Matt Moriarty Email & Phone Number

Broomfield, Co, Us

Responsibilities Include:- Develop strategic forecasts for both 1 year and 3 year outlooks- Responsible for generating and executing GTM plans for multiple healthcare RCM data solutions, and for reviewing/approving GTM plans for multiple EMS operational data solutions - Plans and activities I implemented increased qualified lead generation by 52% in the first year and increased qualified lead generation overall by 87% by year four - Lead generation approach increased marketing sourced pipeline for EMS solution business by 125% in the first year and increased it overall by 223% by year four- Execute GTM partner engagement activities for our Healthcare solution business - Activities resulted in a 636% average MRR increase (FY’21 vs FY’23)- Manage and allocate team budget (over $560k), which includes lead generation activity, association membership, and tech stack platforms- Project manager for CRM database hygiene cleanup project covering 150k+ contact records- Manage and execute divisional Competitive Intel program and platform- Relationship manager for multiple association memberships and tech stack platforms- Co-founder of Marketing Advisory Board focused on bringing seven disparate divisional marketing teams together for increased efficiencies, joint activities, and budget usage effectiveness

Westminster, Colorado, Us

Responsibilities Included:- Generated digital lead generation campaigns with select software and reseller channel partners- Provided reporting on lead generation digital campaigns to sales and executive teams- Managed digital activities and platforms including: divisional website additions/updates, SEO/PPC, multiple email automation tools, CRM , PRM, asset library, etc.- Main contact between corporate and other divisions regarding website, digital and program projects- Assisted sales team with executing partner enablement campaigns and programs- Managed and generated digital portions of product launches (1-2 per year) - Managed channel partner Reseller and ISV programsExecuted:- Launched new channel partner Reseller and ISV programs, which included: generating program elements, selecting and implementing PRM platform, designing and generating collateral assets, collaborating with legal for agreement generation, executing partner communications, managing promotion of programs, and assisting with partner recruitment - Launched new divisional website, while coordinating integration with launch of new corporate website to ensure consistency and proper linking- Part of team which launched an award winning industry first labeling app, connecting one of our industrial products with a leading alliance partner product

Greenwood Village, Colorado, Us

Responsibilities Included:- Developed 2015 business development and marketing plan- Revamped website in under a month, resulting in 107% increase in total visits and a 34% in repeat visits - Developed Fortune 1000 strategic customer research and tracking program utilizing multiple search tools (Data.com, Hoovers, LinkedIn, Corporate Website Mining, Association Lists, Google Search Strings)- Designed vertical specific ‘battle card’ sales tools for national and regional sales teams - Created customized customer program report cards used to generate service up-sell opportunities- Secured four association conference speaking opportunities for our sales team- Developed and executed multi-industry webinar presentation- Redesigned collateral and presentation brand to a cleaner and easier to use look and feel - SalesForce system administrator and business development team’s power user- Provided direct support to six national sales team members and two regional office locations

Denver, Co, Us

Responsibilities Included:- Developed go-to-market strategies for Production Operations domain solutions including, value proposition, gap analysis, product positioning, messaging, customer personas, and competitor analysis- Responsible for generating and communicating value propositions, sales tools, collateral and knowledge leadership documents to support the global sales teams - Responsible for lead generation specific to my product line- Managed cross-functional implementation of global solution launch plans- Collaborated with sales and corporate marketing in developing demand generation strategy and tactics- Generated social media content for promoting new version releases, blog postings and event registrations- Responsible for ghost writing SME blog posts and generating new product press releases- Researched, selected and executed both industry and association conferences and trade shows- Managed domain customer and executive advisory boards

Maidenhead, Berkshire, Gb

Responsibilities Included:- Responsible for all B2B field marketing activities including lead generation strategy and tactical execution in North and South America Regions for SaaS campaign management and analytics solutions- Generated content for and managed multi-channel campaigns- Responsible for the promotional strategy and execution of large industry tradeshows and regional partner events- Managed all co-marketing efforts with Marketing Service Provider (MSPs) partners- Presented webinars on general industry knowledge for direct customers, product case studies for partners, and product overview demonstrations for contact leads- Main contact for all vendor, publication and association relationships- Divisional representative for Marketo and Salesforce.com corporate CRM initiatives

Loveland, Colorado, Us

Responsibilities Included:- Created the strategic direction and implemented all tactical initiatives for two domestic and one vertical B2B campaigns, encompassing over 150 tactics including direct mail, email, web banners, landing pages, online portals, 3rd party site advertising, publication advertising, and a customer loyalty program - Surpassed 6.4% campaign revenue growth target in 2012 despite a flat market (exceeded 10% growth) - Global Marketing Lead for new product launches, responsibilities including: feature/benefit review, marketing copy generation, datasheet creation, translations, and creating/implementing launch tactics- Managed national advertising initiatives, responsible for publication selection and negotiations, insertion order placement, invoice payment, copy generation, and design layout creation- Generated Customer Profiles/Insights utilizing VOC historical data, VOS surveys, customer interviews and focus groups

Denver, Co, Us

Responsibilities Included:- Provided strategic guidance and tactical support to 1,600 field teams and four internal business units- Responsible for A-Z management of 10-15+ custom projects per month- Launched and managed online collateral customization portal for use by field teams, saving an average of $150 per project (approximately $72k per year) and reducing completion time by an average of one week per project

Denver, Co, Us

Responsibilities Included:- Managed the design and launch of new careers website, producing year over year increases in ’08 and ‘09 of visits (56% / 55%), return visitors (151% / 60%), and conversions (45% / 29%), and was responsible for site maintenance, monthly updates, goal setting, and yearly budget- Managed SEM efforts and budgets for new website including national and regional specific campaigns- Managed Preferred Vendor relationships including addition/termination of vendors, term/fee negotiations, issue resolution, field communications, and analysis/reporting- Coordinated and directed business unit specific video/photo shoots- Coordinated and attended major trade shows, and designed booth layout

Barcelona, Barcelona, Es

Responsibilities Included:- Developed yearly B2B marketing program mix which exceeded promotional sales goals of $8.5M for three divisions, while maintaining a set spending budget of $1.6M- Designed/executed tiered promotional strategy for three different brands based - Executed all items related to new products launches and customer specific promotional programs- Oversaw all aspects of collateral and promotional package development - Planned/managed national advertising schedule including trade/consumer publications and on-line sites

Dallas, Tx, Us

Alsip, Il, Us

- Managed Sales for newly acquired brand, increasing revenue by over 40% in the first year- Designed and coordinated production of marketing collateral and trade publication advertising

Msba, Marketing

Bs, Marketing