three divisions deemed on the decline by executive leadership- Increasing sales revenue of a newly acquired brand by over 40% in the first year- Managing the design, launch and continuous updates for the 2010 ERE Best Corporate Careers Website- Managing vendor relations resulting in an overall 14% savings to spend and an increase of 24% in preferred vendor usage- Designing and executing a first of its kind industry reality competition event- Creating marketing collateral pieces which held usability ten years after generationMy current career ambition is to guide and inspire a team to become the leader and innovator in its industry.

Matt Moriarty's Current Company Details
ZOLL Data

Zoll Data

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Director of Product Marketing at ZOLL Data
Matt Moriarty Work Experience Details
  • Zoll Data
    Director Of Product Marketing
    Zoll Data Sep 2019 - Present
    Broomfield, Co, Us
    Responsibilities Include:- Develop strategic forecasts for both 1 year and 3 year outlooks- Responsible for generating and executing GTM plans for multiple healthcare RCM data solutions, and for reviewing/approving GTM plans for multiple EMS operational data solutions - Plans and activities I implemented increased qualified lead generation by 52% in the first year and increased qualified lead generation overall by 87% by year four - Lead generation approach increased marketing sourced pipeline for EMS solution business by 125% in the first year and increased it overall by 223% by year four- Execute GTM partner engagement activities for our Healthcare solution business - Activities resulted in a 636% average MRR increase (FY’21 vs FY’23)- Manage and allocate team budget (over $560k), which includes lead generation activity, association membership, and tech stack platforms- Project manager for CRM database hygiene cleanup project covering 150k+ contact records- Manage and execute divisional Competitive Intel program and platform- Relationship manager for multiple association memberships and tech stack platforms- Co-founder of Marketing Advisory Board focused on bringing seven disparate divisional marketing teams together for increased efficiencies, joint activities, and budget usage effectiveness
  • Brother Mobile Solutions
    Digital & Channel Marketing Manager
    Brother Mobile Solutions Aug 2015 - Sep 2019
    Westminster, Colorado, Us
    Responsibilities Included:- Generated digital lead generation campaigns with select software and reseller channel partners- Provided reporting on lead generation digital campaigns to sales and executive teams- Managed digital activities and platforms including: divisional website additions/updates, SEO/PPC, multiple email automation tools, CRM , PRM, asset library, etc.- Main contact between corporate and other divisions regarding website, digital and program projects- Assisted sales team with executing partner enablement campaigns and programs- Managed and generated digital portions of product launches (1-2 per year) - Managed channel partner Reseller and ISV programsExecuted:- Launched new channel partner Reseller and ISV programs, which included: generating program elements, selecting and implementing PRM platform, designing and generating collateral assets, collaborating with legal for agreement generation, executing partner communications, managing promotion of programs, and assisting with partner recruitment - Launched new divisional website, while coordinating integration with launch of new corporate website to ensure consistency and proper linking- Part of team which launched an award winning industry first labeling app, connecting one of our industrial products with a leading alliance partner product
  • Bluefin, Llc
    Director Of Marketing - 6 Mo Project
    Bluefin, Llc Jan 2015 - Jul 2015
    Greenwood Village, Colorado, Us
    Responsibilities Included:- Developed 2015 business development and marketing plan- Revamped website in under a month, resulting in 107% increase in total visits and a 34% in repeat visits - Developed Fortune 1000 strategic customer research and tracking program utilizing multiple search tools (Data.com, Hoovers, LinkedIn, Corporate Website Mining, Association Lists, Google Search Strings)- Designed vertical specific ‘battle card’ sales tools for national and regional sales teams - Created customized customer program report cards used to generate service up-sell opportunities- Secured four association conference speaking opportunities for our sales team- Developed and executed multi-industry webinar presentation- Redesigned collateral and presentation brand to a cleaner and easier to use look and feel - SalesForce system administrator and business development team’s power user- Provided direct support to six national sales team members and two regional office locations
  • P2 Energy Solutions
    Product Marketing Manager
    P2 Energy Solutions Dec 2013 - Dec 2014
    Denver, Co, Us
    Responsibilities Included:- Developed go-to-market strategies for Production Operations domain solutions including, value proposition, gap analysis, product positioning, messaging, customer personas, and competitor analysis- Responsible for generating and communicating value propositions, sales tools, collateral and knowledge leadership documents to support the global sales teams - Responsible for lead generation specific to my product line- Managed cross-functional implementation of global solution launch plans- Collaborated with sales and corporate marketing in developing demand generation strategy and tactics- Generated social media content for promoting new version releases, blog postings and event registrations- Responsible for ghost writing SME blog posts and generating new product press releases- Researched, selected and executed both industry and association conferences and trade shows- Managed domain customer and executive advisory boards
  • Sdl Plc
    Marketing Director Of The Americas
    Sdl Plc Mar 2013 - Oct 2013
    Maidenhead, Berkshire, Gb
    Responsibilities Included:- Responsible for all B2B field marketing activities including lead generation strategy and tactical execution in North and South America Regions for SaaS campaign management and analytics solutions- Generated content for and managed multi-channel campaigns- Responsible for the promotional strategy and execution of large industry tradeshows and regional partner events- Managed all co-marketing efforts with Marketing Service Provider (MSPs) partners- Presented webinars on general industry knowledge for direct customers, product case studies for partners, and product overview demonstrations for contact leads- Main contact for all vendor, publication and association relationships- Divisional representative for Marketo and Salesforce.com corporate CRM initiatives
  • Hach Company
    Marketing Communications Manager
    Hach Company Oct 2011 - Mar 2013
    Loveland, Colorado, Us
    Responsibilities Included:- Created the strategic direction and implemented all tactical initiatives for two domestic and one vertical B2B campaigns, encompassing over 150 tactics including direct mail, email, web banners, landing pages, online portals, 3rd party site advertising, publication advertising, and a customer loyalty program - Surpassed 6.4% campaign revenue growth target in 2012 despite a flat market (exceeded 10% growth) - Global Marketing Lead for new product launches, responsibilities including: feature/benefit review, marketing copy generation, datasheet creation, translations, and creating/implementing launch tactics- Managed national advertising initiatives, responsible for publication selection and negotiations, insertion order placement, invoice payment, copy generation, and design layout creation- Generated Customer Profiles/Insights utilizing VOC historical data, VOS surveys, customer interviews and focus groups
  • Davita
    Marketing Manager
    Davita May 2010 - Aug 2011
    Denver, Co, Us
    Responsibilities Included:- Provided strategic guidance and tactical support to 1,600 field teams and four internal business units- Responsible for A-Z management of 10-15+ custom projects per month- Launched and managed online collateral customization portal for use by field teams, saving an average of $150 per project (approximately $72k per year) and reducing completion time by an average of one week per project
  • Davita
    Marketing Project Manager, Recruiting
    Davita Jun 2007 - May 2010
    Denver, Co, Us
    Responsibilities Included:- Managed the design and launch of new careers website, producing year over year increases in ’08 and ‘09 of visits (56% / 55%), return visitors (151% / 60%), and conversions (45% / 29%), and was responsible for site maintenance, monthly updates, goal setting, and yearly budget- Managed SEM efforts and budgets for new website including national and regional specific campaigns- Managed Preferred Vendor relationships including addition/termination of vendors, term/fee negotiations, issue resolution, field communications, and analysis/reporting- Coordinated and directed business unit specific video/photo shoots- Coordinated and attended major trade shows, and designed booth layout
  • Colomer Usa
    Group Marketing Manager
    Colomer Usa Nov 2004 - Jun 2007
    Barcelona, Barcelona, Es
    Responsibilities Included:- Developed yearly B2B marketing program mix which exceeded promotional sales goals of $8.5M for three divisions, while maintaining a set spending budget of $1.6M- Designed/executed tiered promotional strategy for three different brands based - Executed all items related to new products launches and customer specific promotional programs- Oversaw all aspects of collateral and promotional package development - Planned/managed national advertising schedule including trade/consumer publications and on-line sites
  • Amn Healthcare
    Qm Specialist
    Amn Healthcare Nov 2001 - Nov 2003
    Dallas, Tx, Us
  • Entrada Networks
    Marketing Coordinator
    Entrada Networks Jan 2001 - Jul 2001
  • Doralco, Inc.
    Marketing Coordinator / West Coast Sales Manager
    Doralco, Inc. Dec 1996 - Jun 1999
    Alsip, Il, Us
    - Managed Sales for newly acquired brand, increasing revenue by over 40% in the first year- Designed and coordinated production of marketing collateral and trade publication advertising

Matt Moriarty Skills

Marketing Strategy Cross Functional Team Leadership Product Marketing Marketing Strategy Lead Generation Crm Market Research Strategic Planning Management Leadership Vendor Management Marketing Communications Advertising Competitive Analysis Project Management Salesforce.com Trade Shows Multi Channel Marketing B2b Marketing Product Launch Email Marketing Web Project Management Program Management Budgets B2b Direct Marketing Customer Relationship Management Executive Presentations Sem Marketing Management Demand Generation Loyalty Programs Analysis Campaign Management Market Planning Business Strategy Saas Collateral Materials Development Corporate Websites Field Marketing Integrated Marketing Marketo Marketing Automation Microsoft Office Supervisory Skills Product Development Recruiting Product Management Sales Promotions Website Promotion

Matt Moriarty Education Details

  • San Diego State University
    San Diego State University
    Marketing
  • Eastern Illinois University
    Eastern Illinois University
    Marketing

Frequently Asked Questions about Matt Moriarty

What company does Matt Moriarty work for?

Matt Moriarty works for Zoll Data

What is Matt Moriarty's role at the current company?

Matt Moriarty's current role is Director of Product Marketing at ZOLL Data.

What is Matt Moriarty's email address?

Matt Moriarty's email address is mo****@****ail.com

What is Matt Moriarty's direct phone number?

Matt Moriarty's direct phone number is +130362*****

What schools did Matt Moriarty attend?

Matt Moriarty attended San Diego State University, Eastern Illinois University.

What are some of Matt Moriarty's interests?

Matt Moriarty has interest in Skiing, Coaching, New Processes, Cycling, Home Improvements, New Technologies, Hiking, Reading, Tennis, Golf.

What skills is Matt Moriarty known for?

Matt Moriarty has skills like Marketing Strategy, Cross Functional Team Leadership, Product Marketing, Marketing, Strategy, Lead Generation, Crm, Market Research, Strategic Planning, Management, Leadership, Vendor Management.

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